Consulting and coaching for small businesses and entrepreneurial start-ups specifically with the intent to invest in and participate in successfully operating the business.Consulting Engagements:Javo BeverageSpecific investments made: Rolly's Convenient Foods, Inc Crummy Brothers, LLC

Chief Operating Officer for Rolly's Convenient Foods. We design, market and sell unique, patent pending, handheld snack items for the foodservice channel, such as our branded Rolly's Stuffed Tortillas filled with high quality meats, cheeses, and sauces with a kick, designed specifically for the roller grill.Recruited by investor group to provide CEO/founder with strategic, operational and financial leadershipin conjunction with the introduction of an innovative new product to the largest North Americanconvenience store chain. Assumed primary sales and operations contact role for the manufacturer and negotiated legal and substantial financial settlement. Refocused the business's product development and sales initiatives toward higher return product lines supported by qualitative and quantitative market research. Created detailed business and cash flow plans to successfully obtain bank financing.

Working with founders to refine business strategy and raise capital to transform Crummy Brothers USDA certified organic chocolate chip cookies into a national brand with distribution in multiple channels.Investor and advisor bringing strategic and financial leadership to start-up business that hadunsuccessfully focused on the organic cookie category in the grocery channel, incurring substantialoperating losses. Repositioned product line as a "grab n go" all natural snack item primarily for premiumconvenience outlets, purchased as an impulse item.Visit our website; www.crummybrothers.com.

General Manager with full P&L responsibility for Chock Full o' Nuts franchised and licensed café business. Identified and screened new business venture opportunities for the North American coffee business. In the first six months cut operating losses in half, developed and implemented plan to exit the unprofitable franchise business and developed +$30 million revenue business plan for licensed café & kiosk business for the Chock coffee brand. Plan implemented by new owner. Successfully championed a $25 million new revenue opportunity for marketing and distributin within the U.S. a well known European coffee company's proprietary espresso brewing system.

President & General Manager of a $350 million national direct selling organization serving 32 of thecontinental United States comprised +400 routes. Developed and implemented long and short-term strategic direction for this sales and distribution operation.Developed tactics and managedexecution thereof through a leadership team comprised of sales, route distribution, equipment service,customer care, marketing, finance, and human resource professionals.Created the largest foodservice coffee route organization in the U.S.by integrating four independently managed route sales organizations each having unique and distinct management styles and cultures into a single cohesive organization; +800 personnel.Generated $20 million in incremental sales by expanding product lines throughout newly created national route system.Increased independent operator retention and new business productivity rates by 8 and 10 percentage points, respectively by implementing a common sales performance tracking and management discipline, including key metrics for business retention, minimum gross profit per stop, new account productivity, and customer profitability.Realized $12 million savings through branch and route consolidations.Maintained segment operating profits at 7 to 8% return on sales during the extreme economic downturn experienced by hospitality and restaurant industry post 9/11/2001.

Directed the activities of the general and manufacturing accounting, financial planning and analysis,information technology, and green coffee procurement groups; 60 personnel. Also directed thecompany's fledgling Convenience Store sales organization; Played a key role in enabling the company to double revenues, triple profits and achieve #1 position in foodservice coffee industry by: o Upgrading top positions in controller, IT and commodity procurement organizations. o Improved coffee unit margins by 15% by revamping coffee procurement and pricing policies. o Implemented structure and discipline in the sales organization's new business acquisition process. o Oversaw $12 million replacement of antiquated legacy IT systems with J.D. Edwards enterprise system. Developed role to become a trusted advisor and business partner to the CEO and to functional peers in sales, marketing, manufacturing and human resources. Directed +$60 million in incremental sales in three years by new convenience store sales organization. Company chosen by Convenience Store industry as Supplier of the Year in 1997