Gergana Bratanova

Gergana Bratanova Email and Phone Number

Communications | Events | Digital Marketing @ Smarkethink
sofia, sofia-capital, bulgaria
Gergana Bratanova's Location
Bulgaria, Bulgaria
Gergana Bratanova's Contact Details

Gergana Bratanova work email

Gergana Bratanova personal email

n/a
About Gergana Bratanova

Marketing and Communications Proffesional with 10+ years of international marketing and business experience in the IT, Pharma and FMCG industries. Strong professional expertise in marketing planning and budgeting, integrated campaign management, digital marketing, brand management, event management, and agency management. Advanced skills in the area of segment marketing - B2B and B2C marketing.Enthusiastic, open-minded, and empathetic personality with proven track record of overachievingresults in dynamic and challenging environments. Powerful cross team collaborator with strongcompetence to motivate other team members, implementing out of the box thinking, positiveapproach, and can-do attitude, driving for results.Passionate about innovations, multi-sensual marketing, Scandinavian design and fashion.

Gergana Bratanova's Current Company Details
Smarkethink

Smarkethink

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Communications | Events | Digital Marketing
sofia, sofia-capital, bulgaria
Website:
smarkethink.com
Employees:
8
Gergana Bratanova Work Experience Details
  • Smarkethink
    Key Account Manager
    Smarkethink Aug 2018 - Present
    Bulgaria
  • Freelancer
    Marketing Communications Advisor
    Freelancer Sep 2017 - Present
    Varna, Bulgaria
  • Microsoft Bulgaria
    Marketing Communications Manager
    Microsoft Bulgaria Jul 2011 - Aug 2017
    Sofia
    - Marketing communications: Driving local marketing communications aligned with the corporate brand strategy and voice; localizing and implementing the global communication strategy and initiatives into relevant market approach.- Marketing planning process: Development, set up and implementation of company marketing plan; driving marketing budgeting process.- Integrated campaign management: Development, planning and execution of product campaigns; implementation of ATL/BTL activities. - Event management: Driving all phases of an event's lifecycle including planning, execution, evaluation- Digital marketing: development and implementation of local digital strategy aligned with Microsoft global strategy and guidelines; development and execution of digital marketing initiatives; local home page management; social networks integration.- Agency management
  • Microsoft Bulgaria
    Event Manager
    Microsoft Bulgaria May 2008 - Jun 2011
    Sofia
    - Event concept development, event planning and preparation, budget allocation, event execution- Events calendar - planning, synchronization and implementation- Communication strategy implementation- Management of the brands and their strength on Bulgarian market - Digital marketing development and enforcement- Strong collaboration with agencies and partners
  • Medica Ad
    Product Manager
    Medica Ad Jul 2007 - May 2008
    - Management of the medical devices portfolio- Product launches - market research, product development (packaging, brand, etc.), launch preparation and execution, communication channels mix development- Product campaigns - planning, preparation, implementation and controlling- Market researches
  • Dr. Oetker
    Brand Manager
    Dr. Oetker Nov 2004 - Jul 2007
    - Management and development of Dr. Oetker brand on Bulgarian market- Development of marketing mix strategy and marketing budget- Development and implementation of communication mix strategy- Product management of the whole company portfolio- Product launches and campaigns - planning, preparation and execution- Agency management- Market researches

Gergana Bratanova Skills

Product Marketing Marketing Communications Digital Marketing Product Management Marketing Management Market Research Marketing Strategy Management Team Management Marketing Market Planning Strategic Communications Digital Strategy Product Launch Event Management Public Relations Sales Management Corporate Communications Integrated Marketing Team Leadership

Gergana Bratanova Education Details

Frequently Asked Questions about Gergana Bratanova

What company does Gergana Bratanova work for?

Gergana Bratanova works for Smarkethink

What is Gergana Bratanova's role at the current company?

Gergana Bratanova's current role is Communications | Events | Digital Marketing.

What is Gergana Bratanova's email address?

Gergana Bratanova's email address is gb****@****ink.com

What schools did Gergana Bratanova attend?

Gergana Bratanova attended Sofia University St. Kliment Ohridski, University Of Mannheim.

What skills is Gergana Bratanova known for?

Gergana Bratanova has skills like Product Marketing, Marketing Communications, Digital Marketing, Product Management, Marketing Management, Market Research, Marketing Strategy, Management, Team Management, Marketing, Market Planning, Strategic Communications.

Who are Gergana Bratanova's colleagues?

Gergana Bratanova's colleagues are Iva Ivanova - Staykova, Denitsa Yanova, Stela Markova, Nadya Penchev, Svetlana Kuneva, Yanislav Iliev, Silviya Gudzhukova.

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