• Helped architect the global new business framework for an AI-powered SaaS platform, delivering 400% YoY revenue growth while scaling operations into APAC and the Americas markets.• Designed and executed tailored go-to-market strategies that increased enterprise client acquisition by 53%, securing contracts with industry leaders.• Structured and negotiated high-value partnerships with Fortune 500 companies, driving $6M+ in annual recurring revenue.• Spearheaded the adoption of predictive analytics to streamline sales processes, cutting sales cycles by 20% and improving conversion rates by 35%.• Positioned CoolR as a trusted partner for intelligent merchandising through actionable insights and demonstrable ROI within the top beverage and ice cream global companies.

• Structured and negotiated high-value partnerships with Fortune 500 companies, driving $40M+ in annual recurring revenue.• Directed multi-year global initiatives integrating IoT technology into Coca-Cola, Heineken, and Nestlé operations, enhancing efficiency and unlocking new revenue streams.• Cultivated long-term relationships with senior executives across procurement, marketing, and technical teams, ensuring alignment with strategic priorities.• Oversaw regional adoption of IoT platforms, achieving market-specific KPIs while scaling the deployment to 50+ countries.• Anticipated industry trends to pivot strategies, achieving consistent growth despite shifting market dynamics.

Created and delivered an IOT product and business solution that the beverage market purchased in volume, and established Wellington as a leader in this new space.• Developed business plan for new IOT Hardware and Software technology that integrated cold drink equipment technical data, cooler utilization, outlet and consumer behavioral data for the implementation of execution KPI’s• Outlined and directed new IOT technology priority list that ended in Wellington launching best in class and first to market cost-efficient technology in collaboration with global CSD (Carbonated Soft Drinks) and Beer customer bottlers and brands.• Negotiated introduction of this Wellington’s proprietary hardware and software technology in The Coca Cola Company and Pepsi global markets.

Directed the company’s effort to increase sales in the regional Coca Cola system, Pepsi, Heineken, SABMiller and AB-Inbev.• Responsible for multi-million budget while achieving and exceeding yearly sales target ahead of schedule.• Responsible for top-to-top meetings and negotiations with client corporate stakeholders.• Managed the implementation of Elstat technology in Heineken Latin America.• Directed the effort to turn Elstat’s technology perception in the Coca Cola North America system by diligently coordinating bottler and ready-make-center trainings.• Managed to implement new and retrofit Elstat solution in Pepsi Mexico.• Directed and coordinated the effort together with regional cooler manufacturers in Mexico and Central America to land the SAB Miller / Coca Cola Central America business, both for new and retrofit.• Diligently created and implemented tactical account capture plans for major accounts within the region to achieve budget numbers and growth.

Directed the company’s strategy to sustain and increase sales numbers in EMEA’s Coca Cola bottlers and new Global accounts such as Heineken, SAB Miller (Trinity Procurement Group, Switzerland)., Carlsberg (Denmark), AB-Inbev (global procurement group in Belgium) and EFES (Turkey).• Consulted various beer brands to test and assess Elstat technology and switch from their current commercial equipment refrigeration EMD (Energy Management Device) suppliers.• Managed Heineken Global Corporate office to mandate Elstat’s proprietary technology in all new cooler purchases for EMEA and to modify their new cooler testing protocol.• Coordinated the implementation of Elstat technology with multiple OEMS such as UBS (Ukraine), Ugur (Turkey), Klimasan (Turkey), Liebherr (Austria), Frigoglass (Greece) and Coreco (Spain).• Directed test trials with Inbev at Leuven, Belgium corporate office that resulted in the decision to buy Elstat technology for Western Europe in 2012.• Overall managed more than 10 OEMS in the region and increase sales volumes for the company.

Directed the company’s effort in compiling regional best practices, adapting and cross pollinating in the other global regions.• Directed and implemented a retrofit program with Coca Cola India as well as proposed a sub-250 liter Elstat EMD adoption.• Developed various mathematical and statistical simulations to better sell our sometimes no so tangible value proposition.• Developed a company wide sales toolkit to enable our regional offices to better achieve sales.• Simulated and quantified using decision analysis the benefit of using our technology to convert non-adopters such as CCI, Hellenic and Imbera.• Ensured that the company’s strategy fitted Coca Cola’s 2020 Vision by enabling the reduction in CO2 footprint, doubling the cooler space and extending the life of the cold drink equipment.• Consolidated the company’s global Coca Cola efforts and numbers and presented to the board of directors on a periodic basis.• Presented and negotiated yearly Bid File pricing, warranty, incentives and other conditions to Coca Cola’s Cross Enterprise Procurement Group.

In 2009, I was brought on board to solve the Mexico decreasing volume in purchases of elstat controllers due to competition and lax enforcement of Coca Cola global energy management device mandate in the region as well as bottler non-preference towards elstat technology. Mexico, being the largest buyer of emds globally and trend setter within the Coca Cola system, was a key market for the company’s global efforts to sell our technology globally.• More than doubled the company’s sales in Mexico by thoroughly training and selling both tangible and intangible benefits of our technology to all bottlers and OEMS in the region. • Provided Market Research to develop new products such as ems25 series that included Latin America requirements such as teach button, smaller footprint, and other cosmetic and technical functionalities.• Coordinated and influenced the company’s strategy towards a better and wider variation of our current emd portfolio.• Directed a joint effort with Coca Cola Mexico Division to start a system wide retrofit program to hit 2020 Vision of doubling cooler placement while keeping the same CO2 footprint.

Coordinated and implemented the company’s efforts to increase business in the company’s most important accounts such as Wal-Mart, Costco, SAMS, Walgreens, 7-11, and others.• Provided Market Research to develop new products to increase sales by analyzing foreign market trends and applying them to US market needs.• Directed and supported divisional managers and merchandising team in order to offer a better distribution system within the national and key accounts.• Increased sales volume distribution in Wal-Mart and SAMS, by analyzing information from the Mexican market and suggesting space allocation, schematics, pricing and marketing strategies.• Responsible for all major supplier scorecards and metrics using Wal-Mart and SAMS Retail Link and other customer interphases.• Conducted face to face meetings with corporate head buyers at all national and key account customers.

Responsible for PL, business plan, strategy, finance, analysis, market expansion, advertising and promotion, pricing, sales and distribution of Hispanic Carbonated and Non-Carbonated drinks and food in the company’s most diverse U.S. markets. • Developed new distribution channels and directed national marketing programs targeting leading US retailers and distributors including Whole Foods, Food Lion, Publix, Tree of Life (international), Millbrook DS, Kehe Foods, US Foodservice and Wal-Mart.• Provided strategic market research and analysis for potential acquisitions of new companies, brand and product line extensions in North America, South America, Europe, Middle East and Asia Pacific.• Directed two supervisors, six merchandisers and various brokers to cover high-growth accounts in two major regional regions: East Coast and Midwest. • Coordinated product promotion at international Food Shows.

Researched and developed new market and account strategies to generate $10mill usd yearly sales in Eastern and Central US markets.• Responsible for annual sales plan and trading analysis.• Developed marketing programs.• Negotiated pricing and incentives with suppliers including Procter & Gamble, Unilever, BDF Nivea, Colgate-Palmolive, Kraft Foods and Johnson & Johnson.• Managed accounts receivables and collections