Germaine Perera Email & Phone Number

Colombo, Sri Lanka

TechAdvisor.lk covers an intersection of consumer technology, business intelligence and tech cultures. Its mission is to report and review on products, consumer sentiments, breaking news, community content and local events that reflect the technology ecosystem.Responsibilities Include : * Provide specialist advice and coordinate digital platforms related to Marketing. * Provide recommendations to optimise the website, social and other digital functionalitiesIdentify opportunities, provide recommendations and manage digital advertising opportunities (e.g. AdWords)* Social media management including content and responses* Manage digital dashboard and provide regular reporting, analysis, interpretation of trends and actionable insights of data from websites, surveys and SEO rankings. * Conduct interviews & research on Tech related topics.

Managed the Digital Marketing Team whilst developing & implementing appropriate digital and social strategies for a range of clients (Entertainment, FMCG, Financial Services etc) across both B2B and B2C markets. Develop, implement, track and optimise the clients digital marketing campaigns across all digital channels.Responsibilities Include : * Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns. * Design, build and maintain clients social media presence. * Management of all clients Google & Facebook ad campaigns & reporting. * Account management of all the clients. * Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)* Identify trends and insights, and optimize spend and performance based on the insights* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. * Collaborate with agencies and other vendor partners.* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Responsibilities Include : * Researching, writing and presenting text in ways that appeal to the site's target audienceputting (uploading) material on to the website, using a Joomla content management system (CMS)* Making sure site content is kept up to date. * Monitoring and posting replies to online message boards and dealing with email enquiries. * Editing and proofreading text produced by colleagues, writers or freelancers. * Developing new content and editorial guidelines. * Creating and monitoring social media output and feedback. * Making sure web pages are picked up by search engines (search engine optimisation)* Reporting on website traffic statistics (Google Analytics) * Communicating with internal & external stakeholders. * Corresponding with International Bloggers, Writers, Journalists in promoting the country online.

As the senior Marketing Communications Executive I directly reported to the CEO of the company & managed the entire marketing team. Responsibilities Include : *Overlooking all online marketing aspects for the company, search engine optimisation & lead generation. * Train and overlook on all aspects of online marketing carried out to increase website leads, contacts and overall branding. * Oversee every branding aspect for hSenid Mobile Solutions, hSenid Business Solutions and hSenid Software International. * Developing clear, creative communications to support the business and execute the marketing plan initiatives. * Identifying opportunities to support organizational initiatives and lead in developing communications materials to promote and publicize these activities* Writing and producing strategic, multi-faceted communications that build and strengthen the companies as a leader in the marketplace. * Working with multidisciplinary teams to drive event strategy, schedule, materials and budget for webinars, seminars, roundtables, tradeshows, conferences and other marketing events both locally & internationally. * Building and fostering collaborative relationships with other departments within the organization to stay informed and abreast of new initiatives, products and services. * Supervising graphics team and event staff as well as production resources

Managed the key accounts for the agency by maintaining a long term relationship with clients and maximising sales opportunities within them. Responsibilities include:* Playing an integral role in new business pitches and hold responsibility for the effective on-boarding of new clients.* Responsible for the development and achievement of sales through the direct sales channel.* Focusing on growing and developing existing clients, together with generating new business.* Create Project proposals & Branding documentation for clients. * Liase with the creative & technical teams to ensure all client work is up to date.

Postgraduate Diploma In Marketing, Marketing

Associate’S Degree, Speech & Drama

Education record