Responsible for innovation, strategy development, digital platform management - including #Moodle and websites - social networking, IT, design, marketing-, communication- and commercial management, and the supervision of external suppliers related to the predematory areas.

Amsterdam is a strategic-creative consultancy, specializing in multilingual and digital content creation for small, medium sized companies and not-for-profit organizations, as well as free-lance creative services and strategic planning for national and international advertising agencies.Clients past and present: 1366 Technologies (photovoltaics R&D), Aconcagua Oil & Extract (avocado oil), Bluefin Robotics (remotely controlled submarines), Bodenor/Flexcenter (warehousing), Briner Corredores de Seguros (insurance broker), CasaGrande (real estate), CCAF Los Andes (social fund), Chilean Air Force - FACh (NCO school - recruitment), Flextank (wine industry), Fundación Mustakis (NGO - education), Holtec (mining industry), Inmobiliaria Victoria-Unión (real estate), Istrar Nails & Beauty (cosmetician), Kenin Chile (perfumes & cosmetics), Mesa Redonda Chile (mining industry), Reserva Costera Valdiviana (NGO - conservation), Tonelería Nacional (wine industry), TuVesHD (HDTV ppv) and VidaLuna Diseño (decoration & interior design).

SRM (Amsterdam), Universidad del Pacífico, Universidad Mayor, Universidad Andrés Bello, Universidad del Desarrollo (all Santiago de Chile) Universidad Central (Santiago de Chile, La Serena), Universidad Católica de la Santísima Concepción (Concepción - Chile), Universidad Casagrande (Guayaquil - Ecuador).Topics: Systemic Inventive Thinking, Creative Process & Techniques, Creative & Productive Thinking, Strategic Thinking, Strategic Planning, Systems Thinking, Leadership, Branding, Innovation, Graphic Techniques and Art Direction.Student Testimonials (translated):María Inés: "Hopefully the BA continues to be as interesting as your module"Hans: "I will always remember with great affection everything you taught us, you are a great person. I'm happy to have been in this class" Pía: "It's been a long time since I've had classes this motivating"Francisco: "Thank you very much for your classes, you have no idea how well they did me, and helped to change the switch"Juan Luis: "I have met very few masters in my life, but I can safely say that in you I found one"Heinz: "I studied 4 years advertising and finally I understarnd the creative thinking, you're one of the best teacher that I've ever had" [sic]Marcelo: "I learned a lot in your class, but feel somewhat left short. Your module ought to be longer. I'm sure there are a million things left to learn from you"Luis: "Many of the things I learned from you specifically and tacitly serve me to prepare better for the future"Camila: "...that was tremendously important to me, because you are a role model, Gerard."Francisco: "I'm writing to thank you for the different approach you bring to your classes and have no doubt: I had a great time"Marcelo: "It's a pity to have had to retire from the degree. You are, without a doubt, the best creative teacher I've ever had"Felipe: "Teach: I consider it an honor to have been one of your students"Sebastian: "I hope to be fortunate enough to have you as a teacher again"

Available for consultancy, talks, key-notes, presentations and work-shops about applied creativity and systemic, organic innovation in organizations.Latest talks:ACHAP (Chilean Advertising Agency Association), program "Actualízate": "Creativity in the social context of organizations. The impact of leadership, education and the environment on innovation"Universidad de Concepción, campus Chillán: "Globalization, competition and the future. Why you need to be creative"Newspaper "La Discusión", Chillán: "Applied creativity in the organization. Sustainable innovation to survive and thrive in uncertainty"Universidad de Bio-Bio, Concepción: "Imagine the Impossible. Practical guide and toolbox for innovation"Testimonials:• I wanted to take a moment to thank you, again, for what I considered a brilliant presentation on our future and where we are headed!Translated: • You truly left my head with many thoughts which are helping me to shape my future, and I appreciate that!

Master in Creative CommunicationCourse: Creative Strategy

Master in Commercial Communication & Strategic Creativity. Modulo: “Strategic & Creative Thinking. Guide Professor, “Thesis workshop” (leading to master's degree), member of the academic review committee.

