Reporting to: CEO Direct Reports: 8• Develop and implement business strategies as well as logistics operations through high performance teams along with clients in the technology and consumer sectors, achieving growth of 1.3M us dollars.• Increase customer service and information indicators (BI – Dashboards), reflecting in greater effectiveness of teams within Global and National companies specialized in Retail (Consumer), Logistics and Human Resources.• Negotiate and close sales (Mars, Danone, Splenda, Nutrioli, Gruma, Energizer, Crayola, Del Monte, Cydsa, Upfield, Samsung, Reckitt Benckiser, Whirpool, BIC, VPC, Clarasol) with Top Management Executives in amounts ranging from $1M to $13.8M dollars per year per client.• Commercialize, implement, and execute mobile and web-based applications that facilitate Retail and Category Management analytics, as well as staff training and control of personnel, reflecting in a productivity increase between 40 – 70%. • Define and implement business strategies for a group of companies, achieving sustained annual growth of 12% on average.• Guide clients through Point of Sale (POS) and/or Trade Marketing strategies, which has allowed increasing Sell Out (Sales) growth in categories such as Stationery and Toys +15%, Oatmeal and Granola +16%, Sugar Substitutes +8%, Batteries +16%.

Negotiated with suppliers of NFL, Oscars, and Freemantle Media for creating and designing commercial plans, as well as marketing plans, allowing the opening of new accounts in these genders.Created Brand Position Statement around the entertainment programs to capitalize the carry-over of La Academia to a larger project as Latin American Idol & El Rival más Debil to Who Wants to Be a Millionaire.

Collaborated in the creation of marketing strategies for new media products such as Grupo Caliente (Betting Center) and the magazine of the Angeles Stylemed Hospital, which would allow us to expand the business to grow $ 1M usd the first year of sale.

Performed Financial Feasibility analysis and definition of Go to Market Strategy regarding the category of analgesics, which allowed the business to carry out a strategy for sustainable growth with a $5 Million USD in 2008.Developed the Xyloproct brand strategy (Hemorrhoids Category) vs Nikzon, strengthening the brand's positioning to gain an SOM of + 5%.

Led the Commercial, Financial and Distribution Merger of the Schick Business Unit (Rakes) of PFIZER Consumer Health Care to Energizer in Mexico.Performed the Mexico Profitability analysis for sourcing products definition between USA, Europe, Asia & Latin America, which generated a significant boost to plants and costs.Increased Schick MS +3.5pp and Net Sales +34.2% in 3 years & Increase Eveready CZn brand in MS +1.2pp and Net Sales +5.8%; Energizer Lithium (Photo Batteries) Net Sales +73.4%; Increase Flashlights Net Sales +17.3% and Special Batteries +4.7% in the FY’07, through strategies, consumer plans and trade.