Geren Lockhart

Geren Lockhart Email and Phone Number

Founder and Author @ The Art Brat
New York, NY, US
Geren Lockhart's Location
New York, New York, United States, United States
About Geren Lockhart

I grew up in two of the most innovative places in the world - the Silicon Valley in Northern California & SoHo in New York City where I was able to witness the intersection of art & technology, these early years have informed my personal & professional life.My professional journey can be divided into three distinct chapters. During the first chapter, I worked in marketing & advertising for well-known international brands such as Nike, Coca-Cola, American Express, Adidas, Apple, Levi's, Mercedes, Nordstrom & Volkswagen. My roles have varied from producer & account executive to agent, costume designer & Creative Director.The second chapter of my journey began at the age of 30 when I founded Geren Ford, a successful women's contemporary fashion brand. As the CEO and Creative Director, I helped lead the company to creative recognition, profitability & a global retail presence. Combining the experiences from both chapters led me to the third & current chapter of my professional journey.With my current chapter, I focus on building brands that encourage positive change through everyday choices. Most recently by incubating CANAVA, a platform for the conscious consumer that combines content & product to help create a world where we can live well, be well & do good simultaneously. Alongside this, I work as a senior executive and creative consultant for established brands such as J.Crew, West Elm, Bonobos, Kjaer Weis, 20th Century Fox & others.My ultimate goal is to live an authentic & adventurous life with a global perspective, filled with curiosity, creativity & a deep passion for discovering new cultures.✷ Throughout my career, I have had the privilege of collaborating and partnering with hundreds of innovative & best-in-class brands worldwide.✷ I have designed & produced more than 70 apparel & accessory collections.✷ I have worked as a key costume designer on over 150 commercials & have played roles as a producer, agent, or exec-producer on over 100 more.✷ Collaboration is one of my top priorities & I have been fortunate enough to work with many talented directors, photographers, artists, executives, designers, actors, athletes & personalities worldwide.✷ I have recruited & managed hundreds of team members across various disciplines.✸ My designs have been worn by notable celebrities, styled by top fashion & costume experts & garnered a long list of film & TV placements - all earned, none paid.✷ I have worked in 36 countries across six continents & 20 states in the US.✷ My work has garnered hundreds of earned media placements.