Responsible for strategic planning as well as the agencies' creative output. Successfully digitalized graphic- and creative production, co-responsible for new business. Clients: Fobbia Designs (design and corporate gifts), Fundación Mustakis (NGO - education), Isidoro Loi (editorial), Localiza Tattersall (rent a car), McKenzie Hill (consultancy), Tattersall Propiedades (real estate), Tonelería Nacional (wine industry) and Valle Escondido (real estate), among others.

Advertising; concept development, art direction, photography & tv/radio commercial direction, external provider supervision. Co-responsible for campaigns of clients such as CTC/Telefónica (telecom), Gas Andes (natural gas infrastructure), Leasing Andino (financial services), Metrogas (natural gas distribution), Parque Arauco (shopping mall) and La Red Televisión, among others.

Partner, Creative Director / Art. Strategic planning, Advertising, Direct Marketing; concept development, art direction, photography & tv/radio commercial direction, external provider supervision. Co-responsible for the 1994 award-winning BtL campaign for Albert Heijn Supermarkets (Allerhande magazine) as well as campaigns for clients such as Eduard Bos (prepress), Skala (appliances rental), Verf & Wand (interior decoration) and Vedior Uitzendburo (temp agency).Golden Letter Awards: Silver Letter.

Professor of the courses “Creative Thinking”, “Creative Concept Development” and “Evaluation of Advertising Campaigns”. Designated professor for Special Courses.

Direct Marketing; concept development, art direction, photography & commercial direction, internal creative teams and external provider supervision. Co-responsible for two consecutive years of award-winning BtL campaigns for Albert Heijn Supermarkets (Allerhande magazine), among others.Golden Letter Awards: Bronze Letter, Silver Letter; Echo Leader Award; Silver Ruler Nomination. European Advertising Association (EPICA): Kodak Pro Prize for outstanding photography (photog: Adam Savage).

Teamed up with the General Creative Director. Member of the local executive committee, and of the McCann "Flying Squad" (international creative task force). Co-responsible for new-business. Clients: Agfa (foto/film), Camel (cigarettes, Camel Trophy), Coca Cola, Esso (oils & fuels), General Motors (automotive), L'Oreal (cosmetics) and Martini & Rossi (alcoholic beverages), among others.Advertising; national/international concept development, art direction, photography & tv/radio commercial direction, creative team- and external provider supervision, for local clients - apart of the a fore mentioned - such as Aegon (insurance), ANWB (Dutch automobile club), Coca Cola Company (Coke, Fanta, Sprite - tactical, bottlers), Hennis & Mauritz (fashion), Knorr (food), McCann Erickson and Puma (sportswear).

After the merger between Young & Rubicam and PMSvW, teamed up with one of the partners, reassigned to a new creative group, and different clients.Senior Art Director: advertising; concept development, art direction, photography & tv/radio commercial direction, creative group & external provider supervision. Co-responsible for the award-winning campaigns for Dagblad Trouw (newspaper) and PMSvW/Y&R agency self promotion, as well as for Vapona (insecticides) and national/international campaigns for the Postbank (financial services), among others.Dutch Art Directors Club: Jury of 10 award + nomination; Member's Jury nomination (2); BtL Jury Award.

Handled the creative end of clients such as Adidas (sportswear), Bijenkorf (department store), Delta Lloyd (insurance), French Cheeses (collective campaign), Nibbit (snacks), Post Office, Red Band (liquorice), Vereenigde Spaarbank (financial services) and Wehcamp (post-ordering), among others. Co-responsible for multi award-winning advertising campaigns for the de Bijenkorf department store (Three Crazy Days) and the French Cheeses collective.Clio Award; EFFIE Award; New York Advertising Festival Nomination; Art Direction Magazine Award; Andy Award of Merit (New York Advertising Club), AFAEP Merit for outstanding photography (photog: John Claridge).

At one of the hottest shops in town, responsible for mock-up, external providers and graphic production for clients such as Saab (automotive), Centraal Beheer (insurance) and Hema (department store), among others.During the final two years responsible for the supervision of three graphic producers / mock-up artists at the graphic production department