Gerardo Kri Email & Phone Number

Chile

Santiago, Santiago Metropolitan Region, Chile

In charge of developing a new distribution channel for Dahua products in the “New Business” category (products that are not part of Dahua’s traditional CCTV line and are closer to the IT segment).• Development and implementation of a Distributor plan.• Development and implementation of a Channel plan.• Implementation of Comex and Incoterms policies in accordance with the national market.• Implementation of a Marketing plan.• Negotiation with the main IT distributors to incorporate the brand.• Analysis of market, product and competition. Definition of objective achievements for the next 3 years.

Santiago, Santiago Metropolitan, Chile

Development of a Commercial platform for consumer product sales through digital channels, mainly by web pages and participation in the principal marketplaces in the region. Comercial, technical, operational and logistics implementation for the business (I “own” the business). Permanent relationship with the main stakeholders in each retail/marketplace.• In charge of implementing an omni-canal solution for the integration of different marketplaces to a single management platform.• Responsible for negotiating and managing with each Marketplace.• Implementation of "Official Stores" both on their own websites and in marketplaces (Targus, CoolCapital, Rolling Stone, Creative Labs)• Definition of a differentiated mix for each store, web site or marketplace, considering products for the target market, price and promotions (seasonal and specific); with the aim of optimizing sales and achieving the required goals.• Coordination throughout the supply chain to ensure that products are available in a timely manner within the plan.• Implementation of online support services (WhatsApp, Forums, and 800 number) and in-person support for more complex cases and warranty management; all with clear SLAs and standardized service levels.• Marketing and RRSS definition and planning• Participation in on-line and face-to-face events with each marketplace.

Chile

As Director for the Southern Cone (Argentina, Chile, Paraguay and Uruguay), I have worked directly with the main MNCs of the region, to ensure the correct participation of AMD products in the mix of each company, to provide technical and commercial support in order to correctly position and offer AMD products AMD, above those of the competition and to participate directly in big-deal negotiations and public and private RFPs.From the client’s perspective, there is a relationship with the region’s governments and large companies, for the development and participation of the RFPs for different segments of the industry, especially in the most important areas: Government, Education, Health, Banking, etc.Achievements:- Development of work relations with each MNC - Development of effective offers for government and private RFPs - Broadcast and training for AMD technologies, for MNCs, Distribution Channels and clients.

Chile

Consultant providing technical and commercial support for the AMD Consumer area, focused on meeting the needs of large retailers and MNCs. Advisor for the implementation of promotional and sales activities and responsible for preparing and training the sales force nationwide. Achievements: - Development of the "AMD Ambassadors" program and training of the people who integrate it. - In charge of commercial support for buyers of big-box retailers. - Training and advising of MNC executives. - Training for the entire HP, Lenovo and Acer sales force, nationwide.

Chile

As Consumer Manager for Chile I was in charge of the relationship with the various MNC and the entire Retail distribution channel, ensuring both the mix of the MNC and of the Retailers’ final offer, adequate participation of products with AMD processors and graphics cards in the domestic market.Additionally, and being the only commercial executive for the region, I had the opportunity of working closely with the component channel (computer wholesalers and distribution channel) and the commercial channel (large companies and government organizations). Participating as an advisor, projecting solutions and supporting public and private proposals. Key Achievements:- Development and expansion of the distribution channel. - Successful introduction of new products at MNC, Retail and Wholesale levels. - Training of the whole distribution channel from Retail buyers to the Wholesale PMs. - Generation of awareness through communications on all levels about the products and their benefits through various PR activities and communication channels (as AMD media spokesperson). - Development and implementation of AMD's Tech Tour, giving a series of lectures at engineering schools of Chile´s most important universities. - Administration (allocation and execution control) for marketing funds.- Implementation of national technology tours.- Planning and development of marketing campaigns together with MNCs. - Development of monitoring and forecasts for product life-cycles.- Compliance with business objectives and sales for the region.

Chile

3-month consultancy for BoomCloud 360 LLC., to assess the Go-To-Market in Chile, developing a market entry strategy and implement a nationwide release. Responsible for the development and implementation of the Go-To-Market strategy of the product, negotiations with distribution channels, development of PR actions, product sales and import and distribution logistics.Achievements: - Successful launch at upscale event - Optimization of PR efforts, achieving important coverage. - Development of premium furniture and graphic support for the point of sales. - Secure of exclusive channels. - Successful management of direct sales force. - Adequate positioning of the product, both in stores and in relevant social networks.

Chile

Member of the Board of Directors of this startup company. Wired is specialized in network deployment and security. With an strategy of integration of both software and hardware solution in order to sell everyday network solutions as an appliance, minimizing the total cost of ownership and simplifying the administration.Key Achievements:- Initial setup and start operation of the company in less than 30 days.- Development of a full line of product as a service portfolio with network (data, voice and security) appliances.- Securing maintenance contracts with both governmental and private sector after 60 days of operation.

General administration of this investment and inmobiliary company. Initial set-up and administration of first HP Experience Store franchise in Santiago, Chile. Includes retail sales of complete product lines (commercial, consumer, servers, printers, accessories, etc,) and the implementation and sales of extended warranties (Care Packs).Key Achievements:- Adaptation or localization of the HP franchise model to the reality and requirements for Chile, in order to obtain a commercial and legal model that works in the Chilean market.- Setup and administration of the first HP Experience Store in Chile.- Definition of product mix, target market and marketing actions for the HP Store.- Definition for HP the expansion and strategic plan for the following 2 years.- Development of marketing campaigns for peak seasons, customer-fidelity activities, extended service models.

General management of this retail company with activities in imports&exports, distribution, production and wholesales of videogames, commercial electronics, accessories and, in general, "digital entertainment" products and services (costumer support, warranties, etc). Direct supervision of Marketing, Sales, Imports, Brand representation, and Logistics coordination.Key Achievements:- Started this company as a subsidiary of Neotek S.A., and led it to become the mayor player in the videogame industry in Chile in 2007 and 2008.- Developed an extensive and intensive relationship with the press, including many PR activities (events, specialty activities, product launches, press releases, newsletters, among others).- Developed a marketing support network in order to have regular implementations of cross-market activities with phone operators (land and mobile), big box retailer, TV Channels, newspapers and magazines.- Developed design and setup of customer support and warranties services for the brands and products that the company carried. For general public and dedicated customer-support contracts for clients.- Became the first company in Chile to sign full-production licensee contracts with major publishers. - As a representative or licensee for publishers such as EA, Disney Interactive and Atari, became an active spokesperson in the national game industry, gaining recognition status with the press.

Entrepreneur and General Management for mobile solutions development for the retail, pharmaceutical, insurance, logistics markets among others, and supply-chain control.Key Achievements:- Startup of the first company in Chile specialized in mobile software solutions.- Development of mobile sales solution for the distribution industry, which today is being used for several national and international companies with offices in Chile, including Nestle which also uses the solution in various countries in South America.

Engineering In Business Administration (Ingeniero Comercial), Economics, Business Administration, Ti, 10 Semester Engineering Degree

Activities and Societies: Teacher's Assistant in courses: Information Technology (Information Systems, Database), Human Resource.

Electrical Engineering, Physics

Studied 3 semesters in Electric Engineering

Hs Diploma