Germán Palau Email & Phone Number

Spain

Singapore

I lead operations and business development for XP Foundry, a game development studio building Rooniverse: a multiplayer PvP mobile game integrating emerging technologies.

Hong Kong Sar

I offer fractional CMO services. Some of the things I've done for my clients:- Creating GTM strategies- Launching their products globally to find high-growth countries to focus on- Building their marketing teams from scratch, including global and local team members, in-house, agencies, and freelancers- Building custom dashboards for cross-team alignment (marketing + devs / marketing + sales, etc.)- Led growth programs (feature testing, customer development, traffic channel experimentation, country launch testing, A/B testing, offers, promotions, etc) for acquisition and retention with a strong focus on scalable systems.- Implemented data analytic and attribution tools across all customer journey using tools such as Appsflyer, Mixpanel, Google Analytics, Google Tag Manager.- Decreasing CAC and increasing ARPPU and retention rates thanks to improving their onboarding processes, their in-app UX, their sign-up processes, landing pages, copywriting, ads, etc. which led to uplifts in all related metrics.- Planning and overseeing all their marketing budgets across Facebook Ads and Google Ads.- Content cluster strategy planning for SEO- Setting up B2B lead generation engines- Creating intuitive reporting systems for C-Suite

Hypertrade is a business intelligence platform for hypermarket chains. We help midmarket retailers and their suppliers get more of their data and unlock hidden revenues. I helped the company increase AOV and shorten sales cycles by 300% by designing and implementing sales playbooks, streamlining cross-team systems, implementing tools and multi-channel acquisition and retention campaigns.

Bangkok Metropolitan Area

Top-grossing English learning mobile application for young learners in Thailand, expanding worldwide. • Stopped a 6-month trend of customer churn and increased paying subscriber base by 10-fold. • Collaborated with CEO and CTO on de-siloing the organization. • Built the marketing team from the ground up, set KPIs, SOPs, and systems. • Built custom analytic dashboards for aligning marketing, developers, and sales. • Planned and implemented full-funnel growth experiments. • Ran all paid acquisition campaigns in 15+ countries. Lead App Store Optimization, SEO and Social Media campaigns.

Bangkok Metropolitan Area, Thailand

Envisioned, organized, launched, and promoted my own electronic music macrofestival without any previous industry experience. The first edition of the event was held in March 2018 with 19,000 attendees and garnered sponsorships from major publicly traded Thai and international corporations such as Tourism Authority of Thailand, Bangkok Bank, AirAsia, Thaibev, True Corp, Central Group, Warner Brothers, Redbull etc. • Designed short and long-term action and financial plans. • Secured new strategic partners and co-ordinated the development of the festival. • Worked as talent buyer in association with internationally renowned agencies. Booked legendary acts such as Kaskade, Paul Van Dyk, Sven Vath, Marco Carola, Cosmic Gate, Kill The Noise, and more.• Headed all digital marketing programs (social media marketing, CPC, influencers, PR) • Led interdepartmental operations with in-house as well as international teams. • Flew-in and oversaw technical production teams from Tomorrowland, the most popular electronic music festival in the world. https://www.facebook.com/dropzonefestival/http://dropzonefestival.com/https://ledscontrol.com/portfolio-item/dropzone-2018/

Bangkok

Our misting machines can lower the temperature of your outdoor venue or event up to 12°C in a record time.MISTIFY produces extremely fine micro-droplets of water that mix with the air to form a thermal curtain, creating a refreshing atmosphere for your guests.High pressure is recognized not only in the entertainment industry, it has also the following use cases:Adiabatic A/C pre-cooling (the best way of saving money on air conditioning)Disinfection (our droplet size is ideal for applying disinfection products)Dust Control (mitigate the spread of dust in industrial processes, save the earth!)Odor Control (we can suppress the smell and add perfume, mosquito repelant and other chemi)Humidity ControlAnimal ComfortOur close team of dedicated technicians have worked with projects all over the globe. They'll help you take your local or regional event to the next level by adding this unforgettable world-class experience. There will be magic in the air - literally!Some of our clients:- Pepsi- Clear- The Bangkok Countdown- S2o Music Festival- Dropzone Festival- Epic Entertainment- Pirate Arena- Joox

Worked with the President of the foundation on the social media marketing strategy for their ICO. Produced their creative assets, grew their facebook community, and turned Facebook into one of their main sources of traffic through paid advertising. Gave advice regarding optimal website structure, pixel placement, CTA, lead forms etc.Wanchain Foundation (https://wanchain.org/) ran one of the most hyped and successful ICOs of all time. During their ICO, they hit their hard cap almost instantly, raising around 30M$. Their market cap reached 1BN$ (30x growth in $) in April 2018.

With over 18 million users worldwide, 250000 gaming communities hosted, and more than 60 million global views per month, Enjin is the largest social gaming website platform in the world. Worked hands-on with the CEO on their digital marketing strategy for the different stages of their project: pre, intra, and post ICO, both for cold and warm audiences. Took over their social media marketing, growing their Enjin Coin's community to 54,000 followers while running massive amounts of traffic from their target countries through CPC advertising, turning facebook into the main source of visitors to their fundraising website and to their official blog, while optimizing the cost of the campaigns.Enjin Coin (https://enjincoin.io/) raised 20M$, hitting their hard cap during the ICO. During their first 3 months after the ICO, they reached a market cap of 330M$ (16,5x).

Bangkok Metropolitan Area, Thailand

Direct response digital advertising company, specialized in ROI-driven media buy.Clients included tech startups, eCommerce enterprises, and Fortune 500 companies.• Spent over 7 figures in advertising profitably every month.• Helped growing the team 10-fold in 5 months.• Increased efficiency by optimizing and implementing new SOPs• Developed easy-to-follow risk plans and checklists.• Lead the expansion towards new lines of business such as eCommerce• Improved company’s custom ad delivery and attribution tools• Spearheaded company structure design, building teams of graphic design, content creation, outreach, SEO, media buy and administration

London, United Kingdom

I started learning the fundamentals of Poker when I was 17 and in high school. With an initial investment of $10, I grew my bankroll to over 7 figures while traveling the world, until I permanently retired and entered the digital marketing space in 2015. • Played 24 high-stakes poker tables simultaneously, for around 6 hours per day. • Had to take critical decisions every few seconds against the best poker players in the world. • Studied combinatorics and game theory optimal plays for about 4 hours per day to strengthen my game. • Developed strong analytical thinking and decision-making skills. • Developed strong mental game, being capable to maintain composure and A+ Game during sustained streaks of negative variance and losses.

Education record

Economics