Germán Augusto Zárate Ontiveros Email & Phone Number

Mexico City, Cdmx, Mx

Área Metropolitana De Ciudad De México

Área Metropolitana De Ciudad De México

Ciudad De México, México

Guadalajara, Jalisco, México

Guadalajara, Jalisco, México

Head of digital commerce for Nike de Mexico managing Nike.com and Wholesale.com (Digital accounts)Accountable to drive a healthy and integrated digital marketplace assuring a holistic and sustainable growth for Nike.com and digital partners.Responsible for deep dive into Nike.com weekly performance KPI´s across all channels, to understand trends and identify successes and opportunities in order to share with Mexico and Geo (Nike WHQ) leadership team to add additional context.Partner with Global and Geo (Nike WHQ) in order to ensure the establishment of key digital capabilities & improve effectiveness and efficiency of digital-related resources.Works closely with digital marketing in order to support expansion and growth strategy for key marketing channels including paid search, natural search, affiliates, online media and social media.Ensure cross functional teams are integrated into seasonal planning processes to support the key initiatives product launches and sports moments.Follows sharply with key stakeholders to plan and execute against forecast and budget for demand revenue and KPI´s.

Guadalajara, Jalisco, México

Accountable for the game changing digital business development efforts in Mexico to create and growth the online business with Nike digital partners (Innovasport, Marti, Liverpool, Netshoes, Osom, Palacio de HIerro and Dportenis) enabling them through Nike global strategy adapted to each specific case.Head of the deploy for Omnichannel efforts in Mexico by offering strategic consultancy to Nike online partners in order to create seamless consumer premium experiences between B&M and digital.Responsible of the Nike Digital Marketplace establishing and communicating policies and process to manage authorized and unauthorized retailers and practices (transactional marketplaces, ad-words, URL’s etc)Develops and execute commercial and digital marketing strategies with accounts (Pure Players and Brick and Mortar); including 3 years/1 year account business plans, SEM/SEO, Emaling and OLM.Lead seasonal assortments, forecasts and scenario plans for digital accounts using relevant commercial/brand KPI´s and marketplace knowledge as our key driver for planning process.Ensures through Account Executives and Key Account Managers timely execution of order tracking, order input, retail release and launch information, order confirmation, cancellations/RTV summaries and delivery information.Works with the geography Retail Brand e-commerce lead (NIKE WHQ) to ensure required branded assets are created and utilized within our brand guidelines on the retailer’s site.Works with the global Digital team (Nike WHQ) to ensure through core product information (photography and data) are provided on a timely basis. Coordinates the capture and analysis of ecommerce KPI´s (Sales and Marketing) and online sell-thru from our partners in order to react on real time against any deviation on plans.Ambassador to set a new mindset regarding the scope and impact of Digital Commerce across Nike de Mexico organization

Guadalajara, Jalisco, México

Responsible for achieving assigned sales quota by bringing in new and maintaining existing business. Sells products to a defined set of accounts or geographic territory. Contributes to the development of the sales strategy at the account level, to maximize profitability for the company and account. Manages employees and sets individual goals that link to departmental priorities. Coaches staff, supports development, Makes hiring decisions, and drives performance management, recognition and rewards. Develops, apply, and oversee the sales activities for the designated field sales team. Accountable for executing and analyzing business plans and performance targets. Work with the product or category business groups to develop programs and processes to achieve revenue targets and strong brand positioning. Manage the brand by executing and aligning brand initiatives that ensure strategic sales growth. Work with sales management to develop, apply, and oversee the field sales strategy. Create and implement business plans for achieving revenue growth and other financial targets. Lead and oversee the process for realistic and accurate scenario planning, forecasting, seasonal initiatives, business analysis, and new sales opportunities. Acting as the voice of product priorities. Ensure that the sales team, staff and appropriate partners (product business unit, finance, marketing, customer service, HR, etc.) are aligned and business plans are executed in coordination. Prepare, plan and deliver clear and persuasive product presentations at sales meetings. Maintain strong relationships with key customers and accounts in order to influence and execute account plans.

Guadalajara, Jalisco, México

Execute specific plans by business type in order to achieve objective growth and market penetration, while properly executing the direction received in terms of segmenting the products by desired positioning of the line, and product differentiation between doors. Perform a financial selling structure, by analyzing each one of the business relevant metrics of performance. Submit monthly account, market and sell-thru reports to manager. Accountable for presentation to customers, in order to efficiently transmit Nike’s commitment to its retailers, product benefits and materials related to those, as well as the key initiatives driven by Nike and the proposed line structure to each one of them. Responsible to keep key accounts constantly informed on ordering status, and assist them with their specific requirements. Inform accounts also with sales performance and seek agreements with them regarding specific market and account plans trough periodical business meetings.

Ciudad De México, México

Sales administration Demand planning Inventory Analysis Budget negotiation with accounts (Walmart, Chedraui, Home Depot)Planogram design for Walmart