Frank Gerritsen Email & Phone Number

Veghel, Noord-Brabant, Nl

As Group Product Manager I'm responsible for a dynamic team of Product Owners, our mission is to deliver the most delightful message to our customers. Achieving this goal requires a deep understanding of both our B2C and B2B customers. By leveraging insights from KPI dashboards, direct customer interactions, and thorough market research, we develop a comprehensive understanding of customer needs. These insights guides our strategic product development efforts, ensuring that we prioritize initiatives that not only optimize revenue but also attract new customers aligning with our ambitious growth objectives.

Veghel, Noord-Brabant, Nl

As the Product Manager overseeing the Jumbo Foodcoach app, I was leading a multidisciplinair team comprising developers, customer journey specialists, nutritional experts, and engaged users to conceptualize and build this innovative application from the ground up. We successfully delivered the app for its launch coinciding with the Tour de France.Following the triumphant debut of the Foodcoach app with Team Jumbo Visma and PSV, our diverse team worked collaboratively to create a complimentary app, positioning itself as a personalized nutrition coach tailored specifically for cyclists. The Foodcoach app empowers athletes with professional-grade nutrition plans curated to enhance performance during rigorous training sessions and competitive cycling events. The app offers an extensive array of customized recipes, seamlessly generating shopping lists comprised of the necessary ingredients, which users can conveniently order online.Expanding beyond cycling, our roadmap includes plans to cater to a broader spectrum of sports enthusiasts, encompassing running, team sports, and fitness. This expansion sets the stage for the app's evolution into a comprehensive resource addressing nutrition and wellness needs for all users.

Veghel, Noord-Brabant, Nl

In early 2017, Jumbo launched the Jumbo Tech Campus, marking a pivotal moment in the company's evolution. At this juncture, I joined Jumbo as a Product Owner tasked with overseeing the Order Domain, which encompassed vital components such as Check-out, Last Mile Planning, and Payments. Notably, Jumbo had yet to fully embrace the agile methodology at this stage.As I immersed myself in understanding our customer base and internal stakeholders, I embarked on a journey to introduce agile principles gradually. Through incremental steps, we began to deliver tangible value to our customers by enhancing existing features and charting a visionary path for our systems to seamlessly accommodate the double-digit growth rates Jumbo was experiencing. Witnessing the transformation and growth of our department over time was not only immensely gratifying and fueling my passion for the work we were doing.

Barcelona, Catalunya, Es

Over the years, the consolidation of GameHouse, RealArcade, and Zylom forged a formidable presence in the realm of casual PC gaming, establishing a vast gaming platform boasting thousands of titles. However, as the landscape of the industry underwent significant shifts, particularly with the burgeoning popularity of casual mobile games, new challenges emerged.Joining GameHouse with a clear mission to revitalize growth, I led the development of a cutting-edge casual gaming platform, designed to address these evolving market dynamics and propel the company forward.I oversaw four customer-facing growth teams, each tasked with continuously refining the customer journey through iterative learning and innovation. This entailed close collaboration with senior management and various internal departments across Europe to ensure alignment and synergy.The culmination of our efforts resulted in the creation of an exceptional game subscription platform, surpassing the capabilities of the legacy system and significantly enhancing customer satisfaction. This transformation is poised to drive higher conversion rates and reduce churn, positioning GameHouse at the forefront of the ever-evolving casual gaming landscape.

'S-Hertogenbosch, Nl

ServiceScout is dedicated to measuring and analyzing the quality of service offered by web stores across every stage of the purchasing journey, from initial orientation to product usage.Our mission is clear: to furnish both consumers and (r)etailers with unbiased and impartial insights into the service standards upheld by (r)etailers throughout the entirety of the customer experience. Through our rigorous assessment methodology, we strive to empower both parties with the knowledge needed to make informed decisions and drive continuous improvement in service excellence.

'S Hertogenbosch, Noord Brabant, Nl

A Frank Advice specializes in providing strategic guidance to companies seeking to enhance their online presence and undergo digital transformation. From advising on the digital evolution of direct writing initiatives to crafting app strategies tailored for automotive verticals, and orchestrating the development and implementation of digital car repair platforms, we offer comprehensive solutions to propel businesses into the digital age.Our expertise lies in delivering frank and insightful recommendations, grounded in a deep understanding of the digital landscape and tailored to each client's unique objectives and challenges. Whether it's optimizing online strategies, refining app functionalities, or streamlining digital processes, we are committed to guiding businesses towards sustainable success in an increasingly digital world.

