Executive Finance Manager
Senior Services Of Palm Beach, Llc
Lake Worth, Fl
• Managed general accounting, business office and marketing departments for licensed and accredited home health agency, servicing the senior community of Palm Beach County in South Florida.• Established first Florida based Home Health Care Agency franchise for a nation-wide corporation, with first year revenues in excess of 250K, ranking 7th of 125 agencies.• Conducted extensive marketing analysis leading to the selection of one of the best territories within the corporation. • Raised equity capital of over 350K to finance operations and expansion. • Restructured short term debt obligations, reduced operating cost by 30% during the second year of operation and reduced account receivable days from 60 days to 30 days.• Developed quality and other performance metrics as part of one of the accreditation body requirements during the licensing application. • Implemented strategies for brand creation/awareness and revenue generation, utilizing content marketing, lead nurturing, social networking and other media strategies.• Managed virtual connectivity, website integration, SEO and other B2B marketing applications.• Developed and managed strategic alliances with top insurance companies and health networks to ensure timely payments and maintain Account Receivable performance metrics above industry standards.
