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Proven track record: * Project management for complex projects* Leading project teams of 10-15 persons* Multi-channel media planning * Operational SEA expertise* Completed a UX design course with Career Foundry (2021-2022)Interested in all fields of digital marketing and e-commerce, I am a discerning consumer with a natural eye for design and aesthetics and driven by quality service and unique experiences. I am committed to ongoing learning and self-development. Passion Projects: Music & Fashion & Sports I am a reliable and hardworking professional with a diverse range of experience ranging from corporate events with an international organisation in Geneva, to digital marketing with a travel tech start up in Berlin, to leading client project teams with an international agency in Zürich. For the past 5 years, I have honed my operational and technical expertise in paid search, video, display and social media advertising with a leading agency in Switzerland - Webrepublic. I have a proven track record for omni-channel campaign media planning and leading client project teams of up to 13 persons. Although I have worked with a diverse range of B2B and B2C clients (in English and French) across different verticals spanning the apparel, medical, luxury goods, and O&G industries, my main achievement has been guiding a US-based multinational company ($2billion revenue) into its digital marketing maturity; from advertising on a single channel and single market, to omni-channel, multi-market digital marketing campaigns. As the main point of contact and project lead role, I ensured the successful planning, development, execution, and reporting of a diverse range of digital campaigns and ad hoc strategic projects. More specifically, I was responsible for developing media proposals, defining suitable tactics to achieve business goals, defining KPIs, ensuring the proper measurement concepts with our Data Analytics team, and proposing innovative digital marketing strategies for lead generation. Coming from a multi-cultural background, and international upbringing, I am a natural team player with a positive attitude, customer-oriented mindset and a strong sense of responsibility. I embrace a curious and can-do approach and adapt well to fast-paced and changing environments. I am a driven and detail-oriented professional with strong language skills - Bilingual English and French, Cantonese, B1 German.
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Digital Marketing DirectorPeter NitzZurich, Switzerland -
Head Of MarketingYvy May 2024 - PresentZurich, Switzerland -
Digital Marketing Consultant & Brand AmbassadorYvy May 2023 - Apr 2024Zurich, SwitzerlandPassion project initiated due to a strong interest in eCommerce and Fashion. -
Head Of OperationsWebrepublic Aug 2023 - Apr 2024Zurich, Zurich, Switzerland -
Senior Digital Marketing Project ManagerWebrepublic Aug 2021 - Jul 2023Zurich, SwitzerlandProject Manager for FIFA Digital Marketing. Responsible for streamlining workstreams and maintaining an overarching overview of campaigns leading up to the World Cup 2022. -
Account Manager / Managing ConsultantWebrepublic Oct 2019 - Aug 2021Zürich Area, SwitzerlandKey Account Manager for one of Webrepublic's top 10 strategic clients - Swagelok company - a US multinational B2B manufacturing client in the Oil & Energy, Chemicals, and Semiconductor industries. Ongoing guidance of their advertising activities into digital maturity. Multi-channel media planning across search, display, video, social media, and trade media advertising, with the Google Marketing Platform as a central tracking system. Successful planning, development, execution, and reporting of a diverse range of digital campaigns and ad hoc strategic projects. Defining suitable tactics to achieve business goals and proposal of innovative digital marketing strategies for lead generation. Responsible for client profitability and resource planning. Developed and implemented advertising campaigns in APAC. Led and onboarded a project team of 13 persons. -
Senior Sea ConsultantWebrepublic Feb 2019 - Oct 2019Zürich Area, SwitzerlandKey account manager for International and Swiss clients in the B2C and B2C industries across various verticals - apparel, luxury goods, healthcare, manufacturing to name a few. Translated their marketing goals into digital campaigns. Coordination of digital specialists across programmatic display advertising, LinkedIn advertising, YouTube advertising, Search Engine Advertising. Coordination of multimedia assets for specific campaigns. -
Sea ConsultantWebrepublic Ag May 2016 - Feb 2019Zürich Area, SwitzerlandManagement of SEA, GDN, Shopping and YouTube campaigns in English and French on the Google Search and Display Network. -
Social Media Marketing ManagerDoyouyoga.Com Jan 2016 - Mar 2016RemoteTemporary contract responsible for managing DoYouYoga's social media channels. 1. Content Curation, Planning, and Scheduling 2. Community Management 3. Growth Analysis and KPI Management -
Senior Marketing ManagerTwisper Travel Gmbh Dec 2014 - Oct 2015Berlin Area, GermanySubsidiary of Tom Talent Holding AG, ZürichWith a team of 6 persons, we launched www.katzentisch.ch, a spin-off of Twisper Travel focusing on the restaurant industry, offering a last-minute booking platform for the best restaurants in Zürich. I was responsible for defining marketing strategies. Created and executed in-person, social media, and e-mail marketing strategies to enhance product exposure, including design of marketing collateral and development of partnerships with local stakeholders in Zürich. Responsible for user acquisition and social media outreach. -
