With over a decade of experience driving growth and innovation in the tech and B2B SaaS sectors, I am a seasoned business development and marketing professional with a proven track record in scaling companies and expanding market presence across Latin America and globally. My journey has seen me co-found and lead multiple startups to successful exits, develop high-impact marketing strategies, and manage complex cross-functional teams. I’m passionate about leveraging technology to create meaningful customer experiences and drive sustainable business growthWith over three years leading Colombia Travellers, I have driven digital transformation in the tourism sector, connecting content creators, travelers, and businesses to maximize their reach and visibility. Our mission is to enhance the industry through innovative digital marketing and travel management solutions.Previously, I contributed to the Ministry of Housing as an Advisor, where I applied my public management expertise to develop strategies that improved the sector. At the core of my professional approach is value creation and operational optimization, always seeking a significant and sustainable impactAt Easy Taxi, I led the company's expansion plan across Latin America, positioning it as a regional leader in transportation. I developed user acquisition strategies that drove over 200,000 app downloads and earned recognition such as the Spark Awards 2013. I created B2B business units, expanding to 20 cities across seven countries and led a multidisciplinary team of over 200, ensuring peak performance and driving significant growth.