Gerardo Kerik Email and Phone Number
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I help businesses grow and improve by using AI-powered solutions and smart digital strategies. Over the years, I’ve partnered with companies of all sizes—from global brands to mid-market firms—helping them find new customers, increase revenue, and work more efficiently.As Principal Strategist at WSI, the world’s largest digital marketing network, I focus on combining technology with proven business strategies to drive real results. Whether it’s building better customer acquisition plans, streamlining processes with AI, or improving marketing performance, I’m here to help businesses succeed in today’s fast-changing world.Recent Highlights:- AI for Growth: Created AI tools that helped clients save time and boosted lead conversion rates by 40%.- Scaling eCommerce for BIC: Played a key role in the due diligence process for BIC’s acquisition of two eCommerce businesses. Later, I helped scale these platforms, contributing to a $40M revenue increase.- Streaming Success: Led the U.S. and Mexican launch of Univision’s VIX+ streaming service, driving strong subscriber growth.- Mid-Market Transformation: Delivered measurable results for clients in finance, education, and media through advanced marketing strategies.I also work with private equity firms and their portfolio companies to help them grow faster and smarter, using tools like AI and data-driven strategies.In my podcast, Embracing Change, I explore how technology and innovation are reshaping businesses. These conversations inspire my work and help me create strategies that make a lasting impact.If your business is ready to harness AI and digital transformation to grow and thrive, let’s connect.Key Skills:- AI & Digital Transformation: Using AI to improve processes, boost profits, and make smarter decisions.- Growth Strategies: Scaling mid-market companies and private equity portfolios.- Marketing Expertise: Building campaigns that attract leads and deliver better ROI.- Industry Knowledge: Focused on finance, media, eCommerce, and education.
We Simplify The Internet (Wsi)
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Principal, Ai Strategy And Business TransformationWe Simplify The Internet (Wsi)Atlanta, Ga, Us
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Principal Strategist & Managing DirectorWe Simplify The Internet (Wsi) Feb 2018 - PresentEtobicoke, Ontario, CaSpearheaded the WSI Digital Marketing Practice in Atlanta, leading a high-performance team of digitalmarketing consultants committed to driving revenue through cutting-edge online strategies. WSI is theworld's largest digital marketing agency network, with offices in over 80 countries.• Achieved YOY growth of 450% since 2018, winning the Growth Star Award in 2020 and 2021 formost revenue growth among WSI agencies.• Spearheaded Lead Generation and Customer Acquisition strategies across various verticals,including financial services and online education.• Orchestrated a Conversion Rate Optimization overhaul for the 3rd largest insurance broker in theU.S., improving lead conversion by 40%• Part of the AI Leadership Committee, defining new AI-driven products and deliverables for the WSINetwork.• Orchestrated the customer acquisition strategy for the U.S. and Mexican launch of VIX+, Univisionand Televisa's streaming service, as a white-label consultant for WeBelievers, the independentagency of the year by Cannes Lions, successfully securing the account.• Provided strategic consultation to BIC on the evaluation and successful acquisition of twoeCommerce platforms, directly contributing to an enhancement of their digital footprint and a $40million increase in revenue streams. -
Managing DirectorImagino Consulting Jun 2017 - PresentWe work with broadcast and streaming services that want to acquire new customers and engage and reduce the churn of their digital subscription offerings. We offer data analytics and consulting services to improve our client's results.
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Vp Brand Strategy And Marketing, Latin AmericaTurner (Turner Broadcasting System, Inc) Jan 2015 - Jun 2017Atlanta, Georgia, UsBuilt entertainment brand identities for Turner Latam portfolio of 14 networks, including TNT, Cartoon Network and Warner Channel. Functional responsibility for: Brand Strategy, Channel and Show marketing, Commercial Integrations, Digital Marketing and PR.Total of 50+ people across 14 brands.- Implemented franchise management process for key projects from beginning to end, with focus on work process and plan execution, aligning communication in three languages among more than 20 departments across Latin America.- Designed and deployed native content marketing strategy resulting in explosive 940% reach growth and 350% engagement growth for TNT’s social media platforms.- Reorganized content teams to be platform oriented, with focus on social listening and daily video content production, resulting in 300% growth in published content. Consistently achieving an average of 50M monthly video views on Facebook.- Led multiple Omni-channel marketing campaigns for all key properties and shows including TV, Print, Email, SEO, SEM, Display and Social with high audience reach, fan engagement, rating maximization and strong revenue opportunities.- Advised and supported General Manager in development of strategic long-range growth plan. This included competitive assessment, industry trends, brand strategy, audience strategies, multi-screen strategies, investment levels and growth drivers. -
Vp Marketing & Portfolio Strategy - General Entertainment NetworksTurner (Turner Broadcasting System, Inc) Jan 2011 - Jan 2015Atlanta, Georgia, UsLed strategic marketing, planning and execution for top entertainment brands in Latin-america, including: TNT, Warner Channel, Space, TCM and Isat. In charge of the following functional groups: Network marketing, Public Relations and Digital marketing. Total of 40+ people.- Part of the executive team that launched Turner's TVE platforms in Latin-America: TNT Go and Space Go, with current reach at 40 million households.- Led the development of "Chose your own host", a consumer centric idea that allows fans to chose different audio channels to tailor their viewer experience of the Academy Awards. This promotion was a finalist at Cannes Festival. (See link below)- Led the international launch of Falling Skies, first TNT original production with Steven Spielberg, into 116 countries, 87M TV homes and a ROI in syndication of 30%. - Led all brand development efforts for new network launch, catapulting Space into a top 3 network in every Latin American market in less than 5 years. Distribution grew from 6M to 65M, 200% growth in ratings and 250% growth in revenue.
