Entertainment strategist and design professional with multiple sector experience in the development and implementation of high-profile story driven user and audience experiences. Consistently targeting thorny issues of technological change/opportunity and how that impacts artists, process and the opportunity - transforming potential into compelling products and experiencesSpecialties: Visionary strategy delivered as story driven experience - weaving culture, identity, branding and budget. I work best with a context that has a potential but no idea. I excel when no one can clearly state the problem and you need to dig deep to reveal it. Clarity and singularity of purpose emerges from that effort.