Empowered digital innovation and multi-year transformation initiatives for top B2C clients with data-driven and human centric strategies, achieving business metrics through personalized omnichannel experiences.– 𝗔𝗱𝘃𝗶𝗹 | 𝗗𝗮𝘁𝗮 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Developed and executed data-driven content strategies to capture valuable zero party data, resulting in 5,000+ new subscriptions.– 𝗖𝗼𝗹𝗴𝗮𝘁𝗲 | 𝗖𝗫 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: Delivered two-year digital customer centric transformation across 8 markets; including personas, journey maps, experience audit, UX strategy and design, and content strategy.– 𝗨𝗦 𝗡𝗮𝘃𝘆 | 𝗨𝗫 𝗮𝗻𝗱 𝗟𝗲𝗮𝗱-𝗚𝗲𝗻: Optimized customer acquisition process through a two-year web and lead generation strategy, increasing consideration and online applications by 28% and qualified leads by 20%

Established, led, and mentored a global team of 14 digital experts across web, UX design, content, campaigns, data, SEO, MarTech, and lead-gen with a focus on optimizing a $4M digital budget.– 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗨𝗫 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Led 3 website redesigns, through customer research, personas, journey maps, user testing, and design thinking, yielding a 25% lift in website traffic and conversions.– 𝗗𝗮𝘁𝗮 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Formed and directed a high-achieving data-focused team that utilized insights to drive 95% of the UX strategy, leading to a 35% boost in conversions and saving $120K annually. – 𝗗𝗲𝗺𝗮𝗻𝗱-𝗚𝗲𝗻: Implemented account-based campaigns through strategic collaboration with marketers, creating gated content, and nurturing email programs, leading to 50% new leads and $7.5M in new business.– 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: Introduced a “digital culture” philosophy, accelerating collaboration and streamlining workflows with innovative processes and tools, ensuring an agile work environment and 80% decrease in print requests.– 𝗩𝗶𝘀𝘂𝗮𝗹 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: Established new processes and training to elevate digital design and storytelling with interactive experiences delivered in-house, saving $550K in annual expenses.– 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Upgraded the digital technology stack with 10 new tools, creating an ecosystem for a 360o view of the customer.– 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Created and launched a new content strategy, doubling production and increasing web traffic by 90%. Improved 10+ marketing processes with new digital tools, cutting delivery times by 40%.

Led the strategic vision for the global launch of accenture.com in 70 countries, defining project objectives, scope, web strategy, and supervising the transition and communication process to support revenue growth.– 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Defined strategy, UI/UX, roadmaps, KPIs, and plan for global rollout in 12 languages.– 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Directed 38 global agencies and 70 designers, ensuring seamless service delivery and brand consistency.– 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺: Implemented 10+ new tools for design, CRM, and social media, enhancing digital capabilities and efficiency.– 𝗢𝗺𝗻𝗶-𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Ensured a cohesive UX across devices by implementing the appropriate technologies and aligning IT and agency resources.

Led the strategic development of global digital strategies, UI/UX, and platforms, revolutionizing the Home and Networks business across 30+ regions, contributing to $2M in additional quarterly sales.– 𝗪𝗲𝗯 𝗥𝗲𝗱𝗲𝘀𝗶𝗴𝗻: Redesigned Motorola.com (11 countries, 9 languages) by identifying global requirements, designing wireframes, and conducting usability testing.– 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Executed global digital programs with integrated activation tactics–micro sites, email, event portals, and social media–generating +5K leads per month in each region.– 𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗼𝗹𝗹𝗼𝘂𝘁𝘀: Introduced regional customizable toolkits that lowered digital expenses by 25%.– 𝗔/𝗕 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: Ran A/B and multivariate testing increasing conversion rates by 20%.– 𝗗𝗲𝗺𝗮𝗻𝗱-𝗚𝗲𝗻: Planned lead-gen programs and paid campaigns resulting in $2M quarterly sales increase.– 𝗦𝗘𝗢: Implemented SEO strategy with 200% increase in organic search in 3 months.🏆 Recipient of two Motorola “Bravo” Awards for outstanding contribution to web business objectives.

Managed the user experience and web redesign of groheamerica.com to drive brand awareness and consideration within the upscale market in the US, Canada, and Latin America.– 𝗨𝗫: Pioneered UX research leading to the redesign of grohe.com, improving usability and engagement.– 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗢𝗣: Designed interactive kiosks to help build a premium brand and communicate the technology behind GROHE, driving in-store sales by 20%.– 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Optimized digital campaigns (sweepstakes, micro sites, email) that grew sales by 30%.– 𝗕𝘂𝗱𝗴𝗲𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managed $1.8M annual digital budget, and three interactive agencies.

Planned, developed, and re-launched the corporate web site, content management tool and digital toolkits for distributors and retailers.– 𝗪𝗲𝗯 𝗥𝗲𝗱𝗲𝘀𝗶𝗴𝗻: Redesigned and personalized tecspecialty.com resulting in a 55% increase in web visits. Developed co-branded customer micro sites that increased customer switching costs and loyalty.– 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Built a real-time content management system that decreased web maintenance costs by 45%.– 𝗥𝗲𝘁𝗮𝗶𝗹 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗢𝗣: Introduced in-store digital kiosks at 210 retail stores to support product sales.– 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Streamlined E-marketing tech of 4 acquired companies that reduced marketing and IT costs.

International experience in Mexico City working for multinational ad agencies and TV networks designing strategic and creative communication campaigns for B2C brands including Energizer, Blockbuster, Cuervo, Coca-Cola, Frito-Lay, GM and Unilever.