Gerardo Kerik Email & Phone Number

Atlanta, GA, US

Etobicoke, Ontario, CA

• Spearheaded the WSI Digital Marketing Practice in Atlanta, leading a high-performance team of digitalmarketing consultants committed to driving revenue through cutting-edge online strategies. WSI is theworld's largest.
• Achieved YOY growth of 450% since 2018, winning the Growth Star Award in 2020 and 2021 formost revenue growth among WSI agencies.
• Spearheaded Lead Generation and Customer Acquisition strategies across various verticals,including financial services and online education.
• Orchestrated a Conversion Rate Optimization overhaul for the 3rd largest insurance broker in theU.S., improving lead conversion by 40%
• Part of the AI Leadership Committee, defining new AI-driven products and deliverables for the WSINetwork.
• Orchestrated the customer acquisition strategy for the U.S. and Mexican launch of VIX+, Univisionand Televisa's streaming service, as a white-label consultant for WeBelievers, the independentagency of the year by.

We work with broadcast and streaming services that want to acquire new customers and engage and reduce the churn of their digital subscription offerings. We offer data analytics and consulting services to improve our client's results.

Atlanta, Georgia, US

Built entertainment brand identities for Turner Latam portfolio of 14 networks, including TNT, Cartoon Network and Warner Channel. Functional responsibility for: Brand Strategy, Channel and Show marketing, Commercial Integrations, Digital Marketing and PR.Total of 50+ people across 14 brands.- Implemented franchise management process for key projects from.

Atlanta, Georgia, US

Led strategic marketing, planning and execution for top entertainment brands in Latin-america, including: TNT, Warner Channel, Space, TCM and Isat. In charge of the following functional groups: Network marketing, Public Relations and Digital marketing. Total of 40+ people.- Part of the executive team that launched Turner's TVE platforms in Latin-America.

Atlanta, Georgia, US

Led all marketing and creative efforts for Turner networks in Latin America during rapid market growth and business expansion. Revenues more than doubled during this period, with growth in responsibility from 2 networks to 5, and from 25 people to 60. - Part of the executive team tasked with building TNT as the top 3 cable network in Latin-America..

Burbank, CA, US

Responsible for providing regional support to Disney Channel in 9 countries and to Disney branded product with free-to-air broadcasters in Europe, Middle East and Africa- Developed marketing plan for key Disney Channel properties for pay and free TV. Working together with Disney Consumer Products in developing product launch plan, retail and roll out.

Main clients included Telewest, Mars, Centrica and Lee Cooper. Led the development of brand positioning and identification of target market for the launch of a food brand in the UK. Provided strategic input to the review and development of brand positioning options for a leading utility brand in the UK. Led development of detailed market analysis and.

London, GB

• Part of the team responsible for setting up and developing two entertainment and advertising start-ups backed by Diageo: Translucis and Nightfly. Total start-up budget above £13 M.
• Led the evaluation and recommendation of potential equity partners for Translucis.
• Managed the development of major quantitative and qualitative research to test business model that supported the efforts to raise third round of finance.
• Led all aspects of brand development, including brand positioning, name and corporate image.

London, GB

• Responsible for providing leadership and on-going support to local Diageo offices as well as to the Diageo Executive Board in marketing projects for Johnnie Walker (JW), the largest contributor to Diageo’s Economic.
• Part of the team responsible for developing JW's 'Keep Walking' global advertising campaign.
• Ran the development of a targeting and segmentation strategy for major relationship marketing campaign to be implemented across several countries.
• Benchmarked successful local marketing strategies, condensed them into case studies, and led multidisciplinary teams in the rollout of those strategies into other markets. (US, Brazil, Colombia, Venezuela, Spain, UK.

Mba, Innovation And Entrepreneurship

Ims Executive Leadership Program

Executive Education, Effective Strategies For Media Companies

Diploma, International Commerce

Bs, Industrial And Systems Engineering

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics, Digital Communication And Media/Multimedia