Gerrad Kesselman Email and Phone Number
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As the Regional Director of Sales at Live Nation with over 17 years of experience, I specialize in premium seating and VIP sales across the Carolina-Georgia region. My passion lies in driving strategic business development, building and leading high-performing sales teams, and optimizing sales processes to deliver exceptional results in a competitive environment.Throughout my career, I’ve leveraged tools like Salesforce, LinkedIn, and ZoomInfo to generate new business and maximize outreach efforts. My unique expertise in managing complex systems such as Archtics has enabled me to streamline inventory management and optimize the customer experience.I take pride in mentoring and guiding my team to exceed sales targets, focusing on KPI-driven results. My leadership approach blends a deep understanding of the entertainment industry with innovative sales strategies, all while nurturing a culture of growth and collaboration.In addition to my experience, I’m passionate about technology and AI, always seeking new ways to integrate cutting-edge solutions to enhance sales performance. I’m dedicated to continuous improvement and enjoy tackling challenges that help my team and organization grow.Feel free to connect if you'd like to discuss premium seating, strategic sales leadership, or innovations in sales process optimization.
Teamwork Tickets Inc.
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Director Of PricingTeamwork Tickets Inc. Dec 2024 - Present
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Regional Director Of SalesLive Nation Entertainment Apr 2018 - Nov 2024Beverly Hills, California, Us-Motivated and led a team of 12 Sales Directors to exceed annual sales budget of $14.8 mill. (2024)- Boosted revenue by 18% in 2024 for entire region.- Effectively sold and marketed Ameris Bank Amphitheatre to a record year of $5mill in2024.- Achieved the Live Nation "Turn Nothing Into Something" award in 2019 for creatingnew premium seating space which generated over $200K in year one.- Coordinated with marketing teams to develop targeted campaigns for specificregions or territories.• Developed regional business strategies to meet organizational goals.• Analyze and create strategic pricing models for our full season, series, and one off sales. -
Director Of SalesLive Nation Entertainment Apr 2008 - Apr 2018Beverly Hills, California, UsBrought on board to provide daily leadership and direction to the VIP seating sales program for several Atlanta entertainment venues and annual events that included Aaron’s Amphitheatre at Lakewood, Chastain Park, The Tabernacle, and Music Midtown. Accountable for providing leadership with accurate annual sales forecast in support of the yearly budget process. ➤ Instrumental in growing the regional business by 35% in FY’16; achieved sales goals for five consecutive years.➤ Personally generated >$19M YOY as the Regional Director.➤ Successfully sold out the VIP box suites from 2011 – 2016.➤ Coordinated and led presentations to senior leadership to pitch client entertainment options.➤ Spearheaded a comprehensive marketing initiative focused on the VIP program that included email, social media, SMS, online videos, and print marketing. ➤ Participated in the interviewing and hiring of Sales Coordinators and other related support staff.➤ Served as the main point of contact for customer escalations to resolve efficiently and promptly.
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Account ExecutiveAtlanta Hawks Jan 2007 - Apr 2008Atlanta, Ga, UsPromoted to an AE role and focused on selling full and partial season ticket packages for both the Atlanta Hawks and that Atlanta Thrashers. Worked collaboratively with multiple internal divisions, including game operations, community relations, public relations, ticket sales, marketing, and basketball operations. ➤ Generated $450,000 in new business and increased personal sales by 90% in 2008. ➤ Built a deep pipeline of potential clients by making 100+ cold calls daily, e-mail marketing, face to face meetings, game day interactions, and extensive networking at special events.➤ Met or exceeding aggressive sales goals for two consecutive years. ➤ Developed qualified leads by establishing and developing key corporate relationships; prepared and presented corporate ticket proposals to executive decision-makers. -
Inside Sales RepresentativeAtlanta Hawks May 2006 - Jan 2007Atlanta, Ga, UsHired as an hourly Inside Sales Representative as part of a 15-person sales team. Only one of three promoted to a full-time Account Executive role.
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Kilimanjaro Safaris Tour GuideWalt Disney World Apr 2005 - May 2006Lake Buena Vista, Florida, UsTasked with driving park guests and VIPs through the Kilimanjaro Safaris ride and to ensure a fun, rewarding, and safe experience. Proactively sought out and assisted guests with any questions or issues in a timely, professional, and courteous manner; helped train and mentor new hires. ➤ Recognized by leadership with the Cast Member Award for exceptional customer service.
Gerrad Kesselman Skills
Gerrad Kesselman Education Details
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Ucf College Of BusinessHospitality Management
Frequently Asked Questions about Gerrad Kesselman
What company does Gerrad Kesselman work for?
Gerrad Kesselman works for Teamwork Tickets Inc.
What is Gerrad Kesselman's role at the current company?
Gerrad Kesselman's current role is Leader in Strategic Business Development | Passionate about Team Building & Process Optimization.
What is Gerrad Kesselman's email address?
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What is Gerrad Kesselman's direct phone number?
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What schools did Gerrad Kesselman attend?
Gerrad Kesselman attended Ucf College Of Business.
What skills is Gerrad Kesselman known for?
Gerrad Kesselman has skills like Marketing, Event Management, Social Media, Sales, Event Planning, Email Marketing, Social Media Marketing, Advertising, Leadership, Public Relations, Customer Service, Selling.
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