Three sales essentials that matter. The ability to self-generate new sales leads, use a proven customer value driven sales process and successfully engage different buyer personality types. Harness these three key elements of the buying process will produce the results all business require - Sales Consistency. Sales Consistency = Revenue Consistency!Gerard has over 28 years experience in sales and sales management. Amongst many sales achievements, he was responsible for converting the largest Multi-Million Pound sale ever recorded at Friends Provident UK. In sales teams of over 300+ he was a consistent Top 10 performer. He also has over 7 years experience in IT sales, winning Sales Achievement Awards at DELL and Intuity. He has extensive experience selling Media Advertising and Products to the Retail & Manufacturing sectors.As a Business Owner Gerard is very aware of the responsibility and need for teams and businesses to perform on a consistent basis. As a sales enthusiast, he is always to be found close to where the sales action is. He now shares this depth of experience, knowledge and love for sales with sales leaders and teams.Gerard holds an MSc in “International Marketing” and is an "Accredited DiSC Profiling Facilitator".