Andrea Gerber Email & Phone Number

Zurich, Switzerland

Zurich, Switzerland

Zurich, Switzerland

Passion project initiated due to a strong interest in eCommerce and Fashion.

Zurich, Zurich, Switzerland

Zurich, Switzerland

Project Manager for FIFA Digital Marketing. Responsible for streamlining workstreams and maintaining an overarching overview of campaigns leading up to the World Cup 2022.

Zürich Area, Switzerland

Key Account Manager for one of Webrepublic's top 10 strategic clients - Swagelok company - a US multinational B2B manufacturing client in the Oil & Energy, Chemicals, and Semiconductor industries. Ongoing guidance of their advertising activities into digital maturity. Multi-channel media planning across search, display, video, social media, and trade media advertising, with the Google Marketing Platform as a central tracking system. Successful planning, development, execution, and reporting of a diverse range of digital campaigns and ad hoc strategic projects. Defining suitable tactics to achieve business goals and proposal of innovative digital marketing strategies for lead generation. Responsible for client profitability and resource planning. Developed and implemented advertising campaigns in APAC. Led and onboarded a project team of 13 persons.

Zürich Area, Switzerland

Key account manager for International and Swiss clients in the B2C and B2C industries across various verticals - apparel, luxury goods, healthcare, manufacturing to name a few. Translated their marketing goals into digital campaigns. Coordination of digital specialists across programmatic display advertising, LinkedIn advertising, YouTube advertising, Search Engine Advertising. Coordination of multimedia assets for specific campaigns.

Zürich Area, Switzerland

Management of SEA, GDN, Shopping and YouTube campaigns in English and French on the Google Search and Display Network.

Remote

Temporary contract responsible for managing DoYouYoga's social media channels. 1. Content Curation, Planning, and Scheduling 2. Community Management 3. Growth Analysis and KPI Management

Berlin Area, Germany

Subsidiary of Tom Talent Holding AG, ZürichWith a team of 6 persons, we launched www.katzentisch.ch, a spin-off of Twisper Travel focusing on the restaurant industry, offering a last-minute booking platform for the best restaurants in Zürich. I was responsible for defining marketing strategies. Created and executed in-person, social media, and e-mail marketing strategies to enhance product exposure, including design of marketing collateral and development of partnerships with local stakeholders in Zürich. Responsible for user acquisition and social media outreach.

Berlin Area, Germany

Subsidiary of Tom Talent Holding AG, Zürich• SEM: Responsible for increasing Twisper’s visibility in SERPs through CPC campaigns (Search and Display Networks)• Content Marketing: Defined long-term editorial, SEO, and link building strategies to increase traffic o Achieved an article in a big local newspaper (Tribune de Genève) as a result of implementing a new strategy, which brought 1000 new app downloads and 14,000 unique visits to the Magazine in 1 day. o Quadrupled the number of page views and unique visitors in 4 months• Brand Identity: Creation of all marketing materials for outreach. • Business Development & Partner Management: Research on potential partnerships. Management of various affiliate partners and bloggers. • PR: Participated in various events on behalf of the company. • Event Management: Lead project manager for two Twisper events – Digital Travel Workshop and The West is Back.

Geneva Area, Switzerland

Event Management – Coordination of private sessions at the World Economic Forum Meetings – Lead Coordinator responsibilities for the Africa Summit 2012, and the East Asia Summit 2013.• Scheduling and timely execution of invitation process, participation tracking and follow-up, preparation of standardised programme and participants lists;• Advanced knowledge of Salesforce and MS Access event management database for data entry and analysis;• Budget and cost controlling of private sessions;• Regular communication with C-Suite industry partners and their engagement; • Ensure multi-stakeholder participation and cross-industry engagement of participants; • Briefing calls with partner company contacts regarding logistics;• Coordination of session summary and report publication; execution of meeting follow-ups. Community Management Support - Underpin and ensure smooth partner engagement in managing and strengthening relationships with 41 international companies in the Infrastructure & Urban Development Industries.• Contribution to growth of Industry Partners by +25% in 2011-2012, and +10% in 2012-2013;• Development and distribution of marketing materials, including meeting reports, flyers, presentations, and agendas for steering board calls. Responsible for webpage updates; • Management of partnership contracts and invoices.Team Coordination• Coordinate a sizeable and international team based in different time zones (Geneva, New York, and Beijing offices)• Direct reporting to senior directors;• Process Improvement: Proactively address areas of improvement and identify solutions to enhance the team’s efficiency. Implemented an Event Planning template, as well as Standard Operating Procedures for Contract Tracking & Management, and Industry Publications;• Training: Experienced mentor and role model to coordinators – interviewing and onboarding of new coordinators;• Sponsored to attend training courses: Project Management, Powerful Presentations.

Montreux

For multiple summers, I worked as an extra at the Montreux Jazz Festival. Either as at the bar or as a special events coordinator during the summer after graduating from Ecole Hoteliere de Lausanne.

Geneva Area, Switzerland

Led and coordinated the development of packaging Artworks for Global Initiatives and new product launches from Cincinatti. Built close working relationships with the various markets concerned, in order to ensure the smooth launch of products and initiatives. - Project Management- Responsible for the effectiveness of the Artwork process (Right the First Time, & On-time- Built close working relationships with various functions internally (marketing, legal, research & development) and externally (Suppliers, Studios, Plants)

Geneva Area, Switzerland

Hostess and registration for various events in Geneva, Switzerland, principally large conferences at Palexpo. - ITI- Paul Bocuse- Vitafood- Various inaugurations

Greater New York City Area

The exclusive caterer for Chef Daniel Boulud in New YorkUpscale and highly demanded by NY ClienteleUp to 6/7 events per day

Montreux

Hong Kong

As a pre-internship before being accepted to Ecole Hoteliere de Lausanne, I worked as a waitress at the fine dining restaurant The Derby at the Hong Kong Jockey Club. This was my first long-term professional experience.

Bachelor Of Science (B.Sc.) In Hospitality Management & Sme'S Hes Economist Diploma, Hospitality Management, Marketing Specialization, Honours

Activities and Societies: Student Ambassador, Fete Finale Committee, Golf, Montreux Jazz Festival

Ux Design

High School, International Baccalaureate, 36/45

High School