-Strategic & Innovation development-Product Owner-UI/UX Unit Head-Head of Customer Technology Experience

- Proximity Agency Head- Strategic Business Plan- Thinker Media Strategy- UI/UX Unit- Design Thinking

BTL Mobile - Intelligent Promotion PlatformA retail solution dedicated to collecting point-of-sale information via mobile devices, equipped with real-time processing capabilities. This platform operates through a business intelligence perspective, optimizing data gathering and analysis to drive strategic decisions.

In my role at CitiBanamex, I successfully managed the Promotions and Credit Card Web division. Part of my responsibilities included implementing innovative processes for a strategic redesign of a crucial section of our website. This effort significantly contributed to 26% of our total client acquisitions. The Credit Cards and Promotions sections, being the most visited areas on our portal, presented a challenge to increase application conversion rates. Through effective management and redesign, we achieved an uplift in client acquisitions to 33%. Furthermore, I played a key role in establishing collaborations with commercial partners to broaden our range of promotional offerings online.

- Digital and interactive Unit Development, includes UI/UX Client products.- Commercial Strategy Deployment- Strategic Approach to Mobile Campaigns Supported on Campaigns On-Line - TELCEL -RIM ( Blackberry )Research and Incorporation of Ideas Telcel Mobile Apps to Blackberry 10 OS for Mexico and LATAM ( Telcel, Claro )

-Fundación Televisa-Coca Cola TV

Responsible for managing and developing relationships with clients, supporting their app development plans. This involves coordinating services, UI/UX, QA, delivery, project timing, and proposals made by the rest of the mobile team. My role includes New Business Development, acting as the primary contact with online groups and heads of other agencies that share services, and negotiating agreements with media players.Projects I've worked on include Televisa Deportes (IOS, BB7, BB10), Noticieros Televisa (IOS, BB7), Al Sabor del Chef, Editorial Televisa (TV Novelas, Caras, Squire Mexico, Vanidades, Cosmopolitan, Men's Health), Price Shoes, HSBC, El Financiero, ScotiaBank, Teleton 2011 and 2012, Coca Cola TV, Fundación Televisa, Marke, Revista Farenheit, Newsweek, OEM, Si Vale, and CI Banco.

- Head of Digital Design- Supervision of work teams (designers and developers) for digital and mobile tasks - Implementing: layouts using web standards, graceful degradation and accessibility.- Information architecture, User Interface Experience Design.Projects: Televisa Deportes ( IOS, BB7, BB10 ) Noticieros Televisa ( IOS, BB7 ), Al Sabor del Chef, Editorial Televisa ( TV Novelas, Caras, Squire Mexico, Vanidades, Cosmopolitan, Mens Health ), Price Shoes, HSBC, El FInanciero, ScotiaBank, Teleton 2011 y 2012, Coca Cola TV, FUndación Televisa, Marke, Revista Farenheit, Newsweek, OEM, Si Vale, CI Banco.

-Supervision of Team projects.-Customer Relationships.-UI/UX & Front EndProjects: Grupo Mundo Ejecutivo, iGlue, L´Oreal Professionals, MINI ( BMW), Nike, Gillete, Fundación Bancomer, M&Ms.

-Interactive Designer-Front end Developer-UI / UX Projects: Mitsubishi Website and WebMobile Website. CableMas, Julio ( Clothing Store ), Corona Extra.

-Front End Developer-UI Sr DesignerClients: Genomma Lab, Asepxia, Devlyn, Mabe.

-UI Sr Designer-Web Producer (Creativity, UX).Design and Development Main Website and community for Soccer Team SANTOS Laguna.Other Projects: BMP Paribas, Reto Cinepolis, Mc Graw Hill Online Store

Naranya Live, a division of the Naranya Group, specializes in producing content for live television and reality shows. As the Web Art Director, my role included creating engaging websites with effective communication strategies, thereby driving significant traffic. My responsibilities extended to incorporate live interactivity with TV broadcasts, facilitated through SMS. This also included online castings for contestants, enabling a seamless integration of digital and broadcast media.Projects: Futbol Fantastico 2 (TELEVISA), Big Brother 2,3, 3R, VIP, VIP 3R (ENDEMOL MÉXICO) Gran Hermano Pacífico (ENDEMOL ECUADOR), El Bar Provoca (ENDEMOL MEXICO), Chivas, Rayados de Monterrey, Club Atlante, Terra, Sony Music México, Campeonato A1, Nuestra Belleza México.

Specializing in the design and development of web solutions tailored for corporate clients: Banamex, Ericsson, Avantel, Nissan, Universal Music Mexico, Yamaha, Volkswagen.