weareRELOAD is a digital performance agency focusing on programmatic Native for driving brand- and performance results.We optimise media performance for advertisers where media KPI’s (from ‘Dwell-time’ to ‘Cost-per-Action’) are essential for their media spend.We execute on a global scale on premium publishers websites and digital platforms

Optimizing publishers digital business, with main focus on programmatic.

Optimizing publishers digital business, with main focus on programmatic.

eBay’s Classifieds Group is one of eBay’s fastest growing divisions, covering 33 countries with operations in Europe, Asia and North America trading under 11 different brands: The local eBay Classifieds brands facilitate the trade of everything from smartphones, and design furniture to children’s clothing, cars - or even the perfect house or flat.The Danish eBay portfolio includes Bilbasen, Denmark’s #1 online destination for cars, DBA the #1 online marketplaces in DK, and Bilinfo, the leading automotive dealer management tool in Denmark. All three brands are locally based in Denmark and very well known and respected by the global eBay company for their innovative approach to the ecommerce business.170 employees work at the three Danish eBay brands every day to ensure that the sites stays top of mind with the consumers and deliver the best user experience – whether a user wants to sell their old sofa or buy the car of their dreams.Responsibilities:• Transformation and optimization of the company's advertising sales strategy• Programmatic Selling• RTB• Key Account Management• Programmatic Campaigns• Advertising Sales• Meeting tight deadlines• Long-term sales

Gul & Gratis is an online and offline advertising newspaper for private vendors and buyers. In 2007, Gul & Gratis approximately had 720.000 visitors on guloggratis.dk, their online website. They are therefore one of the largest online trading sites in Denmark. Responsibilities:• Head of KAM Department, Ad Network Agreements and Ad Operations• In charge of implementing Programmatic Selling• Key Account Management• Optimizing revenue on remnant ad inventory• Analyzing and developing the business strategy• Negotiating and optimizing RTB• Direct Selling• Programmatic Campaigns• Advertising SalesChosen achievements:• Increased CPMs for non-direct sold inventory with more than 300 % after implementing Programmatic Selling by testing the new system, PPAS.

In May 1991, Gul & Gratis was founded in collaboration with Fyens Stiftstidende and Aarhus Stiftstidende. Today, advertisements are published in local Danish newspapers and on Guloggratis.dk.Responsibilities:• In charge of optimizing RTB• Key Account Management• Optimizing revenue on remnant ad inventory• Analyzing and developing the business strategy• Negotiating RTB• Direct Selling• Programmatic Campaigns• Advertising SalesChosen achievements:• Increased total revenue with +100 % within a short period.

In 2015, Gul & Gratis approximately had 1.4 mio. weekly visitors and more than 500.000 online advertisements. Responsibilities: • Optimization and sale of Online Advertisements• Advertising Sales to media agencies• Key Account Management• Client Communication• Digital Sales• Yield Management

Previously, Fynske Medier was a partnership between Fyens Stiftstidende and Fyns Amts Avis with head office in Odense. Today, Fynske Medier, Jyske Medier, Syddanske Medier and Midtjyske Medier have merged into Jysk Fynske Medier. They are the second largest media company in Denmark with 13 daily newspapers, 64 local newspapers, websites, five radio stations and other digital brands. Other positions at Fynske Medier:- March 2009 to October 2010: Sales Consultant- November 2008 to February 2009: Sales SupporterResponsibilities:• Sale of Online Advertising• Client Communication with media agencies• Statistical data• Yield Management• Campaign Optimization• Sales Support

Jysk Fynske Medier has an average readership of 1,5 million citizens and 700.000 weekly listeners at their radio stations. Responsibilities:• Sales Support • Online Sales• Subscription Sales• Statistical data• Training new consultants

The third of January, 1772, Fyens Stiftstidende was published for the first time. The newspaper covers all news on the Danish island Fynen. Responsibilities:• Part time supervisor in Subscription Sales at night• Part time supervisor in Sales in the daytime

Responsibilities:• Sales of JP, Bonnier magazines and Dagbladet Børsen• Telemarketing