Steph Gerard Email & Phone Number

Greater New York City Area

Greater New York City Area

• Led philosophy’s global media, influencer and philanthropic strategies. Innovated brand story through strategic communications, social media, events and experiential marketing.
• Led team to unprecedented earned media and social media impressions: +50% media impressions YOY since 2013; +40% social media impressions 2014—2016.
• Oversaw calendar of owned channels to anticipate the arc of 18 months in advance and how communications would lead / support along the way. Identified partnership collaborators to build the brand with intention.
• Developed a holistic approach to executive communications that combined the most effective and efficient use of press opportunities and speaking engagements. Directed the creation of new executive communication assets.
• Refocused philosophy’s cause marketing in accord with new brand messaging in support of women’s mental health. Built strategy for the launch and global rollout of The Hope and Grace Initiative, supporting the brand’s.
• Achieved unprecedented awareness for the brand’s philanthropic giving. A 4-year impact resulting in: $5M in grants to 63 organizations; 2K+ press hits yielding 1 billion impressions; 38% consumer awareness of charity.

• Executed Kiehl’s global communications strategy, the #1 business driver for the brand, with operations in 56 countries and Global Travel Retail.
• Planned and executed international events and symposiums for philanthropic platform, Kiehl’s Gives, and the global program “Meet Mr. Bones,” a partnership with 13 iconic influencers from all genres including Grammy.
• Liaised with brand teams on the execution of product launches, new store openings, re-push initiatives, and special events that lead to international media coverage.
• Oversaw budget and strategy decisions as they relate to US, Europe, and Latin America Zones.

• Oversaw multiple lifestyle accounts including Anastasia Beverly Hills, Flywheel Sports, Frederic Fekkai, Monsoon Accessorize, Patricia Wexler M.D., and Revlon. Acted as chief point of contact for clients; managed teams.
• Built deep relationships with press, publicists, celebrities, influencers and other external stakeholders.
• Executed press strategies to launch new companies, support new products and initiatives and handle on-going branding efforts.

• Developed and delivered two global product and spa brands via public relations activities.
• Directed the production and approvals of creative briefs, press releases, pitches, creative mailings, photography, and videos necessary to communicate Brand, product, and spokesperson messages.
• Executed charity partnerships in accord with the Company’s philanthropic efforts.

• Provided a high level of professionalism working with confidential, non-public information.
• Facilitated communications between White Dove Foundation donors and Company executives.

Bachelor'S Degree, Cba

The Blue Line