Offering strategic brand launch, business growth, and marketing strategy consulting and coaching for leaders of both small businesses and Fortune 500 companies. I offer a unique blend of strategic pathway building, advisory services, and personal development coaching that creates holistically achieved, goal-aligned outcomes. I've served more than 100+ clients at companies such as Apple, Starbucks, Mayo Clinic, Summit Partners, and more.

Successfully led a high-impact corporate initiative to merge multiple consumer products into one cohesive brand, streamlining marketing operations and enhancing customer engagement. Assessed and revamped marketing plans for a range of consumer financial and insurance products, aligning them with the company's strategic growth initiative. Strategically directed the rebranding, campaign development, and channel strategies for the life insurance division, resulting in increased brand awareness and market penetration. Skillfully managed a budget allocation of $2.7M for the successful relaunch of life insurance brands, resulting in higher NPS scores. Effectively garnered C-suite buy-in on critical aspects, including new team structures, acquisition plans, branding, and marketing strategy, contributing to successful cross-functional collaboration.

Pioneered the brand and marketing launch of COIN, helping to secure investor buy-in and funding for the first financial services impact investing initiative at John Hancock. In this role, I had the pleasure of leading the execution of a comprehensive brand launch encompassing content marketing, editorial strategy, paid media, strategic partnerships, live events, pr, and social media channels. I provided strategic direction and project leadership to a high- performing team of 20+ marketers, graphic designers, marketing analysts, photographers, copywriters, and social media experts. The marketing initiatives I led achieved annual goals for customer volume and CAC within 6 months, showcasing exceptional strategic approach to achieving targets. Optimized CAC by a 111%, driving efficient and cost-effective customer acquisition, while simultaneously increasing web visits through editorial content and paid media by 50% QoQ.

Steered triple-digit company growth by implementing highly effective inbound and account-based marketing strategies. Developed and executed a comprehensive marketing, brand, and content strategy. Directed executive content and communications, and led industry thought leadership events, resulting in an average 33% customer conversion rate. Collaborated closely with sales leaders to manage the acquisition funnel, ensuring seamless lead-to-customer conversions.

Launched and directed Zipcar's content marketing program, spearheading initiatives that achieved increased brand awareness, engagement, and customer acquisition. Oversaw the end-to-end content journey for prospects, strategically managing the North America digital assets. Effectively balanced editorial objectives with acquisition goals, resulting in exponential growth awareness and engagement KPIs.