Gerben Sikkema Email & Phone Number

Hilversum, Nh, Nl

Hilversum, Nh, Nl

Amsterdam Area

- Leading strategic initiatives at Air France KLM Group Strategy, focusing on Asset Monetization, M&A and airline consolidation- Delivered a dedicated legal entity for Air France and KLM’s joint loyalty program Flying Blue enabling to further foster growth prospects - Delivered strategic deal with Apollo Global Management leading to €1.5 billion equity financing, contributing to Air France KLM strategic objective in 2023

Amstelveen, North Holland, Netherlands

Leading AFKL Group development of commission based partnerships worldwide. Establishment of global partnership strategy, maximizing Air France- KLM’s (AFKL) profit. Guiding and motivating three partnership departments merging them into one team of 18FTE. Building strong relationships with C-level management of (strategic) partners and AFKL senior management

Amstelveen, North Holland, Netherlands

Established Flying Blue’s strategy to transfer into a Lifestyle Loyalty Program. Acquisition and negotiation of commercial deals with key partners. Delivered double digit growth of EBITDA in 2019. Participate in Flying Blue MT and coach 15 direct reports in Amstelveen, Paris and New York

Amsterdam Area, Netherlands

Headed business development and marketing of Flying Blue’s financial partnerships e.g. Co-Branded Credit Card & Miles Transfer. Acquired and upgraded strategic partnerships and achieved more than 30% annual revenue increase in three years. Participate in Flying Blue MT and coach 7 direct reports in Amstelveen and Paris

Amsterdam Area, Netherlands

Developing, executing and optimising financial customer loyalty programs, such as CoBranded Credit Cards, together with strategic partners worldwide. Building personalised marketing campaigns to increase retention and drive customer engagement. Performance and customer metrics are used in order to measure and develop program success.

Amsterdam Area, Netherlands

Worldwide responsibility of negotiation and expansion of designated global contracts of Air France - KLM - Delta's most strategic clients. Providing proactive consultation to enhance customer relationships and to drive market share growth, profitability and client satisfaction.

Responsible for creating and implementing an overall KLM pricing strategy for several European markets in order to maximize sales revenues. Optimal pricing structures are determined by monitoring and evaluating the performance of routes in relation to budget, capacity developments and competition.

Amsterdam, North Holland, Netherlands

Management Development Program of ABN AMRO Bank including personal training and fulfillment of several positions. Employment within the department Services Operations, the Netherlands.

Graduation project: designing an IT architecture that facilitates Closed Loop Decision-Making within ABN AMRO Bank, the Netherlands.

Individual internship: increasing the productivity of mechanics at the service workshop at ACM headquarters. Priority sequencing rules and inventory management systems were implemented in order to provide better utilisation of mechanics and to improve their efficiency.

Master Of Science (Ir.), Industrial Engineering & Management Science

Secondary Education (Vwo), Mathematics (Technical), Mathematics (Statistics And Probability), Physics, Chemistry, Economy