Gerardo Utz Email & Phone Number

Barcelona, Ct, Es

Barcelona, Cataluña, Spain

◼️ Salesforce Administration: User management, security settings, profiles and roles, data management, basic customization, troubleshooting, and maintaining org health.◼️ Sales Cloud: Lead management, opportunity management, forecasting, sales process automation, and analytics.◼️ Salesforce Configuration: Customizing Salesforce using declarative tools, including flows, validation rules, process builders, and approval processes.◼️ CRM systems: Broad understanding of CRM concepts, customer lifecycle management, and how Salesforce supports CRM strategies.◼️ Data management: Importing, exporting, cleansing, deduplicating, validating, and transforming data within Salesforce using tools like Data Loader, Excel, and potentially SQL.◼️ Reports and dashboards: Creating custom reports and dashboards, analyzing data, visualizing key metrics, and using reporting tools to provide insights to stakeholders.◼️ Flow Automation: Building and implementing automated flows using Salesforce Flow to streamline processes, reduce manual tasks, and improve efficiency. This includes screen flows for user interaction, autolaunched flows for background automation, and scheduled flows for recurring tasks.◼️ Service Cloud: Case management, customer service processes, knowledge management, omnichannel support (email, chat, phone), and service automation.◼️ Salesforce Marketing Cloud: Email marketing, marketing automation, journey building, audience segmentation, campaign management, and analytics.

Málaga, Andalucía, España

Marketing Strategy ◼️ Developed and executed strategic marketing plans, leveraging Salesforce and Marketing Cloud.◼️ Designed and implemented lead generation funnels, nurturing prospects into customers using automated workflows and personalized messaging within the Sales Cloud.◼️ Planned and managed various online communication channels (e.g., social media, email marketing), ensuring consistent brand messaging and optimizing for lead generation and conversion.◼️ Conducted market research, product analysis, and competitor analysis to identify opportunities for differentiation.◼️ Defined and monitored key performance indicators (KPIs) using reports and dashboards to track marketing effectiveness and measure progress towards goals.CRM Analyst ◼️ Segmented customer data in Salesforce to enable targeted campaigns. Collaborated with Sales Cloud users to ensure data accuracy.◼️ Analyzed campaign performance to optimize spending and ROI.◼️ Developed and implemented A/B testing for email campaigns and landing pages to improve conversion rates.◼️ Tracked key CRM metrics to measure marketing effectiveness and identify areas for improvement. ◼️ Presented findings to stakeholders.◼️ Generated reports and visualizations from CRM data using Excel to provide actionable insights.Client & Project Management:◼️ Built strong client relationships and ensured customer satisfaction.◼️ Oversaw project progress using Agile methodologies and provided client updates◼️ Managed client inquiries and resolved issues promptly using Service Cloud case management tools.◼️ Coordinated with cross-functional teams to meet objectives, utilizing Jira for project management.◼️ Identified growth opportunities by analyzing Sales Cloud data and collaborating with sales teams.◼️ Developed and implemented account-specific marketing strategies within the Salesforce Marketing Cloud.

Barcelona, Cataluña, España

◼️ Designed brand guidelines and verbal identity, ensuring consistent messaging and visual representation.◼️ Created a comprehensive communication plan, outlining strategies for reaching target audiences and achieving business objectives.◼️ Developed the entire sales funnel, including compelling ad copy, high-converting landing pages (built with Unbounce), and automated email sequences (using Convertkit) that nurtured leads and drove conversions, generating over €500,000 in revenue.◼️ Wrote persuasive advertising copy for Google Ads, Meta Ads, and YouTube campaigns, increasing click-through rates and driving traffic to landing pages.◼️ Build landing page structure and content using best practices for conversion rate optimization (CRO), resulting in improved lead capture and customer acquisition.◼️ Created various email marketing campaigns, including:Onboarding sequences for new customers, improving customer retention and satisfaction.Lead nurturing campaigns using automated email workflows, increasing engagement and conversion rates.Abandoned cart email sequences to recover lost sales and boost revenue.Engaging newsletters to maintain customer relationships and promote brand loyalty.◼️ Made the storyboards and wrote scripts for video sales letters (VSLs), enhancing marketing efforts with compelling visual content.

◼️Using tools like Semrush, Dinorank, and Ubersuggest I made the keyword research to inform content strategy and optimize for search engines.◼️Created 6- and 12-month editorial calendars to plan and schedule content, ensuring consistent output and alignment with marketing goals.◼️Wrote SEO-optimized blog posts to attract organic traffic, engage target audiences, and improve search engine rankings.◼️Crafted engaging social media posts to increase brand visibility, drive traffic to websites, and foster online communities.◼️Developed lead magnets (e.g., ebooks, checklists, webinars) to capture leads and nurture prospects through the sales funnel.◼️Wrote compelling video scripts for YouTube to expand content reach and engage audiences on different platforms.◼️Created website copy for a real estate SaaS company, highlighting key features and benefits to attract potential customers.◼️Developed landing page copy for a personal brand, showcasing expertise and building credibility to attract clients.◼️Wrote blog content for various clients, covering diverse topics and industries to increase website traffic and engagement.◼️Created social media content for businesses, crafting engaging posts to increase brand awareness and followers.◼️Wrote persuasive copy for online and offline advertisements, driving conversions and generating leads.◼️Provided in-person consultations on copywriting and email marketing, sharing expertise and helping businesses improve their marketing strategies.◼️Developed lead generation strategies for clients, implementing tactics to attract and convert potential customers.

Buenos Aires, Argentina

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