Created social and OOH graphics for the 2023 Essence Festival and 2022 Snapchat DEI Summit. Updated brand identity and designed capabilities deck for FFB Collaborations.Accounts: Essence Festival of Culture, Snapchat, AT&T

Help set creative standards and expectations for Abrysvo creative team.Manage, guide, mentor, and train a creative team of 12 (junior-senior level)Accounts: Pfizer (Abrysvo RSV, Comirnaty-COVID), Prestige (Chloraseptic), Anthem BCBS (WNBA)

Advised and mentored creative teams across multiple accounts. Acted as creative lead on brand partnership between Nissan & BET to launch the #NextUp contest that sought out emerging music producers, placed them in the studio with legendary hip-hop producer Just Blaze, and premiered the winning track live during the bet 2021 hip-hop awards. Hand-selected seven up-and-coming POC muralists for a nationwide outdoor campaign introducing the maker's mark brand to a growing African American and Hispanic whisky audience.Accounts: Nissan, Infiniti, Maker’s Mark, Jim beam, US Army, TGI Fridays, AARP, and Kaiser Permanente

Worked on various accounts in multiple capacities from creative direction to hands-on layout design from consumer goods, retail, alcohol, and pharmaceutical. Provided creative direction and design expertise for both day and night events surrounding El Clásico's first U.S. based soccer competition to promote hype and awareness. Additionally, oversaw design and content capture of the VIP event within the El Clásico festivities, FamJam: a celebrity soccer competition with twisted rules (captained by Drake and Draymond Green).Accounts: Sprite, Beats by Dre, New Balance, El Clásico Miami, AT&T, Verizon, Vans, Chase, Michelob Ultra, Coca-Cola, Montefiore Hospitals, and Vraylar

Creative lead for comedic web series featuring Kevin Hart for verizon that aired prior to and during NBA All-Star weekend. Created and produced holiday tv spots to help promote the relaunch of U.S. based Verizon retail stores.Accounts: Verizon, Miller-Coors, New Business

Worked on new business pitches and was behind the creative that ultimately won the chevy account for the agency. AT&T “Kicks” tv spot received major buzz in various hip-hop magazines and blogs. full feature in The Source magazine, putting AT&T at the forefront of AA culture. AT&T “Swag” tv spot went viral on facebook and youtube, spawning a fb fan page with over 100k likes and several youtube parodies.Accounts: AT&T, Mini USA, State Farm, Chevy, New Business

Promoted new menu items with tv and print campaigns.Accounts: McDonalds, General Mills