Set and executed China’s Distribution, Marketing & Pricing Strategies with the guidance of HQEngaged strategic prospects & accompanied team at most important customer meetingsLed, motivated and coached a team of 10-20 sales people, fine tuning sales strategy execution Pioneered new sales channels to increase market share and brand visibilityOwned China P&L and all its legal/financial administration as local POA

Owned sales function, set commercial strategy for Philippines, Thailand, Japan, Korea & ChinaDesigned new regional organization and sales processes post-CovidCoached Country Managers in crafting new post-Covid offerings to stimulate salesSupported team in developing new channels (livestreaming, webinars, new partnerships)

Led team of 36 (of which 6 people leaders), owned sales function in Japan, Korea & ChinaLed complex partnership projects, coordinating inputs from external and internal stakeholdersFacilitated communications between HQ and N. Asia team, acting as a change enablerIncreased direct & corporate share by introducing new channels and products

Led a sales team of 13 (of which 2 people leaders), owned sales function in China Supported team in analyzing corporate prospects’ travel management needs Assisted team in harnessing company resources to craft solutions for corporate prospectsEngaged strategic prospects & accompanied team at most important customer meetingsSpeaker at industry forums on travel management best practices and T&E managementConstantly increased average volume per FTE and per single acquisition

Developed and implemented sales strategy to multinational corporate clientsExpanded foreign accounts base, esp. Fortune 500 companiesIncreased key account international sales volume Increased sales volume from overseas points of salesCoordinated proposals from different countries to multinational companies

Developed Business, Sales and Customer Relations with the Chinese Community in Italy Crafted life insurance customized solutions and pension schemes for Chinese Customers

Branch Office Start-Up Analyzed market and developed products accordingly (travel packages for groups and FITs)Pioneered Chinese Market, increased clients (Chinese Tour Operators) from 0 to 45, reaching market leadership in 3 yearsSupervised and motivated staff to attain sales targets Sales of Online Platform Services (XML, Microsites)Analyzed clients' feedback in order to optimize suppliers' qualityAnalyzed sales data, forecasted resources’ allocation (hotel rooms) for Chinese marketConstant PR with embassies/ local government, optimized procedures visa applicationsOrganized joint events with Italian Tourism Board, promotion of Italy as a tourism destinationOrganized clients’ monthly training on new products (40-50 people each session)Supervised partnership as official travel agency of important exhibitions with up to 1000 VIPs served (hotel rooms, transfers, guides) per each eventIn charge of Chinese branch: selection and supervision of staff, external networking, general management