Germán Frassa Email & Phone Number

Madrid, Community Of Madrid, Spain

Madrid, Community Of Madrid, Spain

Instructor and mentor in digital transformation programs for Latin American media, offered by organizations like GNI (Google News Initiative), Meta Journalism Project, International News Media Association (INMA), News Product Alliance, ADEPA (Asociación de entidades Periodísticas de Argentina), and the Newmark Graduate Journalism School at CUNY (City.

A Coruña, Galicia, Spain

Madrid, Community Of Madrid, Spain

Professor of Product Management at Máster de Comunicación Institucional y Relaciones Públicas, offered by Universidad Carlos III de Madrid and Unidad Editorial.

Madrid, Community Of Madrid, Spain

I led Product Strategy, Audience Development, and Social Publishing at Vocento's sports news platform since its launch in May 2022.

Madrid Area, Spain

Coordinator, professor at Product Design module within MDB+ (Master in Digital Business).Author of "Productos Digitales: el proceso de creación", volume #8 of a collection of books on digital transformation, published by TVDBS in 2016.

Madrid, Community Of Madrid, Spain

My main project in this phase at UE was to define and launch the paid content offerings of El Mundo and Expansión, which in just 2 years of operation amassed a combined portfolio of +100,000 customers. After launch, we complemented this project with a signwall, which increased monthly user registrations by 400% and logged-in sessions by 33% in El Mundo.We.

Madrid, Community Of Madrid, Spain

In this phase, I oversaw the Product Management, Design, and Optimization teams. Proud to have led outstanding projects such as:Continuous navigation: An "infinite loop" that also works on home pages, serving section “fronts” as the user scrolls down. Still running on the main company's websites, it increased page views of section fronts by a factor of 30.

Madrid, Community Of Madrid, Spain

Unidad Editorial is one of the main print/digital media groups in Spain. At the beginning, I was the leader of the Product/Project Management team at the Digital Development Division, serving all UE brands (El Mundo, Marca, Expansión, Telva). In this phase at the company, I introduced the roles of product and project manager, implemented agile.

Madrid Area, Spain

Professor of Content Strategy within the Product Development module of the first Master degree in Spain entirely devoted to digital business.

Madrid, Community Of Madrid, Spain

In this phase, to my existing responsibillites I added the management of three Vocento's vertical portals: Mujerhoy.com (for women), HoyCinema / LaGuíaTV (movies and TV) and Finanzas.com (business and finance).

Madrid, Community Of Madrid, Spain

Managing both the business side and the digital newsroom, I launched the web version of the second most popular free newspaper in Spain. By re-training journalists in digital skills, eschewing the traditional newsroom division into editorial sections and, instead, assigning responsibilities based on key digital activities (home page curation, social media.

Madrid Area, Spain

Responsible of product management and business development of Pixbox, Telefónica's movies and music download service.

Madrid Area, Spain

Business development and definition of the portfolio of online product and services in Terra Spain (http://www.terra.es).

Madrid Area, Spain

Coordinator of regional content production and distribution initiatives involving several Terra portal across Spain, Latin America (including the US Hispanics area).

Buenos Aires, Argentina

Buenos Aires, Argentina

Buenos Aires, Argentina

Buenos Aires, Argentina

Buenos Aires, Argentina

Several newsroom positions, from staff writer to section chief (breaking news, local info, movies, books, music, special reports).

Filmmaking, (Unfinished)

Técnico Superior, Journalism