Gerardo Sánchez-Trejo Email & Phone Number

Mexico City, Mexico

Merida, Yucatan, Mexico

– Strategic communications consultancy– Strategy, research, content production, project management, and graphic communications· (2023) What The Future: Market research and design of key messages for What The Future, a human development organization based in Mexico City.· (2021–2022) Metropolitan Autonomous University, Lerma (part of the Top 5 of the best universities in Mexico): three advertising campaigns for the Division of Biological and Health Sciences within the framework of the 2nd selection process of 2021, as well as the 1st and 2nd selection processes of 2022.· (2022) Gustavo Pacheco-López, PhD: communications strategy for Phase 1 of the campaign for Chancellor of the Autonomous Metropolitan University, Lerma.· (2019) Armor All (via Vayne Media): executive audiovisual production for nine digital spots.· (2018) Mexico City Subway and CETRAM (via the Alianza para la Regeneración Urbana): Pedestrian and traffic signs system for public transport users at the multimodal Observatorio Station (within the framework for the construction of the Interurban Train Mexico City–Toluca).· (2017–2018) Political positioning strategy for the State of Mexico–politician José Barrera, Advisors Coordinator of one Senator (LXV Legislature of the Mexican Congress).

Mexico

– Professor at the School of Humanities and Education(2019, 2023 – present) State of Mexico· Digital media; Market research(2022–2024) Puebla (online teaching)· Media and cultural studies; Integrated advertising and marketing; Training for the end-of-career exam(2014–2016) Santa Fe · Digital media; Mass media

Mexico City, Mexico

Commercial negotiator and legal mediator with advertising, marketing and internal communication agencies, mainly from Mexico, Colombia and Chile, as well as with Mexican corporate training providers.· Purchase order management (ODC) on SAP SRM platform. Bidding process through Request For Information (RFI), Request For Quote (RFQ), and Request For Proposal (RFP).

Mérida, Mexico

– I led a three-person team for qualitative research projects in the Mexican states of Yucatan, Campeche, and Hidalgo. · I managed the teamwork flow for seven public opinion research reports for 10 clients, as well as two research papers about mass media consumption in Campeche and Yucatan. · I did project management, focus group moderation, and analysis of findings to give recommendations for political communication positioning.

Mexico City, Mexico

– Management with other divisions of the IFT's Office of Communication for content production, digital media press clipping, and editorial production.· Editor-in-chief of the issues 11, 12 and 13 of the Gaceta IFT, which had the collaboration of officials, researchers, and journalists with international recognition such as José Ángel Gurría (former secretary-general of the OECD), Clara Luz Álvarez, Octavio Islas, Omar Cerrillo-Garnica, Enriqueta Cabrera, Álvaro Cueva, among others.

Mexico City, Mexico

– Management of content marketing campaigns for Corona beer brand (Grupo Modelo; AB InBev México)– VICE Media Mexico as lead agency· Supervision of Corona Amigos FC campaign in mass and digital media. There were produced 14 TV capsules about amateur soccer, which were broadcasted on Televisa's Las Estrellas channel and were boosted with social paid media.· Management of the post-production of the radio and television spots, as well as three aftermovies, of the Corona Elements 2015 concert tour (Merida and Playa del Carmen, Mexico).· Following-up of the execution of mass paid media (out of home, radio and TV spots) of the concert tour Corona Descubre tu Música 2015 (Mexico City, Guadalajara, Monterrey and Puebla).· Management of the post-production of the television spots of the Corona Capital 2015 music festival (Mexico City).

Mexico City, Mexico

Mono Ilustrado (digital magazine of contemporary culture)– Co-founder and managing director (2012–2013)· I led an eight-person team for editorial content production.· I designed the recovery plan (2013-2018) for the Muro Amarillo (1964), a monumental artwork conceived by the German-Mexican artist Mathias Goeritz._____Leonardo 1452 (consumer trends agency)– Digital strategist and researcher (2013–2014)· Market research for P&G and Pepsico, and digital media strategies for Pepsico and Advance Food de México._____Various clients (SMEs)– Communications advisor (2011–2015)· Graphic identity, audiovisual production, website design, photography, and graphic design.

Mexico City, Mexico

– I led a five-person team for managing seven online advertising campaigns (Sony Mexico's sponsorships); project management with three linked advertising agencies. · 2014 FIFA World Cup, Morelia International Film Festival 2013, MUTEK.MX 2013, Fashion Week Mexico 2013, Ibero 90.9 FM 11th Anniversary, Electronic Game Show Mexico 2014, and CES Las Vegas 2014.

Mexico City, Mexico

– Brand communications planning for Diageo (Johnnie Walker, Old Parr, and Bulleit) and market research for pitches (Johnnie Walker Red Label, Nascar Toyota Series, and Singer).

Mexico City, Mexico

– Community manager of Metros Cúbicos, Mexican real estate industry website and magazine.

Mexico City Metropolitan Area

Communications Coordinator at the International Relations Department of the Monterrey Institute of Technology and Higher Education, State of Mexico campus.– Photography, graphic design, and social media & website management.

Mexico City, Mexico

Co-founder of Apolorama, Mexico City-based magazine of art and contemporary culture.

Mexico City Metropolitan Area

– Independent producer of electronic and indie music events· Scouting, pre-production, promotion, production and post-production.· Booking and hospitality for talent.

Bachelor Of Arts (B.A.), Communication Sciences

· Editorial board member of Reforma (Mexico City-based newspaper) (2010-2011) · President of the Communication Sciences Students.

Master Of Arts (M.A.), Communication

Dissertation: «Hacia un análisis de la arquitectura como comunicación. El Muro Amarillo de Mathias Goeritz: ¿Geosímbolo o hito urbano de.

Doctorado, Phd, Social Sciences

– Research area: Regional development and socio-ecological systems in southeastern Mexico – Advisory committee : Aurelio Sánchez-Suárez.

Research Stay, M.Sc. In Local And Regional Development And Land Management

· Research stay in the School of Economics and Business Administration and the School of Architecture of the University of Valladolid.

Bachelor Of Science (B.S.), Financial Administration

· 1st place in the Banamex's AcciGame generational contest, a trial student-platform to learn how to invest in the Mexican Stock Exchange.