Gerel Lkhamdash Email & Phone Number

Sydney, New South Wales, Australia

As a key player in the media landscape, oOh!media is recognised as the leading Out of Home advertising company across Australia and New Zealand, with an expansive network of over 37,000 asset locations.In my role, I lead strategic initiatives aimed at accelerating growth and enhancing the influence of the Out of Home (OOH) sector, spearheading efforts to drive expansion and amplify impact within the industry.- Conducting comprehensive market research to analyse industry trends and consumer behaviour across various categories and seasons, enabling the identification of proactive growth opportunities.- Collecting market and customer insights to understand current and emerging consumer trends and analyses data related to consumer and competitor behaviours, all aimed at achieving KPIs.- Providing timely and relevant insights to the Leadership team by regularly conducting research on industry reports, market data, customer surveys, and competitor analysis.- Leading initiatives such as generating newsletters filled with valuable insights across various categories. These creative newsletters not only serve as platforms for understanding consumer trends but also offer strategic guidance to clients, enabling them to formulate effective marketing plans based on the latest insights.- Creating compelling collateral and content tailored for different seasons and events.- Leveraging existing data sets and diverse data sources to develop bespoke and strategic data-backed solutions applicable to both reactive and proactive responses.- Leading and driving initiatives focused on demonstrating the contribution of OOH to different business objectives, thereby fostering sector growth, and framing greater proactive opportunities for clients.- Developing complimentary and competitive insights on how OOH works with other media channels to optimise campaign effectiveness and audience reach.

Ulaanbaatar, Mongolia

MobiCom Corporation LLC is a leading information technology and communications service provider in Mongolia with services across different areas.Within this role, I led strategic planning and collaboration with Executives to drive organisational growth, including formulating marketing strategies, implementing automated dashboards for performance tracking, and optimising processes for enhanced efficiency.- Gathered market and customer insights, and analysed consumer and competitor patterns and behaviours on a regular basis to tailor marketing plans to achieve KPIs.- Conducted comprehensive industry analyses to assess growth potential, evaluate competitors, explore market share opportunities, and review company fundamentals and financial statements.- Collaborated with the Executive team in formulating organisational strategic and marketing plans, incorporating various initiatives aimed at fostering growth. This involved tracking business performance, analysing financial reports, interpreting current and predicting future customer patterns and trends, and strategising and developing the marketing plan accordingly to facilitate decision-making.- Formulated comprehensive marketing plans to actualize the organization's strategy and mission, ensuring seamless alignment of departmental goals, processes, and resource allocation with the company's overarching strategic objectives.- Worked closely alongside the Executive team to streamline processes and operations, providing valuable recommendations, and implementing enhancements to the reporting system for greater efficiency.- Developed and implemented automated dashboards to visually present key performance metrics, offering comprehensive insights into the internal operations of each department. This initiative not only facilitated growth but also resulted in a 13% increase in growth and enhanced outcomes.

Ulaanbaatar, Mongolia

Mobicom Corporation LLC is a leading information technology and communications service provider in Mongolia with services across different areas. In this capacity, I spearheaded the growth, expansion, and enhancement of several key products and services within the organisation, ensuring their improvement and fostering market growth.- Developed and implemented new service conditions, product mixes, and marketing strategies for several key products and services within the business. These included Mobile Post-paid service, Home Broadband internet, International Roaming service, and VoIP service for corporate clients.- Oversaw the growth, service enhancement, and execution of the marketing plan for the mentioned products and services, encompassing the management of all aspects of marketing, including product mix, pricing, advertising, sales promotion, and distribution channels.- Managed the entire product and marketing promotion lifecycle for the mentioned products and services, from conducting financial feasibility analyses to guiding product development, and concluding with post-launch analysis and reporting.- Strategised and executed the marketing plan for a new streaming service project, resulting in the project being honoured with the Best Project of the Year 2018 award.- Led network expansion efforts into both urban and rural areas for Home Broadband internet service to attract a broader customer base while addressing core service issues to enhance user retention. These initiatives resulted in a significant profit increase of over 30%.

Ulaanbaatar, Mongolia

One World LLC is a leading educational centre in Mongolia providing with Work & Travel USA, Internship & Training USA, and Study USA programs. In this role, I developed comprehensive marketing plans, orchestrated company events, and executed promotional initiatives and advertising campaigns to effectively reach our target audience.- Conducted in-depth analyses of the industry landscape to gauge growth potential, assess competitors, and pinpoint market share opportunities, guiding the development of customised marketing strategies.- Created strategic marketing plans in alignment with the organisation's overarching strategy and mission, with a focus on achieving KPIs.- Crafted compelling marketing materials across various platforms including posters, social media posts, videos, and written content to effectively engage and resonate with the target audience.- Effectively managed budget allocations for promotional initiatives and advertising campaigns to maximise resource utilisation and achieve optimal results.- Spearheaded the planning, development, and execution of company events, fostering engagement, bolstering brand presence, and simultaneously cultivated and nurtured relationships with vendors and external stakeholders to ensureseamless collaboration in organising and executing promotional events.

Master'S Degree, Business Administration And Management, General

- Graduated with 6.13 GPA (out of 7) - Merit Award for Highest Achiever in units: Managing Data, Learning to be a Leader, Managerial.

Bachelor'S Degree, Marketing/Marketing Management, General

Activities and Societies: Vice President of Marketing Club (University of Finance and Economics, 2011 - 2013); Member of Student Union.