Germanico Cruz Email & Phone Number

Dallas-Fort Worth Metroplex

Experienced executive with a demonstrated history of working in the retail industry and driving results. Skilled in Career Management, Merchandising Planning, Retail Sales, Visual Communication and Global Management.

United States

Los Angeles, California, United States

Inspirational Leadership, Exceeds Top line and Bottom line Results, Evolving Operational Efficiencies, Thoughtful Execution and Innovation.

San Francisco, California, United States

Unibail-Rodamco-Westfield is the premier global developer and operator of flagship shopping destinations, with a portfolio valued at €65.2 Bn as at December 31, 2018, of which 87% in retail, 6% in offices, 5% in convention & exhibition venues and 2% in services. Currently, we own and operate 92 shopping centres, including 55 flagships in the most dynamic.

New York, New York

OVERVIEW: Managed all aspects of retail stores, reporting directly to the CEO. Oversaw CRM and omni-channel strategy to ensure a seamless, end-to-end customer experience across storefront and online locations. Supported execution of the business and brand development plan across full price and outlet stores, providing ongoing feedback. Visited stores.

New York, New York

HIGHLIGHTS: ☑ Played key role in increasing in-store online sales from 5-figure to multimillion-dollar annual total through the introduction of technology within stores. Additionally, improved margins by 3 percentage points through a focus on full price selling (e.g. clienteling, annual events). ☑ Drove multimillion-dollar e-commerce sales and 80% customer.

North America / UK

OVERVIEW: Managed 400 stores that generated a 9-figure annual revenue total. In charge of conceptualizing, planning, and launching the domestic and international retail expansion strategy. Oversaw the full cycle of all retail store openings, including site selection, lease negotiation, budgeting and staffing, design and build management, and sales.

North America / UK

HIGHLIGHTS: ☑ Played instrumental role in increasing revenues from a mid 8-figure to a high 9-figure annual total, as well as expanding retail stores from 30 domestically to 800 worldwide. Reorganized the field structure to increase growth opportunities. ☑ Served as a key catalyst in the growth from a single brand (PAPYRUS) to a multi-brand of 4 that was.

New York, NY / Chicago, IL

OVERVIEW:Oversaw district with 25 stores and a mid 8-figure annual revenue total. Held full accountability for sales, business development, and operational management functions. Developed, articulated, and implemented the strategic vision across all locations. Managed the #1 flagship store in the organization in New York, along with an average of 15-20.

New York, NY / Chicago, IL

HIGHLIGHTS: ☑ Increased top-line sales by a multimillion-dollar total through personal and team leadership efforts. Improved conversion from 16% to 20% through an increased customer service focus during peak hours and days. ☑ Achieved the #1 ranking for Gap credit card performance (20% of transactions); increased ADT from $29 to $40 by increasing the Gap.