Gergana Borisova Email & Phone Number

London, Gb

• Leading the planning and execution of in-app and web campaign sprints for LiveScore across Europe, utilising a range of banner ad placements such as MPU, Pop-up, and Display.• Build strong relationships with the broader digital marketing team to ensure consistent messaging and design across push notifications, email, in-app, and web channels, enhancing user engagement and brand experience. • Conducting daily reporting on campaign metrics (e.g. Impressions, CTR, Registrations, and Revenue) in order to make well-informed decisions for both immediate actions and long-term strategies, ensuring a smooth and cohesive customer journey at all touchpoints. • Self-initiated a campaign tracker project with the goal of reducing campaign creation time by 20%, motivated by a commitment to continually improve CRM operational processes.

! Part-time period from January to June 2023, due to finalising my marketing bachelors degree in University of Southampton.• Strategically planned and executed B2C and B2B email campaigns to boost lead generation in UKI and International markets, prioritising captivating content, consistent branding and accurate data to target the right audience.• Proactively ensured the accuracy of email communications by conducting thorough Quality Assurance (QA) checks on links, images, and copy, resulting in error-free and polished content.• Utilised Pardot and MailChimp to build persona-specific email campaigns while strengthening my HTML coding skills.

Bournemouth, England, United Kingdom

• Collaborating closely with the content management team to increase brand reach and engagement across popular digital marketing channels among students by regularly creating social media content and reporting on competitors’ activity.• Planning, executing and monitoring performance of email campaigns specific to various marketing personas using software like Pardot and MailChimp. • Managing the A/B Testing and optimisation of email campaigns to support the delivery of a 100% increase in conversion rates before the end of Q1 2023. • Analysing and improving SEO performance of e-commerce campaigns in Google Merchant Centre using Google Shopping and Google Ads tools to maximise ROI.

Bournemouth, England, United Kingdom

• Enhanced my creative skills by developing Brand Guidelines and a variety of branded templates for emails, presentations, and other graphic marketing collateral for internal and external use to maintain the consistency of the brand.• Compiled weekly competitors report across all social media channels to monitor trending digital activity in the market and reflect it in the company’s content plan to capture momentum.• Led the development of physical and digital marketing materials for the ‘Kortext Freshers Fair’ event campaign which supported the delivery of 50 fairs all around the UK.

Southampton, England, United Kingdom

• Increased the café's social media engagement rates by 10% (@thenestcoffeehouse) through Instagram content improvement suggestions. • Demonstrated expert multitasking skills by managing the barista side of operations while dealing with customer and supplier inquiries. • Implemented a flexible onboarding and training strategy for all new baristas and mentored them to become coffee-making specialists in a very high order volume environment in the first 4-8 weeks.

Southampton, England, United Kingdom

• Providing support for first-year students going further into their academic journey, organising ice-breaker activities and creating weekly presentations on a chosen topic related to university life. • Quickly adapted to the hybrid online learning environment by utilising engagement opportunities across online platforms. • Demonstrated exceptional organisational skills by collaborating with subject matter experts on presentation topics which decreased preparation time by 33%. • Co-operated with other peer leaders to brainstorm best practices and creative ideas for group activities to keep high levels of student attendance and engagement throughout the semester.

Sofia, Sofia City Province, Bulgaria

• Demonstrated strong face-to-face and telephone communicative skills by talking with customers. • Facilitated customers with their choice, achieving an average of 50 sales a day. • Gained teamwork experience by achieving monthly targets and coaching new employees for the same position. • Applied problem-solving skills by respecting the policies of the company and aligning them to customer needs and concerns. • Helped in organising the layout of the ‘product of the month’ front shelves while suggesting improvements and showing creativity.

Sofia City, Bulgaria

• Working in a professional environment with professors from different universities which helped me develop my professional communication. • Learned how to summarise information and deliver it to future students in an appealing way to keep their interest in the university. • Built motivation and enthusiasm to continue my studies abroad and explore new opportunities for development.

Bachelor Of Science - Bsc, Marketing With A Placement Year, First Class Degree Honours

• Learning key customer behavior concepts and their alignment with branding strategy to deliver KPIs successfully in the ‘Consumer.

High School Diploma, Business And Economics, Excellent 5.60

Activities and Societies: Participated as a marketing manager in a training company. Class representative.Developed a strong knowledge.