Overall, my profile combined strategic thinking, innovation leadership, and a focus on excellence to drive the organization's success in a rapidly evolving industry landscape for Netbet MX.

I centered around driving strategic initiatives, fostering innovation, and leading the entire team to achieve excellence within the industry. With a keen understanding of industry insights and trends, I led the organization towards sustainable growth and sought competitive advantages.Strategically entailed on identifying key market opportunities, leveraging emerging technologies, and optimizing operational processes to enhance efficiency. I was dedicated to align the organization's goals with customer demands and market dynamics to drive revenue growth and market expansion.Emphasizing innovation, I encouraged a culture of creativity and continuous improvement. By promoting cross-functional collaboration and implementing agile methodologies, I fostered an environment that encourages experimentation, identifies disruptive ideas, and rapidly adapts to changing market needs.Excellence and hard work has been the core of my goals, encompassing quality, customer satisfaction, and operational performance. I was committed to implementing robust quality management systems, enhancing customer experiences, and achieving operational excellence through data-driven decision-making and process optimization.

Responsable for the development and execution of a comprehensive marketing philosophy, business strategy and direction of the organization. Strive to ensure that the activities of the marketing department directly contribute to the company’s long-term success. Oversees the company’s digital footprint, community relations, demand generation activities, affiliates programm development, marketing campaigns (Traditional and Digital), and special events.

In charge of the company’s marketing and communications strategies across channels as ATL, BTL, PR and Digital, as well as overall branding and image, also looking to increase share into the gambling industry in Colombia. Must prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors. Will guide the marketing department in order to overachieve the company´s goals. Works with Serbian HQ for pro and post-forma development, annual budget development and tracks actual expenses. Where possible, ensures reporting areas do not exceed budget, the increase of new players, development of retail shops and strengthen the digital ones.

Responsible for defining and implementing marketing and growth programs, forecasting and following up of the opportunities generated by traditional and digital marketing channels. Managing resources to build a team, both internally and externally across various service providers, to ensure the correct execution of the strategy developed. Working directly with Co-Founder/CEO and taking full ownership of our online presence and customer acquisition programs. To be successful, I have the experience building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth.

In charge of the commercial development and sales of Hardware Oracle (servers, storage and engineering systems) in volume business in Mexico, Chile, Argentina, Ecuador and Colombia focused on competitive accounts and new logos. Management and development of high complexity business partners based on an efficient share of wallet management and opportunities with an emphasis on delivering value to customers through Oracle solutions. Forecasting and pipeline management to overachieve goals based on CRM and territory plan development. Design of the commercial strategy of this segment: management of business associates to increase sales in the territory, events, marketing activities, focus solutions, main accounts. Consultative advisory to clients regarding technology investment according to the Oracle Hardware portfolio based on LOB process optimization, digital transformation and innovation programs. Development of marketing material for the different events and channels.Responsible of the data solution of the development, project coordination and leadership as a HW/SW solution, quality, and timely delivery of the project. Client based projects, client liaison, pre-sales coordination, and cross-functional development.Positioning of on-premise, cloud and hybrid solutions leveraged on products of the different lines of business (Database, Middleware, Apps) offering integral solutions to clients and supporting them to different roles through success stories, TCO analysis, continuous improvement, micro-segmentation, propensity to buy, processes and operations optimization, and others.

Marketing and innovation agency with a high return of value for its clients that explores the resources of communication, digital marketing and advertising, to generate creative solutions that boost positioning and recall. eSmart develop brand strategies across different channels to achieve a tangible result in sales and reputation for companies through innovation strategies, SEO, SEM, social media, augmented reality, web development, mobile apps development, and others. On the other hand, marketing strategies coordination and management, planning and execution of projects aimed at the new ways of digital communications, interactive media strategy, digital production, usability, search engine marketing, management of complex digital design and development projects, strategy planning in social media and neuro-marketing strategies.