Gerben Sikkema personal email
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Senior leader with comprehensive background in M&A / Asset Monetization, strategy, consumer loyalty, corporate sales and pricing & revenue management. Self-starting, delivering high-impact, strategic projects with excellent stakeholder management. Passionate and specialized in (airline) loyalty and a proven track record on creating commercial strategy, developing effective teams, deal-making and building strong relationships
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Vice President LoyaltyFinnairHilversum, Nh, Nl
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Director Strategy And M And AAir France-KlmHilversum, Nh, Nl -
Strategic AdvisorPointspay Jan 2024 - Present -
Director Strategy And M&AAir France-Klm Jul 2022 - PresentAmsterdam Area- Leading strategic initiatives at Air France KLM Group Strategy, focusing on Asset Monetization, M&A and airline consolidation- Delivered a dedicated legal entity for Air France and KLM’s joint loyalty program Flying Blue enabling to further foster growth prospects - Delivered strategic deal with Apollo Global Management leading to €1.5 billion equity financing, contributing to Air France KLM strategic objective in 2023
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Director Of PartnershipsAir France-Klm Nov 2020 - Jul 2022Amstelveen, North Holland, NetherlandsLeading AFKL Group development of commission based partnerships worldwide. Establishment of global partnership strategy, maximizing Air France- KLM’s (AFKL) profit. Guiding and motivating three partnership departments merging them into one team of 18FTE. Building strong relationships with C-level management of (strategic) partners and AFKL senior management
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Director Loyalty PartnershipsAir France-Klm Feb 2017 - Nov 2020Amstelveen, North Holland, NetherlandsEstablished Flying Blue’s strategy to transfer into a Lifestyle Loyalty Program. Acquisition and negotiation of commercial deals with key partners. Delivered double digit growth of EBITDA in 2019. Participate in Flying Blue MT and coach 15 direct reports in Amstelveen, Paris and New York
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Director Financial PartnershipsAir France-Klm Jul 2015 - Jan 2017Amsterdam Area, NetherlandsHeaded business development and marketing of Flying Blue’s financial partnerships e.g. Co-Branded Credit Card & Miles Transfer. Acquired and upgraded strategic partnerships and achieved more than 30% annual revenue increase in three years. Participate in Flying Blue MT and coach 7 direct reports in Amstelveen and Paris
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Senior Manager PartnershipsAir France-Klm Feb 2014 - Jul 2015Amsterdam Area, NetherlandsDeveloping, executing and optimising financial customer loyalty programs, such as CoBranded Credit Cards, together with strategic partners worldwide. Building personalised marketing campaigns to increase retention and drive customer engagement. Performance and customer metrics are used in order to measure and develop program success.
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Global Account ManagerAir France-Klm Jan 2011 - Jan 2014Amsterdam Area, NetherlandsWorldwide responsibility of negotiation and expansion of designated global contracts of Air France - KLM - Delta's most strategic clients. Providing proactive consultation to enhance customer relationships and to drive market share growth, profitability and client satisfaction.
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Pricing ManagerKlm Royal Dutch Airlines Jan 2008 - Jan 2011Responsible for creating and implementing an overall KLM pricing strategy for several European markets in order to maximize sales revenues. Optimal pricing structures are determined by monitoring and evaluating the performance of routes in relation to budget, capacity developments and competition. -
Management TraineeshipAbn Amro Bank Sep 2006 - Dec 2007Amsterdam, North Holland, NetherlandsManagement Development Program of ABN AMRO Bank including personal training and fulfillment of several positions. Employment within the department Services Operations, the Netherlands. -
Graduate Finance & IctAbn Amro Bank Sep 2005 - Jun 2006Graduation project: designing an IT architecture that facilitates Closed Loop Decision-Making within ABN AMRO Bank, the Netherlands.
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Exchange TraineeAutomotive Corporation Malaysia Sep 2004 - Jan 2005Individual internship: increasing the productivity of mechanics at the service workshop at ACM headquarters. Priority sequencing rules and inventory management systems were implemented in order to provide better utilisation of mechanics and to improve their efficiency.
Gerben Sikkema Skills
Gerben Sikkema Education Details
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Technical University EindhovenIndustrial Engineering & Management Science -
Cambreur CollegeMathematics (Technical), Mathematics (Statistics And Probability), Physics, Chemistry, Economy
Frequently Asked Questions about Gerben Sikkema
What company does Gerben Sikkema work for?
Gerben Sikkema works for Finnair
What is Gerben Sikkema's role at the current company?
Gerben Sikkema's current role is Vice President Loyalty.
What is Gerben Sikkema's email address?
Gerben Sikkema's email address is ge****@****ail.com
What schools did Gerben Sikkema attend?
Gerben Sikkema attended Technical University Eindhoven, Cambreur College.
What are some of Gerben Sikkema's interests?
Gerben Sikkema has interest in Golf And Cycle Racing Recreation, Golf And Cycle Racingrecreation, Golf And Cycle Racing, Sports, Skiing And Scuba Diving, Recreation.
What skills is Gerben Sikkema known for?
Gerben Sikkema has skills like Pricing, Negotiation, Analysis, Airlines, Sales, Business Strategy, Pricing Strategy, Contract Negotiation, Customer Relations, Sales Management, Revenue Management, Strategic Partnerships.
Who are Gerben Sikkema's colleagues?
Gerben Sikkema's colleagues are Timo Kurkijärvi, Juha Pesu, Miikka Kuivalainen, Olli Iisalo, Marjut Huovila, Timo Nordström, Helena Sullivan.
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Gerben Sikkema
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Gerben Sikkema
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