Responsible for driving change and impact in the communities in which we operate.

Manage sustainability strategy implementation with implementation partners. Ensure strategic alignment of corporate social investment projects, United Nations Sustainable Development Goals and business priorities. Map product brand strategies against sustainability strategy and formulate and implement clear brand with purpose (cause related marketing) campaign.

Executed CSI strategy for a combination of CSI initiatives in line with the main focus areas. Developed a PR plan for promoting the Distell Foundation brand and its role in building a reputation of strong corporate citizenship. Developed and implemented communication plans (internal and external)for selected CSI initiatives. Worked cross functionally with Group Corporate Brand and Communication to support the Group Brand strategy. Co-ordinated and managed the Fleur du Cap Theatre Awards.

Conceptualized successful marketing initiatives to drive sales volumes at the J.C. Le Roux Brand Home ensuring that the onsite sales became a key driver of overall monthly revenue. Developed, managed and implemented successful product training drives for JC Le Roux, Pongrácz and Nederburg which was rolled out nationally and international. Project managing all Brand Home events from conception through to staging and ensure that the event delivers against set brand objectives. Responsible for… Show more Conceptualized successful marketing initiatives to drive sales volumes at the J.C. Le Roux Brand Home ensuring that the onsite sales became a key driver of overall monthly revenue. Developed, managed and implemented successful product training drives for JC Le Roux, Pongrácz and Nederburg which was rolled out nationally and international. Project managing all Brand Home events from conception through to staging and ensure that the event delivers against set brand objectives. Responsible for crafting the most memorable guest experiences for a vast range of consumers, through illustriously attentive knowledge sharing. Show less