- Marketing communications: Driving local marketing communications aligned with the corporate brand strategy and voice; localizing and implementing the global communication strategy and initiatives into relevant market approach.- Marketing planning process: Development, set up and implementation of company marketing plan; driving marketing budgeting process.- Integrated campaign management: Development, planning and execution of product campaigns; implementation of ATL/BTL activities. - Event management: Driving all phases of an event's lifecycle including planning, execution, evaluation- Digital marketing: development and implementation of local digital strategy aligned with Microsoft global strategy and guidelines; development and execution of digital marketing initiatives; local home page management; social networks integration.- Agency management

- Event concept development, event planning and preparation, budget allocation, event execution- Events calendar - planning, synchronization and implementation- Communication strategy implementation- Management of the brands and their strength on Bulgarian market - Digital marketing development and enforcement- Strong collaboration with agencies and partners

- Management of the medical devices portfolio- Product launches - market research, product development (packaging, brand, etc.), launch preparation and execution, communication channels mix development- Product campaigns - planning, preparation, implementation and controlling- Market researches

- Management and development of Dr. Oetker brand on Bulgarian market- Development of marketing mix strategy and marketing budget- Development and implementation of communication mix strategy- Product management of the whole company portfolio- Product launches and campaigns - planning, preparation and execution- Agency management- Market researches