Gerardo Machuca

Gerardo Machuca Email and Phone Number

Director Consumer Insights y Customer Experience @ Marketing Plus
San Salvador, El Salvador
Gerardo Machuca's Location
San Salvador, San Salvador, El Salvador, El Salvador
About Gerardo Machuca

Throughout these 18 years of experience, I have had endless experiences, in which clients and consumers have been the protagonists.Having started as any entrepreneur working in a research agency, made me keep my dreams, goals and being a disciplined person has taken me to the place where I am.Nowadays I don't see it as a job, I take my passion to each company being "A market research consultant". Through my consultancies I build solid approaches to obtain convincing results.I have been blessed to be a Marketing Intelligence Consultant, CEO of Marketing Plus,CEO&Founder.I continue to participate in the development of quantitative projects (analysis direction) and qualitative projects (focus group moderation, interpretive analysis and co-creation workshops) in sectors such as: Banks of the Financial System, Telecommunications Companies, Newspapers, Project Investor Groups Urbanists, Manufacturers and Distributors of Food Products among others.I am so grateful to the society in which we live, for how changing it is, which has led me to consolidate my knowledge, focusing on; Full Professor: Market Research and Consumer Behavior, Postgraduate in Marketing Management, Measurement of Customer Satisfaction, among others.I am also a certified Speaker in: Marketing, Advertising, Customer Experience, Marketing Intelligence.

Gerardo Machuca's Current Company Details
Marketing Plus

Marketing Plus

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Director Consumer Insights y Customer Experience
San Salvador, El Salvador
Employees:
17
Gerardo Machuca Work Experience Details
  • Marketing Plus
    Director Consumer Insights Y Customer Experience
    Marketing Plus
    San Salvador, El Salvador
  • Marketing Plus
    Marketing Intelligence Consultant
    Marketing Plus Mar 2006 - Present
    San Salvador, El Salvador
    Marketing Intelligence ConsultantMarketing Intelligence Consultantsea. 2006 - Present · 16 years 2 monthsMar. 2006 - present · 16 years 2 monthsMarket research, consumer insights, customer experience and strategic marketingI have supported various companies to provide insights that allow them to connect with their consumers.The studies that I have had the opportunity to direct have revealed quantitative and qualitative data that have had a very relevant impact on… Show more Marketing Intelligence ConsultantMarketing Intelligence Consultantsea. 2006 - Present · 16 years 2 monthsMar. 2006 - present · 16 years 2 monthsMarket research, consumer insights, customer experience and strategic marketingI have supported various companies to provide insights that allow them to connect with their consumers.The studies that I have had the opportunity to direct have revealed quantitative and qualitative data that have had a very relevant impact on decision-making, such as launching business ideas, entrepreneurship, advertising campaigns, customer experience, among others.I have contributed to the implementation of marketing intelligence structures and analysis teams in companies, adopting a culture of approaching the consumer and extracting insights. Show less
  • Marketing Plus
    Ceo & Founder
    Marketing Plus 2006 - Present
    San Salvador, El Salvador
    2006 - Present 16 years 4 months2006 - Present 16 years 4 monthsWe provide insights for high impact decision making. In more than 15 years we have contributed to a hundred companies achieving a deep understanding of their customers.We have supported companies in the financial sector, telecommunications, retail, services and international organizations.Our services focus on qualitative and quantitative studies:BrandTrackerBrand Healthcustomer… Show more 2006 - Present 16 years 4 months2006 - Present 16 years 4 monthsWe provide insights for high impact decision making. In more than 15 years we have contributed to a hundred companies achieving a deep understanding of their customers.We have supported companies in the financial sector, telecommunications, retail, services and international organizations.Our services focus on qualitative and quantitative studies:BrandTrackerBrand Healthcustomer satisfactionsocial-listeningProduct Testmystery shopper Show less
  • Marketing Plus
    Director Ejecutivo
    Marketing Plus Jan 2006 - Present
  • Esi School Of Management
    Professor: Market Research And Consumer Behavior
    Esi School Of Management Oct 2017 - Present
  • Iseade - Fepade
    Professor Of The Market Research Course - Postgraduate Marketing
    Iseade - Fepade Jun 2021 - Present
  • Universidad Dr. José Matías Delgado
    Professor Market Research
    Universidad Dr. José Matías Delgado 2015 - 2017
    San Salvador, El Salvador
  • Ministerio De Economía De El Salvador
    External Market Research And Intelligence Advisor
    Ministerio De Economía De El Salvador 2001 - 2003
  • Peugeot España
    Data Mining Coordinator
    Peugeot España 2000 - 2001
    Madrid, Comunidad De Madrid, España
  • Consultores En Mercadeo De Centroamérica
    Assistant Analysis Management
    Consultores En Mercadeo De Centroamérica 1992 - 1994

Gerardo Machuca Education Details

Frequently Asked Questions about Gerardo Machuca

What company does Gerardo Machuca work for?

Gerardo Machuca works for Marketing Plus

What is Gerardo Machuca's role at the current company?

Gerardo Machuca's current role is Director Consumer Insights y Customer Experience.

What schools did Gerardo Machuca attend?

Gerardo Machuca attended Https://www.linkedin.com/company/amaimexico/, Izo, Izo, Salvadoran Institute Of Vocational Training (Insaforp), Cx Latam Institute, Esic Business & Marketing School, Iseade - Fepade, Universidad Dr. José Matías Delgado.

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