Amsterdam, Nl

As part of the team at AutoTrack.nl, I played a pivotal role in translating strategic initiatives into innovative services aimed at bolstering the company's revenue and enhancing customer satisfaction. My responsibilities extended to analyzing existing services with the aim of continuous optimization.The highlight of 2010 was the highly anticipated launch of the new AutoTrack.nl platform. In my role as Online Product Manager, I led the entire lifecycle of the website, from conceptualization to execution. This included collaborating closely with stakeholders, both internally within our management team and externally with partners, to ensure alignment and successful implementation of the new platform.Through stakeholder management and dedication, we achieved a seamless launch, setting the stage for enhanced user experiences and sustained growth for AutoTrack.nl.

Breukelen, Nl

In 2008, Kia Nederland embarked on a strategic initiative to leverage the internet as a complementary media channel alongside traditional mediums such as TV and newspaper advertisements. The primary objective was to drive increased traffic to the company's website and effectively convert this traffic into a robust lead generation engine for the dealer network. Through the development of a comprehensive funnel from scratch, coupled with the implementation of various techniques including call center operations and direct marketing strategies, we successfully captured valuable customer data, qualified leads, and ultimately witnessed a significant uptick in both car sales and aftersales services.This innovative approach not only supported Kia Nederland's online presence but also demonstrated the power of digital channels in driving tangible business outcomes.

Apeldoorn, Gelderland, Nl

As Junior Product Manager, my responsibilities entailed a range of vital activities aimed at enhancing the performance and user experience of AutoTrack.nl. These included:Analysis of Surfing Behavior: Conducting in-depth analysis of the browsing habits and patterns exhibited by AutoTrack.nl visitors, providing valuable insights to inform strategic decision-making and optimization efforts.Daily Maintenance: Overseeing the day-to-day maintenance tasks essential for the smooth functioning of AutoTrack.nl, ensuring uninterrupted service delivery to users.Analysis of Market Developments: Keeping a keen eye on market trends and developments within the automotive industry, synthesizing this information to inform product strategies and future direction.Redesigning New Car Comparisons: Leading the redesign efforts for the new car comparison feature on AutoTrack.nl, enhancing its usability and effectiveness in aiding user decision-making processes.Database Publishing: Managing the publication of advertisements in newspapers through database integration, ensuring accurate and timely dissemination of information to target audiences.Through these multifaceted responsibilities, I contributed to the ongoing improvement and success of AutoTrack.nl, facilitating a more engaging and efficient platform for both users and advertisers alike.

Amsterdam, Nl

In my role as Account Manager Display Advertising, I maintained daily interactions with media agencies and advertisers, serving as their primary point of contact. Drawing on a deep understanding of their needs and objectives, I provided expert guidance on which advertising products would best align with their requirements. This advice was translated into tailored proposals, whether customized solutions or standard offerings.Throughout the campaign lifecycle, I remained proactive in keeping clients informed and ensuring campaigns were optimized as needed. Regular communication allowed for adjustments to be made in real-time, maximizing the effectiveness of each campaign. At the conclusion of campaigns, I conducted comprehensive reports, engaging in discussions with clients to review performance and identify opportunities for improvement.Beyond campaign management, I dedicated significant efforts to identifying new opportunities for collaboration and innovation, continuously seeking ways to add value and drive growth for our clients and the business.

Amsterdam, Nl

As an Account Manager at AutoTrack.nl, my primary role was to drive the acquisition of new customers to advertise their secondhand fleet on the AutoTrack.nl platform, specifically targeting car companies in the regions of Noord-Brabant, Zeeland, and Utrecht. This involved identifying and engaging with potential clients, building relationships, and presenting compelling propositions to secure their partnership with AutoTrack.nl.In addition to acquisition efforts, I also played a crucial role in nurturing and supporting existing relationships. By providing strategic advice and ongoing support, I aimed to ensure that our current clients maximized their returns from their partnership with AutoTrack.nl. This involved understanding their needs and objectives, offering tailored solutions, and serving as a trusted advisor to help them achieve their goals.Through a combination of proactive acquisition strategies and dedicated relationship management, I contributed to the growth and success of AutoTrack.nl while delivering value to both new and existing clients in the automotive industry.

Education record

Education record