Geren Lockhart's Current Company Details
The Art Brat

The Art Brat

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Founder and Author
New York, NY, US
Geren Lockhart Work Experience Details
  • The Art Brat
    Founder And Author
    The Art Brat
    New York, Ny, Us
  • Canava
    Ceo & Co-Founder
    Canava 2019 - Present
    Los Angeles , Ca, Us
    At CANAVA, we are revolutionizing the lifestyle industry by creating a closed-loop accessible luxury brand that prioritizes environmental and social impact. We firmly believe that brands can and should do better to tackle the challenges facing humanity and the planet. We are leading the charge by developing an innovative business model that enables all stakeholders - you, the planet, and the community - to thrive while you live your best life.
  • The Wie Suite
    Member
    The Wie Suite 2021 - Present
    New York, Us
  • Micoli
    Executive Consultant
    Micoli 2013 - Present
    Los Angeles, Us
    www.gerenlockhart.com
  • Bonobos
    Executive Consultant - Partnership
    Bonobos Jan 2023 - Apr 2023
    New York, Ny, Us
  • Stylus Innovation + Advisory
    2022 Changemaker Cohort
    Stylus Innovation + Advisory 2022 - 2023
    London, Gb
  • Good Pharma
    Executive Consultant - Creative Director Brand Marketing
    Good Pharma 2021 - 2022
    San Anselmo, California, Us
  • Chief
    Founding Member
    Chief 2020 - 2022
    New York, Ny, Us
  • J.Crew
    Executive Vice President, Emerging Brands
    J.Crew 2017 - 2019
    New York, New York, Us
    As the leader of the Emerging Brands group I concepted and implemented an unparalleled innovation team within the J.Crew group of brands to service our topline brand expansion while additionally serving our global retail partners with brand incubation. In this role, I partnered with all existing departments and teams globally across the entire group of brands, including J.Crew & Madewell. Central to my role was to identify market opportunities and then to conceive, incubate, and bring to market new brands across many product & service categories. Creating and realizing the entire brand including strategy, concept, design, development, product production, and to market strategy, brand strategy, all marketing and advertising for new owned brands, and partnerships focused on fashion, beauty, and home. I was responsible for identifying talent needs, recruiting, hiring, and managing multiple internal and external teams across brand strategy, product development, marketing, and distribution. I also built and managed departmental budgets and infrastructure needs associated with our many projects in conjunction with our C-suite. Beyond building new brands for the J.Crew group and our global strategic and retail partners, I was responsible for restructuring all branded product collaborations, third-party brand purchasing, and the concept and expansion of the "Brands We Love" marketplaces for both J.Crew and Madewell.BRANDS DEVELOPEDNEVEREVEN - DTC & Wholesale women's cross-category brand. J.Crew Home - Home brand extension for J.Crew Compono - DTC & Wholesale contemporary home brandMercantile - Re-branded Vertical J.Crew Factory & Wholesale brand.
  • Nevereven (J.Crew)
    Executive Creative Director
    Nevereven (J.Crew) 2017 - 2019
    NEVEREVEN is a new vertical brand for J.Crew NEVEREVEN was concepted, built, and launched within the emerging brand's group that I helmed. I Identified our market opportunity for a new world vertical brand focused on the intersection of function and narrative products offering a modern accessible luxury. Fashion at a price that isn't "fast fashion". I created the brand's concept, resourced and built our decentralized brand team, built our product roadmap, creative directed and designed all product categories, developed our to market strategy, concepted and creative directed all brand content, and launched the omnichannel brand in 13 months from first meeting. I was responsible for all product, branding, marketing, distribution strategy, sales and launch in partnership with stakeholders throughout all disciplines within J.Crew's global team and with a multitude of external partners.
  • West Elm
    Executive Consultant Creative Director Brand Marketing
    West Elm 2015 - 2017
  • Gjelina Group
    Strategic Brand Consultant
    Gjelina Group 2016 - 2016
    Venice, Ca, Us
  • Kjaer Weis
    Executive Consultant Brand Marketing
    Kjaer Weis 2014 - 2016
    Us
  • Twentieth Century Fox
    Executive Consultant Franchise Feature Films Division
    Twentieth Century Fox 2014 - 2015
    New York, Ny, Us
  • Creative Artists Agency
    Client
    Creative Artists Agency 2009 - 2013
    Los Angeles, Ca, Us
  • Geren Ford
    Ceo And Founder
    Geren Ford 2002 - 2012
    Los Angeles, Us
    Founded and scaled the profitable better contemporary brand Geren Ford. Globally distributed 90MM+ at retail across brand verticals. www.gerenford.com Created, designed, and managed all product development, product production and marketing for the brand. Oversaw and managed all infrastructure, partnerships and distribution of product and content for five to ten collections annually. Strategized and managed all aspects of internal and external brand structure, staff and partnerships.•Partial Retailer List / Barneys New York, Bergdorf Goodman, Bloomingdales, Harvey Nichols, Henri Bendel, Intermix, Neiman Marcus, Nordstrom, Saks Fifth Avenue, Scoop, Target, Vakko•Speaking Engagements / Harvard Business School, CFDA/Joor Panel, Lucky FABB Conference, Fashionista Conference •Sub-Brands / QVC, Urban Outfitters•Impact / co-curated yoxi.tv’s fashion related charitable challenge & acted as celebrity judge with Angela Lindvall and Rogan Gregory•Brand Partnerships / Gilt, Soho House, Tumi, Volvo, Wharton•Brand Ambassador / Fresh, Keihl’s, Samsung, Sole Society, V&M •Brand Development / HAWKS by Geren Ford, GF by Geren Ford, Currer Bell
  • Wme (William Morris Endeavor)
    Client
    Wme (William Morris Endeavor) 2006 - 2009
    Beverly Hills, Ca, Us
  • The Magnet Agency
    Costume Designer And Fashion Stylist
    The Magnet Agency 2003 - 2007
    London, Uk, Us
    American Eagle, American Express, Apple, Coca-Cola, HP, LG, Nike, Nissan, Nordstrom, Mercedes, Sony Play Station, Target, Vanity Fair, Volkswagen
  • Partizan
    Directors Agent
    Partizan 2000 - 2003
    Paris, Ile-De-France, Fr
    Absolut, Adidas, Apple, Axe, Coca-Cola, Heinekin, Lee, Levi’s, Mercedes, Nike, Nissan, Toyota, Victoria’s Secret, Volkswagen http://www.partizan.com/
  • Tbwa Chiat Day
    Art Buyer / Broadcast Production
    Tbwa Chiat Day 1996 - 2000
    Nyc , La, Us
    Domestic and international print and broadcast production.Superbowl spots. Cannes Lions and One Show winners.Apple, Infiniti, Levi’s, Nissan, Sony PlayStation, Taco Bell
  • B.D. Fox & Friends
    Account Executive
    B.D. Fox & Friends 1994 - 1996
    Entertainment advertising agency servicing major TV Networks, Film Studios, Music Labels and more. Clients include Disney, Sony Pictures, Warner Brothers, Universal Studios, Universal Music, Sony Music.
  • Merisel
    Art Buyer, Photo Shoot Producer
    Merisel 1992 - 1994
    Us
    Produced photo shoots for the in-house advertising agency for one of the big three in computer distribution prior to consumer facing distribution of technology products. Clients include Apple, IBM, Microsoft, and hundreds more.