Online Marketing & Community ManagerTwisper Travel Gmbh Oct 2013 - Oct 2015Berlin Area, GermanySubsidiary of Tom Talent Holding AG, Zürich• SEM: Responsible for increasing Twisper’s visibility in SERPs through CPC campaigns (Search and Display Networks)• Content Marketing: Defined long-term editorial, SEO, and link building strategies to increase traffic o Achieved an article in a big local newspaper (Tribune de Genève) as a result of implementing a new strategy, which brought 1000 new app downloads and 14,000 unique visits to the Magazine in 1 day. o Quadrupled the number of page views and unique visitors in 4 months• Brand Identity: Creation of all marketing materials for outreach. • Business Development & Partner Management: Research on potential partnerships. Management of various affiliate partners and bloggers. • PR: Participated in various events on behalf of the company. • Event Management: Lead project manager for two Twisper events – Digital Travel Workshop and The West is Back. -
Senior Team Coordinator, Infrastructure & Urban Development IndustriesWorld Economic Forum Dec 2010 - Aug 2013Geneva Area, SwitzerlandEvent Management – Coordination of private sessions at the World Economic Forum Meetings – Lead Coordinator responsibilities for the Africa Summit 2012, and the East Asia Summit 2013.• Scheduling and timely execution of invitation process, participation tracking and follow-up, preparation of standardised programme and participants lists;• Advanced knowledge of Salesforce and MS Access event management database for data entry and analysis;• Budget and cost controlling of private sessions;• Regular communication with C-Suite industry partners and their engagement; • Ensure multi-stakeholder participation and cross-industry engagement of participants; • Briefing calls with partner company contacts regarding logistics;• Coordination of session summary and report publication; execution of meeting follow-ups. Community Management Support - Underpin and ensure smooth partner engagement in managing and strengthening relationships with 41 international companies in the Infrastructure & Urban Development Industries.• Contribution to growth of Industry Partners by +25% in 2011-2012, and +10% in 2012-2013;• Development and distribution of marketing materials, including meeting reports, flyers, presentations, and agendas for steering board calls. Responsible for webpage updates; • Management of partnership contracts and invoices.Team Coordination• Coordinate a sizeable and international team based in different time zones (Geneva, New York, and Beijing offices)• Direct reporting to senior directors;• Process Improvement: Proactively address areas of improvement and identify solutions to enhance the team’s efficiency. Implemented an Event Planning template, as well as Standard Operating Procedures for Contract Tracking & Management, and Industry Publications;• Training: Experienced mentor and role model to coordinators – interviewing and onboarding of new coordinators;• Sponsored to attend training courses: Project Management, Powerful Presentations. -
Special Events CoordinatorMontreux Jazz Festival Jun 2006 - Jul 2011MontreuxFor multiple summers, I worked as an extra at the Montreux Jazz Festival. Either as at the bar or as a special events coordinator during the summer after graduating from Ecole Hoteliere de Lausanne. -
Artwork Planner, Beauty & GroomingProcter & Gamble Aug 2010 - Dec 2010Geneva Area, SwitzerlandLed and coordinated the development of packaging Artworks for Global Initiatives and new product launches from Cincinatti. Built close working relationships with the various markets concerned, in order to ensure the smooth launch of products and initiatives. - Project Management- Responsible for the effectiveness of the Artwork process (Right the First Time, & On-time- Built close working relationships with various functions internally (marketing, legal, research & development) and externally (Suppliers, Studios, Plants) -
HostessKtnm Concepts Sàrl 2008 - 2010Geneva Area, SwitzerlandHostess and registration for various events in Geneva, Switzerland, principally large conferences at Palexpo. - ITI- Paul Bocuse- Vitafood- Various inaugurations -
Human Resources Coordinator | Ehl InternshipThe Dinex Group - Chef Daniel Boulud Jan 2009 - Jul 2009Greater New York City AreaThe exclusive caterer for Chef Daniel Boulud in New YorkUpscale and highly demanded by NY ClienteleUp to 6/7 events per day -
Ehl InternshipFairmont Le Montreux Palace Jun 2006 - Dec 2006Montreux -
Ehl InternshipThe Hong Kong Jockey Club Jul 2005 - Dec 2005Hong KongAs a pre-internship before being accepted to Ecole Hoteliere de Lausanne, I worked as a waitress at the fine dining restaurant The Derby at the Hong Kong Jockey Club. This was my first long-term professional experience.
Andrea Gerber Skills
Andrea Gerber Education Details
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Honours -
Ux Design -
Sha Tin College, Hong KongHigh School
Frequently Asked Questions about Andrea Gerber
What company does Andrea Gerber work for?
Andrea Gerber works for Peter Nitz
What is Andrea Gerber's role at the current company?
Andrea Gerber's current role is Digital Marketing Director.
What is Andrea Gerber's email address?
Andrea Gerber's email address is andrea.gerber@ehl.ch
What is Andrea Gerber's direct phone number?
Andrea Gerber's direct phone number is +412178*****
What schools did Andrea Gerber attend?
Andrea Gerber attended Ecole Hôtelière De Lausanne, Careerfoundry, The International School Of Penang (Uplands), Sha Tin College, Hong Kong.
What are some of Andrea Gerber's interests?
Andrea Gerber has interest in Travel And Discovering New Cultures, Soul, Especially Through Food, Nutrition, Diy Projects, Environment, Education, Dance, Body, Yoga.
What skills is Andrea Gerber known for?
Andrea Gerber has skills like Event Management, Marketing, Hospitality Management, Management, Hospitality, Project Management, Online Marketing, Marketing Strategy, Social Networking, French, Marketing Communications, Hotels.
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Andrea Gerber
Sustainability | Nachhaltigkeit; Sichere Lebensmittel & Lebenswerte Umwelt; Gemeinsam Mit Menschen; Eine Zukunft Für Unsere Kinder; Engagiert Für Hilcona AgGrabs -
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