* Creëren van content voor social media en schrijven van teksten voor de nieuwsbrief, productomschrijvingen, webteksten en printmateriaal (folders en flyers).* Beheren van alle sociale media kanalen, het Google Ads-account en Meta for Business, inclusief marketingbudgettering.* Opstellen van commerciële plannen en strategieën om de marketingdoelen te bereiken.* Regisseren en schrijven van videoscripts voor het YouTube-kanaal.* Uitvoeren van boekhoudkundige taken en zorgen voor online klantenservice.* Volgen van alle activiteiten en uitvoeren van follow-ups om de effectiviteit te waarborgen.

*Set the concept mix, sales plan and size recommendations for project stores, like; (potential) rebuilds, new stores and space optimizations. *Secure project implementation & execution (space optimizations, rebuilds, new builds) within NL.*Collaborate with all stakeholders involved in projects; Lease managers, building department, It, store development team, Area teams, project team & store teams.*Follow up all projects (analyzes) on different KPI’s with (self made) Excel tools.

*Creating the best customer offer on my concepts (Ladieswear & Divided) for each location. *Drive profitable net growth through setting and following up a commercial plan.*Guarantee the commercial impact of key products by setting the right quantities in store. *Create and execute reduction strategies that will secure profitability and optimal composition of stock for all the concepts.

Being a Store Manager at H&M is not so much about me, as it is about inspiring and motivating people to achieve great results. I have excellent leadership skills and a sharp eye for business. I am able to coach and inspire others, propelled by an enhanced personal drive.My role as a Store Manager is to maximise the sales opportunities and the profitability of my store, and to follow up on the results. I need to ensure the highest possible level of customer service and make sure the visual merchandising is executed according to our guidelines. I also manage recruitment, training and development for the Sales Advisors and the Store Management team.Beside my work as Store Manager I also provide 'this is h&m' and 'feedback for all' training for new and experienced personel of H&M

I travelled through Thailand, Laos, Vietnam, Cambodia, Indonesia and Malasia. Furthermore I have done volunteery work at an orphanage in Cambodia for over a month.