Gerri Barry Email & Phone Number

Holtsville, New York, United States

Burmax is one of the leading manufacturers, importers and distributors of professional beauty and spa supplies. Lead a team of designers, web designer, photographer and freelancers in the beauty CPG segment.

Port Washington, Ny

Led the ideation and creative direction of B2B and B2C campaigns and product launches, generating awareness, focusing on patient health, safety and well-being. Sales expectations of 20+ million. Responsible for the overall design direction, brand continuity and department communications to deliver premium outcomes. Initiated a re-branding project to help resolve up to 1 million dollars of excess inventory through creative consumer merchandising and packaging. Restructure and elevate a hospital… Show more Led the ideation and creative direction of B2B and B2C campaigns and product launches, generating awareness, focusing on patient health, safety and well-being. Sales expectations of 20+ million. Responsible for the overall design direction, brand continuity and department communications to deliver premium outcomes. Initiated a re-branding project to help resolve up to 1 million dollars of excess inventory through creative consumer merchandising and packaging. Restructure and elevate a hospital grade foam mattress line utilizing outside resources of 3D renders, video, animation, landing page, web banners, emails; drastically improving market presence.• Partner with Product Management, Sales and E-commerce teams to deliver assets, providing feedback, elevate brand positioning and create opportunities for improved business strategy and growth.• Direct photoshoots and set arrangements for web, social media and print – maintain budgets, invoices, approvals, deliver design direction and brand guidelines to outside partners.• Primary liaison between creative and digital marketing teams. Led brainstorming sessions to generate concepts, social media content and advertising campaigns.• Manage, motivate and inspire teams, ensuring deadlines are met while achieving maximum quality and efficiency. Establish annual goals, reviews, provide guidance and identify strengths and weaknesses to elevate team’s performance.• Implemented and improved routing processes, creative briefs and approval processes. Show less

Led the redesign of a budget cosmetic brand that sold-in to over 13,000 retail doors nationwide. Designed the top selling hair appliance package featured in Ulta, Target, HSN and QVC, leading to the development of three additional brands and winner of Allure Beauty Best Award.• Partner with Product Management to develop annual brand strategy, execution and delivery timetable.• Develop creative content and ensure brand guidelines are being met with production team.• Coordinate with… Show more Led the redesign of a budget cosmetic brand that sold-in to over 13,000 retail doors nationwide. Designed the top selling hair appliance package featured in Ulta, Target, HSN and QVC, leading to the development of three additional brands and winner of Allure Beauty Best Award.• Partner with Product Management to develop annual brand strategy, execution and delivery timetable.• Develop creative content and ensure brand guidelines are being met with production team.• Coordinate with Creative Director, Art Director and Industrial Designers to develop creative strategy, innovative product ideas, while maintaining packaging regulations and brand consistency.• Design oversized retail POP Displays and various consumer merchandising, enhancing business growth opportunities. Show less

Greater New York City Area

Brand starter for Sally Hansen Salon, Borghese Nail Care, NYC Cosmetics and LaCross Gift Division. • Designed the top performing NYC Cosmetic “Dare 2 Compare” Ad Campaign. • Art Director for existing beauty, nail care, new emerging brands and pharmaceutical brands.• Provide strategic direction and creative design to raise the bar and elevate brand presence.• Managed creative team, freelancers, balanced workload, provide feedback and conduct reviews.• Budget, brainstorm and… Show more Brand starter for Sally Hansen Salon, Borghese Nail Care, NYC Cosmetics and LaCross Gift Division. • Designed the top performing NYC Cosmetic “Dare 2 Compare” Ad Campaign. • Art Director for existing beauty, nail care, new emerging brands and pharmaceutical brands.• Provide strategic direction and creative design to raise the bar and elevate brand presence.• Managed creative team, freelancers, balanced workload, provide feedback and conduct reviews.• Budget, brainstorm and direct photoshoots for print ads and packaging.• Partner with production team to ensure branding guidelines are maintained across all packaging and design materials. Show less

Brand starter for Teen and Tween cosmetic lines, Naturistics and Miss Kiss. Create fun, on-trend graphics and exciting presentations for all marketing objectives through innovative packaging, magazine ads, POP displays, brochures and FSIs. Directed photo shoots, attended press runs, coordinated and brainstormed product trend research. Began career as Senior Designer, through hard work and proven ability, promoted to Art Director. • Design various marketing materials, catalogs, flyers… Show more Brand starter for Teen and Tween cosmetic lines, Naturistics and Miss Kiss. Create fun, on-trend graphics and exciting presentations for all marketing objectives through innovative packaging, magazine ads, POP displays, brochures and FSIs. Directed photo shoots, attended press runs, coordinated and brainstormed product trend research. Began career as Senior Designer, through hard work and proven ability, promoted to Art Director. • Design various marketing materials, catalogs, flyers, brochures, etc.• Develop new package designs, manage revisions and routings• Communicate timelines and progress with other teams Show less

Bfa, Fine Art, Graphic Design, Photography

Graphic Design

Graphic Design