Christophe Gerbelot Email & Phone Number

Oakland, CA, US

Oakland, California, United States

Oakland, CA

• I provide strategic advice and tactical support to help startups sustainably scale their business by aligning their products and brand with the needs of their customers. Initiatives include market, competitive, and.

Oakland, California, United States

• Optimized and grew a portfolio of 300 models, delivering a yearly revenue of $340MM
• Successfully launched 35 new collections across price-points and tier one retail and eCommerce channels

Emeryville

• Led the Brand and Product Strategies across a portfolio of multimedia learning platforms, tablets, toys, and a Mobile SaaS, creating successful, differentiated, and compelling consumer experiences for kids 9 and under.
• Led Development of Product Portfolio and Brand Development Strategy for devices and software, including market analysis, opportunity assessment, product definition and product life cycle management, understanding and.
• Redefined the strategic approach of our SaaS by developing analytics, metrics, and Key Performance Indicators, summarize in monthly dashboards, presented to the executive team, and resulting in a clear line of sight.

Emeryville

• Defined brand strategies, including brand definition and evolutions, voice of the brand, global brand governance, segmentation, consumer value proposition, brand and product positioning and key messaging, resulting in.
• Directed and leveraged qualitative and quantitative insight such as competitive analysis, consumer analytics and market trends, to align programs to consumer needs, inform and influence product and marketing strategy.
• Led Development of Product Portfolio Strategies for devices, software and SaaS, including opportunity assessment, market fit, product definition and product life cycle management. Provided direction for go-to-market.
• Developed compelling business cases and marketing plans, shaped forecasts and financial models, ultimately turning a complex situation into a simple, clear plan. Developed and leveraging key business drivers.
• Cross-functional leader of the new Product Development of devices and software experiences, as the brand and consumer advocate, guiding and motivating cross-functional partners through successful milestone sign offs.

Emeryville

San Francisco Bay Area

• Pioneered and manage the product and marketing life cycles for 50+ technical, mission-critical accessory lines specifically engineered for high-risk industries and dangerous, austere environmental conditions. Skillful.
• Transformed the B2B accessory business by proactively aligning customers’ needs and product offerings, leading a cross-functional team and creating innovative highly technical, life-critical accessories for high-risk.

San Francisco Bay Area

• Planned and executed compelling, cross-platform Go-To-Market strategies (web/digital marketing, social media, PR, marketing communications and direct marketing) that ignited brand awareness and delivered powerful.
• Managed the full life cycle of 6 new product lines from concept through launch, that penetrated untapped markets and propelled phones revenue from $30MM to $114MM in five years.
• Defined and implemented ground-up marketing and brand strategies (incl. brand management, Global Brand Governance, segmentation, value proposition, positioning, naming, messaging, retail, digital social and direct.
• Designed and managed all domestic and international trade shows and events (creatives, productions, logistics, etc.), leveraging international partners to increase budget efficiencies and campaign effectiveness.
• Expertly planned, orchestrated and executed the design and complete launch of a Land Rover-licensed rugged mobile phone as strategic and hands-on marketing lead.
• Revamped visual and mechanical packaging design, resulting in 70% cost reductions in production and 33% in logistics.

San Mateo, CA

• Hand-selected for an additional role (concurrent with Marketing Director) to achieve the single-most essential goal of understanding client behaviors and capitalizing on opportunities to improve products, service, and.
• Developed and managed service center operations in Europe, Australia, and North America that uniquely provided global customers with same-country, same-language, and same-time zone assistance.
• Dramatically improved customer loyalty and reduced product return rates from 20% to 2% by overhauling warranty policy, customer feedback loop, processes, and communications.
• Restructured and strengthened the customer service organization by transitioning call center operations from the UK to the US, and then regionalizing services across North America and internationally.

Orange County, California Area

• Designed and executed worldwide Trade Shows, Event, and Channel Marketing strategies to support product launches for six major brands across 70 countries. Propelled brand awareness and profits by developing strategic.
• Launched 24 new highly creative and differentiated Retail Marketing programs yearly across all six brands.Performed extensive, international market research, forecasted needs, and created dynamic, eye-catching POS.
• Designed and launched 13 concept stores and showrooms, in record time, internationally (California, New York, and Amsterdam)
• Designed, planned, and directed 14+ highly creative and differentiated international events each year, including trade, corporate and PR launches, tracking ROI on all engagements. Spearheaded relationships with new.

Orange County, California Area

• Established, developed and managed business and marketing operations in the United States for European streetwear and snow sports manufacturer.
• Developed and directed the strategy and plan to build the infrastructure and establish a stable and fast-growing market in the US. Led business development, grassroots marketing, branding, and event marketing programs..

Master Of International Business And Marketing, Emphasis In Brand Marketing And International Strategies

Bachelor Of Arts (B.A.), International Affairs