Gerrick Wilkins Email & Phone Number

Birmingham, Al, Us

• Lead buy-sell transactions and valuations for automotive dealerships, maximizing client value.• Specialized in strategic planning to guide dealers through complex transitions in the market.• Provided tailored solutions to help clients expand or plan an exit effectively.

Representing a full range of dealerships and dealership groups with their dealership acquisition strategies.

Guided faltering metro Kia dealership through rapid growth and expense management. Supervised staff of 7 managers and more than 40 employees. • Increased New Vehicle Sales 223% in May over April (1st month).• Achieved 2nd largest Used Vehicle Sales month in dealership history (July 2018) while maintaining a 42 days’ supply of used vehicles.• Developed and implemented training program for sales department.• Established departmental asset management guidelines utilizing industry bench marks.

Birmingham, Al, Us

Founded and direct a subprime finance company for Serra Automotive, providing loans for automotive dealerships across Alabama. Created the business plan, capital strategy, underwriting criteria, collection processes, and compliance processes. Supervise a staff of 6 and perform all hiring, training, and evaluations. • Increased revenues 781% in the first 2 years and tripled equity.• Achieved an ROI of 21% or better from 2012-2015.• Negotiated a multi-million dollar debt facility to support future growth.

Gardendale, Al, Us

Oversee all dealership operations, including new and used vehicle sales, fixed operations, accounting, and marketing for this large dealership with 2 locations. Supervise a staff of 8 managers and more than 60 employees with emphasis on quality recruitment and training. Held position while continuing as General Manager of Serra Honda of Birmingham and COO of Heritage Auto Finance. Design annual business and marketing plans. •Administered $800,000 marketing budget. •Spearheaded a complete reorganization of the dealership. Implemented new management processes while utilizing industry best practices to grow business.• Led the dealership to 4 Kia Dealer Excellence Program awards (2012-2015).• Increased retail automobile sales from 354 new and used units sold in 2009 to 1092 total units sold in 2015.• Represented the company to Kia Motors in Seoul and developed a strong relationship leading to approval of a new Kia location in Alabama in 2016.• Dealership recognized as #1 Parts Operation in the U.S. (2012, 2013), and #1 in the Southern Region for 2014 and 2015.• Enhanced sales by introducing strategic digital marketing and implementing an advanced sales training program.

Birmingham, Al, Us

Directed the daily operations of a $30M Honda dealership. Served as company’s representative to Honda. Selected to guide the dealership during a period of extreme economic downturn. Supervised a staff of 8 direct and more than 50 indirect reports.• Grew profitability by reducing expenses an average of $500,000 per year.• Increased sales by implementing better inventory management systems and targeted marketing programs with emphasis on digital marketing.• Improved net operating profit 11% year-over-year even when sales plateaued.• Directed and facilitated the sale of the dealership in 2015 to Victory Automotive Group.

Oversaw daily operations of 2 locations, including sales, service, parts, marketing, advertising, and customer service. Supervised 40 employees.• Turned $25M business around from $1.5M in losses to $1.2M in earnings in only 1 year.• Achieved a 120%-plus increase in gross profit for fixed operations.• Produced a market penetration better than 17.8%, 5.7% above average for the region.• Introduced new cash management and marketing plans to drive growth.• Delivered a $1,200 Finance PRU and a VSC penetration greater than 70%.

Us

Led a complete sales team rebuild. Oversaw sales, marketing, advertising, internet sales, and fleet sales.• Led dealership to its first Honda President’s Award.• Increased profitability from $166,000 to $665,000 for the new car department in 1 year.

Charlotte, North Carolina, Us

Promoted to oversee F&I and serve on the senior management team for this dealership doing business as Honda of Fort Myers. Created forecasts and business plans.• Facilitated the dealership winning its first 2 Honda President’s awards (2002, 2003).• Increased new unit sales, net-to-sales ratio, and net profits.• Previously held the positions of Sales Representative (1999-2000), Internet Manager, 2000-2001), Finance Manager (2001-2002), and New Car Sales Manager (2002-2003).

Master Of Business Administration (M.B.A.), Entrepreneurship And Innovation

Bachelor Of Science, Religion