- Define and implement worldwide sales growth strategy

• Coordinated global sales (80 mill. €), motivated and coached team (38, 9 direct) and dealers• Restructured organization and optimized internal processes; Created task force and launched project to implement sales ERP module and project tracking tool; Introduced the product management function and assigned employees for it • Reviewed and negotiated agent contracts, as well as frame agreements with large key accounts• Hold effective negotiations with key accounts from Germany… Show more • Coordinated global sales (80 mill. €), motivated and coached team (38, 9 direct) and dealers• Restructured organization and optimized internal processes; Created task force and launched project to implement sales ERP module and project tracking tool; Introduced the product management function and assigned employees for it • Reviewed and negotiated agent contracts, as well as frame agreements with large key accounts• Hold effective negotiations with key accounts from Germany, Netherlands, Spain, Portugal, Russia, Korea Show less

• Responsible to start-up and grow worldwide new business unit: Definition of product-, sales- and marketing strategy; Extensive marketing research; Development of business plan; Put in place initial organization• Set up adequate sales channel with own affiliates and dealers worldwide • Achieved referential sales with local and international customers and put in place the adequate sales channel strategy with own affiliates and dealers worldwide.

• Managed the sales, rental, service and parts operations (revenue at peak of 120 mill. €´s)Achieved market share growth (from 7,5% to 15,8%) while obtaining important economic profits Restructured organization and optimized internal and external processes• Set annual strategy and goals and commit team (45 employees; 92 at peak) and dealers (10)to achieve theseCreated bonus system to encourage dealers to work on key value drivers• Ensured adequate coverage of territory… Show more • Managed the sales, rental, service and parts operations (revenue at peak of 120 mill. €´s)Achieved market share growth (from 7,5% to 15,8%) while obtaining important economic profits Restructured organization and optimized internal and external processes• Set annual strategy and goals and commit team (45 employees; 92 at peak) and dealers (10)to achieve theseCreated bonus system to encourage dealers to work on key value drivers• Ensured adequate coverage of territory in terms of sales and product supportMade several changes to territory coverage cancelling contracts and signing up new ones• Handled key account at management level. Sold to one key account machines for over 10 million €´s Show less

•Analyzed market and competitors’ strategies •Developed marketing strategies to drive revenue, product usability, product trials and product awareness•Led and set product strategy including product positioning, product requirements, pricing policy, new product development, revenue projections, and product performance metrics.•Successfully launched new product•Supported Sales & Marketing with product documentation, training, exhibitions•Optimized asset turnover by… Show more •Analyzed market and competitors’ strategies •Developed marketing strategies to drive revenue, product usability, product trials and product awareness•Led and set product strategy including product positioning, product requirements, pricing policy, new product development, revenue projections, and product performance metrics.•Successfully launched new product•Supported Sales & Marketing with product documentation, training, exhibitions•Optimized asset turnover by collaborating in demand planning Show less

•Investigated earth-moving machinery industry worldwide and regional regulations and standards, creating database/guidelines used for product design•Negotiated company's position in national (US) and international standard development organizations (SDO), enforcing reduction of trade barriers•Collaborated defining division's strategic plan for participation in foreign SDO's

•Completed two feasibility studies to redesign products; determined project scope, cost and timeline •Led three multifunctional product development teams during product design phase•Streamlined concept development of next generation product line, defining five-year product portfolio

•Ensured proper regional market coverage through dealership network to increase market share and profitability•Aligned dealers' product support operation with company's strategic business goals, establishing mutually agreeable work plans, and monitored progress •Analyzed and improved dealers' parts and service operations, improving product support contribution margin at Chilean- and Argentine dealership •Provided technical support. Organized and conducted local and regional training

•Monitored market and optimized dealership network for proper market coverage•Performed market- and feasibility studies to select adequate dealers. Established two dealership agreements.•Tailored and executed annual work plan with dealers, contributing in growth of whole-goods market share in Central America and Mexico•Evaluated dealers' parts and service operations and advised management in operational control•Organized and supplied technical training •Gave technical… Show more •Monitored market and optimized dealership network for proper market coverage•Performed market- and feasibility studies to select adequate dealers. Established two dealership agreements.•Tailored and executed annual work plan with dealers, contributing in growth of whole-goods market share in Central America and Mexico•Evaluated dealers' parts and service operations and advised management in operational control•Organized and supplied technical training •Gave technical support to dealers Show less

•Assisted management in aftersales marketing & sales. Designed and managed marketing campaign, raising parts & service revenue in 1995 by US$423k (+52%) + improving product support reputation•Assisted management in parts inventory control, increasing operating return on assets by 37% in 16 months•Co-operated in re-organization of service department and its operational processes improving contribution margin from 12% to 25%•Provided technical support and training