Geren Lockhart Skills

Styling Trend Analysis Merchandising Public Speaking Brand Ambassador Fashion Business Consultant Fashion Design Consultant Branding Consultant Creative Direction Fashion Design Photography Trend Wardrobe Illustrator Brand Development Denim Sewing Fashion Shows Photoshop Fashion Illustration Adobe Creative Suite Illustration Art Direction Social Media Trend Forecasting Draping Swimwear Pattern Handbags Technical Design Fashion Buying Dresses Webpdm Fitting Knitwear Outerwear Fashion Writing Mood Boards Sportswear Sweaters Wovens Fit Tops Tech Packs Private Label Photo Shoots Fabric Development Wash Development Shoes Cut And Sew

Geren Lockhart Education Details

  • Parsons School Of Design - The New School
    Parsons School Of Design - The New School
    Fashion/Apparel Design
  • University Of The Arts London
    University Of The Arts London
    Photography
  • Ucla
    Ucla
    Cinematography And Film/Video Production

Frequently Asked Questions about Geren Lockhart

What company does Geren Lockhart work for?

Geren Lockhart works for The Art Brat

What is Geren Lockhart's role at the current company?

Geren Lockhart's current role is Founder and Author.

What is Geren Lockhart's email address?

Geren Lockhart's email address is ge****@****ord.com

What is Geren Lockhart's direct phone number?

Geren Lockhart's direct phone number is +132349*****

What schools did Geren Lockhart attend?

Geren Lockhart attended Parsons School Of Design - The New School, University Of The Arts London, Ucla.

What are some of Geren Lockhart's interests?

Geren Lockhart has interest in Economic Empowerment, Education, Environment, Poverty Alleviation, Science And Technology, Human Rights, Arts And Culture, Health.

What skills is Geren Lockhart known for?

Geren Lockhart has skills like Styling, Trend Analysis, Merchandising, Public Speaking, Brand Ambassador, Fashion Business Consultant, Fashion Design Consultant, Branding Consultant, Creative Direction, Fashion Design, Photography, Trend.

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