Gerben Zijlstra Email & Phone Number

Amsterdam, Nh, Nl

Voorburg, Zuid-Holland, Nederland

Badhoevedorp, Noord-Holland, Nederland

Badhoevedorp, Noord-Holland, Nederland

I support companies in their marketing and e-commerce strategy. This can be done by making a scan of the marketing & e-commerce activities and with this we determine the way forward. I can also take on the role of interim marketer.Assignments done:• At om | nieuwe energie, I helped rebrand the website(s) and created content to inform customers about updates and new features within their ‘My Environment’.• For Dutch Art Reproductions, I developed and implemented e-commerce and SEO strategies.• Marketing Manager at Bagbooking (start-up), responsible for leading the creative team, establishing partnerships, and setting up and managing campaigns on SEA, Social, and newsletter platforms.• Marketing Manager a.i. at gefelicTAART.nl and in addition supervised a project for a new website, backend and financial system;• Marketing Project Manager Suppliers at Plieger Group, collecting marketing budget from suppliers and then deploying it in the Plieger resource mix;• Give advice to a number of companies on marketing, website (analytics), and lead generation such as: Sense Lifecoaching.

Amsterdam, Noord-Holland, Nederland

At om | nieuwe energie, I contributed to the rebranding of the website(s) and developed content to inform customers about updates and new features in their My Environment portal.

Amsterdam, Noord-Holland, Nederland

Helping this start-up with marketing activities and forming partnerships.Bagbooking offers a very nice service namely: you can have your luggage (suitcases, ski sets, golf bags) delivered to your vacation destination (in the EU) and, of course, it will also be delivered back to your home.The advantages:- no dragging your luggage so you can enjoy it as soon as you pull the front door shut behind you.- no queuing at an airport when checking in- no waiting at baggage belts- no need for a bigger rental car for all your luggage

Amsterdam, Noord-Holland, Nederland

At Sound Business, I bring (online and offline) marketing/ e-commerce knowledge and experience. Sound Business is a marketing cooperation. This means: no overhead and direct contact with enthusiastic, independent marketing experts. The result: people-oriented growth with sustainable distinctive capacity.Together with Jasper van Bochove, Dick de Zwart and Michiel Kroes, we help you as an entrepreneur with your (strategic) marketing issues and challenges.

Haarlem, Noord-Holland, Nederland

• Marketing Manager a.i. and in addition supervised a project for a new website, backend and financial system;

Amsterdam, Noord-Holland, Nederland

Strategic internet agency for web design and development. • Setting up and realize marketing/ product plans• Increase conversion of leads on the website• Generate more visibility for Go2People Websites• Coordinate and realize all marketing activities• Help organization and entrepreneurs with their online success when there website is ready

'S-Gravenhage, Zuid-Holland, Nederland

• Responsible for Marketing & Sales and E-commerce.• Setting up and realized marketing/ product plans.• Manage and optimized on- and offline campaigns and sales channels e.g. SEO, SEA, affiliate marketing, display advertising, programmatic marketing, retargeting, print advertising, social media, PR, video and direct mailings. • Partnerships with e.g. HEMA, ANWB, Natuurmonumenten.• Continuous development of the website/app.• P&L and budget responsibility.• I directed 3 people, reported to the Marketing & Sales Director and member of the Marketing & Sales MT.

Badhoevedorp

Rotterdam Area, Netherlands

• Responsible for Marketing, product and E-commerce.• Setting up and realized marketing/ product plans.• Manage and optimized on- and offline campaigns and sales channels e.g. SEO, SEA, affiliate marketing, display advertising, programmatic marketing, retargeting, print advertising, offline brochures/ catalogues, online magazines, fairs/events, social media, PR, video and direct mailings. • Continuous development of the website.• P&L and budget responsibility.• I directed 7 people, reported to the general manager and member of MT.

Hoofddorp

• Responsible for developing and putting out the vision and strategy for the brand Startpagina. This results in campaigns with the goal to attract new visitors and reactivate old users, but also developing product innovations (Agile) and new commercial propositions, among other things.• P&L, budget and E-commerce responsibility.• Manage and optimized on- and offline campaigns and sales channels e.g. SEO, SEA, affiliate marketing, display advertising, programmatic marketing, retargeting, TV commercial, social media, PR, video and mobile.• Launched Startpagina App.• I directed 8 people.

Hoofddorp

• Responsible for developing the vision and strategy for the brand FOX and its 3 labels of group, private and singles trips. For example, this resulted in a repositioning, including renewing the house style. I was responsible for the Dutch and Belgium markets.• Responsible for E-commerce and continuous development of the website.• Manage and optimized on- and offline campaigns and sales channels e.g. SEO, SEA, affiliate marketing, display advertising, programmatic marketing, retargeting, print advertising, TV commercials, online magazines, fairs/events, social media and direct mailings.• Set up Joint Promotions with Amazing Oriental, Kumars and Conimex.• Publishing multiple inspiring Online Magazines (8.6 customer rating).• P&L and budget (€ 2,3 m) responsibility.• I directed 8 people, reported to the general manager and member of MT.

Alkmaar Area, Netherlands

• Responsible for Marketing & Sales and E-commerce for the European locations of four brands: Vacanceselect, Selectcamp, Camp2Relax and Charmequality. As result a yearly European revenue growth of 10%.• Manage and optimized on- and offline campaigns and sales channels e.g. SEO, SEA, affiliate marketing, display advertising, programmatic marketing, retargeting, print advertising, TV program and commercials, link building, fairs/events, social media and direct mailings.• Made go-to-market strategy and implemented new market like France.• Set up a Marketing Automation system (online and offline) with a success ratio of 2% and set-up a call & email management system to realize a more efficient customer service which saved 2 FTE.• P&L and budget (€ 2,7 m) responsibility.• I directed 8 direct reports (16 FTE in total), reported to the general manager and member of MT.

The Hague Area, Netherlands

• Responsible for setting up, extending and strengthening the brands Direct Wonen and Kamernet, which I mainly did online. In comparison to previous years, this has led to a growth of 3% in (paying) subscribers for Direct Wonen and of 8% in (free) subscribers for Kamernet.• Manage and optimized on- and offline campaigns and sales channels e.g. SEO, SEA, affiliate marketing, print advertising, link building and drew up market reports for PR objectives.• Set up a cooperation with companies such as Marktplaats, Jaap.nl and indirect with Funda to gain customers.

Amsterdam Area, Netherlands

• Joint responsibility for the introduction of digital television. Responsible for the (re)launch of HDTV and also for pushing back the churn rate.• Set up various campaigns, mainly offline, to increase and maintain the customers rate for digital television.• Been involved in the UPC Webcare project for the Video department.

Utrecht Area, Netherlands

• Responsible for formulating, developing and implementing the retention strategy. I also directed the Bol.com Customer Service department.• Realized a personalization of the newsletter, which led to a revenue growth of >2%.• Optimized the customer life cycle, customer value and customer satisfaction.• Set up various campaigns, mainly online, including the reactivation of customers (>9% conversion) and actions concerning making a subsequent order (>70% conversion).• Planning the work occupation of the Customer Service department to meet set targets.

The Hague Area, Netherlands

• Joint responsibility for setting up the B-2-B department and the necessary processes (including Marketing, Sales and Customer Service). Another task I was responsible for was attracting new customers.• Responsible for arranging the sales information system and attending to the corporate communication.• Analyzing and monitoring the corporate customers and formulating the corporate marketing planning (CRM) based on that.• Developing up-selling, cross-selling and deep-selling activities as well as pushing back T-Mobile’s corporate churn rate.