Lecturer in Institut Français de la Mode (IFM), Université Paris Dauphine-PSL, IAE de Paris (Panthéon-Sorbonne) 1-Marketing Culture - Luxury Marketing - Branding Mgmt 2-Sales & Negociation - Sales Team Management 3-Entrepreneurship

With my brother optician and student MOF (Meilleur Ouvrier de France) in the eyewear industry. We introduced mid 2018 the brand alf (French eyewear workshop), a brand of high-end glasses made in France. Our vision is to allow our target to differentiate itself from the very atomized competition on a market that has been growing since and for many years (+5% on average) Our high-end and exclusive offer (selective distribution) whose value proposition is perceived as original by our target, aims to be established in 500 outlets in Europe by 2030. MISSIONS - Market analysis and target customer needs => pre-launch (18 months in 2017-18) => competitive intelligence ("day to day") - Definition of the value proposition => product design => pricing - Development of the Offer (2 to 3 new models per season) - Sourcing & Manufacturing : France and Japan (+ Korea + Spain) => Retroplanning => Monitoring - Omni-channel distribution plan via independent agents + Website + D2C (Opticians and Fashion Store) => Management of a team of independent multi-card agents (10 people) => 180 stores in 35 cities in 10 European countries. => Participation in trade shows (France, Italy, Germany, Denmark) => Sales growth of 25 to 40% per year - Business management => Accounting => Cash flow management - Communication strategy => Via Website and Social Networks (management of a Community Manager) #lunettes-alf

Swarovski distributes its products in more than 500 multi-brand outlets in France (independent HBJO and major accounts, Travel Retail, Department Stores and Duty Free Shopping). I was in charge of the French team responsible for the distribution of Swarovski products in wholesale in France. We had a 21% increase in sales over the last 2 years.

Director of the B2B subsidiary for France and member of the management committee of Swarovski France, reporting to the VP Europe and Africa, I was in charge of the local sales and marketing teams with the objective of increasing the turnover (sale of crystals to the fashion and luxury industry) as well as the profitability of the local business unit. +3% vs. n-1 Top Line +7% vs. n-1 Bottom Line

+40% of turnover over the period Member of the Swarovski France Management Committee Manage 20 people including 7 directly (Sales/Customer Service) - Set objectives & priorities for the sales teams - Manage and enable the development of the sales teams - Responsible for sales conditions/bonuses/trade discounts - Responsible for the management of the profitability of the France structure - Create, develops & manages long term successful relationships with key accounts - Ensures the execution of the operational business plan for France - Develops medium & long term strategies for key accounts - Proactively implements the Brand and its protection - Implements marketing initiatives in France - Performs monthly review of activities with the Director of Southern European Operations

In charge of the single-brand distribution network (20 points of sale) - Directs, manages and supports the single-brand distribution managers. (annual interviews, team challenge) - Ensures the operational responsibility of the monobrand distribution (turnover progression/Salary management/Inventory management/Other performance indicators) - Ensures that the brand strategy is applied in the point of sale, (Visual Merchandising, Defines the needs of the distribution network and ensures internal follow-up/support - Forecasts with the national manager the planning of the distribution (budget/forecast) and justifies them by analyses - Is the reference person within the framework of the monobrand distribution and member of the project

Key Account Manager Paris (Cosmetics/Jewelry/Textile) Coaching of the new sales manager JUNIOR 2005/2006 : Sales manager confirmed New commercial area (+ key accountsTextile + Wholesalers) June03 - Dec. 04 : Junior Sales Manager Ensure the commercial development of Swarovski for the "Component" division in the Paris-North region (Customers = Luxury/PAP/Jewelry) - Establish, develop and maintain close relationships with manufacturers and wholesalers in order to achieve sales objectives - Prospect new markets and customers - Promote and sell manufacturing processes - Provide information on all the technical characteristics of the products - Follow up on orders and customer disputes - Carry out reports of visits & forecasts for the division - Establish and maintain a network of contacts with customers Establishes and executes an action plan for the region - Feeds and updates the customer database

Consumer Products Division: LaSCAD case - Elaboration of the "Effective Promotion" study - Follow-up and analysis of national prospection - Creation of supports and visuals for national operations - Update of the field follow-up (assortment and promotional planning)

Junior Sales Representative for the Health & Safety Department for Key Accounts in support of the National Sales Manager (Henry Des Minières)