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Vice President Marketing & Creative Services (Tnt, Warner Channel, Space, Tcm And Isat)Turner (Turner Broadcasting System, Inc) Jan 2004 - Jan 2011Atlanta, Georgia, UsLed all marketing and creative efforts for Turner networks in Latin America during rapid market growth and business expansion. Revenues more than doubled during this period, with growth in responsibility from 2 networks to 5, and from 25 people to 60. - Part of the executive team tasked with building TNT as the top 3 cable network in Latin-America.- Refocused network resources to better support ad sales and affiliate initiatives across the region, working closer to sales teams creating new products and new revenue opportunities and involving them earlier in our development, helping in achieving ad sales growth of 264%.- Part of the executive team involved in the acquisition and integration of Claxon entertainment group during 2007. Integration responsibilities included development of organizational structure, reporting structure, resource analysis, and brand architecture analysis.
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Marketing Director Emea - Disney ChannelWalt Disney Oct 2002 - Aug 2004Burbank, Ca, UsResponsible for providing regional support to Disney Channel in 9 countries and to Disney branded product with free-to-air broadcasters in Europe, Middle East and Africa- Developed marketing plan for key Disney Channel properties for pay and free TV. Working together with Disney Consumer Products in developing product launch plan, retail and roll out strategy for Europe.- Produced marketing strategy and implementation plan for Disney animation on free TV.- Pitched key TV animation properties to European broadcasters. -
Independent ConsultantKerik Consulting Ltd 2001 - 2002Main clients included Telewest, Mars, Centrica and Lee Cooper. Led the development of brand positioning and identification of target market for the launch of a food brand in the UK. Provided strategic input to the review and development of brand positioning options for a leading utility brand in the UK. Led development of detailed market analysis and opportunity identification for new fashion brand to be launched in the UK and France.
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Marketing Director - New Business VenturesDiageo Jan 2000 - Apr 2001London, GbPart of the team responsible for setting up and developing two entertainment and advertising start-ups backed by Diageo: Translucis and Nightfly. Total start-up budget above £13 M. • Led the evaluation and recommendation of potential equity partners for Translucis. • Managed the development of major quantitative and qualitative research to test business model that supported the efforts to raise third round of finance.• Led all aspects of brand development, including brand positioning, name and corporate image. -
Global Marketing Manager - Johnnie WalkerDiageo 1998 - 2000London, GbResponsible for providing leadership and on-going support to local Diageo offices as well as to the Diageo Executive Board in marketing projects for Johnnie Walker (JW), the largest contributor to Diageo’s Economic Profit at 50%.• Part of the team responsible for developing JW's 'Keep Walking' global advertising campaign.• Ran the development of a targeting and segmentation strategy for major relationship marketing campaign to be implemented across several countries.• Benchmarked successful local marketing strategies, condensed them into case studies, and led multidisciplinary teams in the rollout of those strategies into other markets. (US, Brazil, Colombia, Venezuela, Spain, UK and Greece).
Gerardo Kerik Skills
Gerardo Kerik Education Details
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London Business SchoolInnovation And Entrepreneurship -
Stanford UniversityIms Executive Leadership Program
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Harvard Business SchoolEffective Strategies For Media Companies
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Tecnológico De MonterreyInternational Commerce
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Tecnológico De MonterreyIndustrial And Systems Engineering
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Columbia Business SchoolDigital Communication And Media/Multimedia
Frequently Asked Questions about Gerardo Kerik
What company does Gerardo Kerik work for?
Gerardo Kerik works for We Simplify The Internet (Wsi)
What is Gerardo Kerik's role at the current company?
Gerardo Kerik's current role is Principal, AI Strategy and Business Transformation.
What is Gerardo Kerik's email address?
Gerardo Kerik's email address is gk****@****o.co.uk
What schools did Gerardo Kerik attend?
Gerardo Kerik attended London Business School, Stanford University, Harvard Business School, Tecnológico De Monterrey, Tecnológico De Monterrey, Columbia Business School.
What skills is Gerardo Kerik known for?
Gerardo Kerik has skills like Digital Media, Digital Marketing, Digital Strategy, Television, New Media, Marketing Strategy, Web Analytics, Social Media Marketing, Social Media, Mobile Devices, Public Relations, Marketing.
Who are Gerardo Kerik's colleagues?
Gerardo Kerik's colleagues are Debra Lottie, Angel Unson, Amir Amini, Adams Mumuni, David Davenport, Pradnya1 Khochare, Justin Riley.
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