As a Digital Channel Manager at activpayroll, I'm at the core of our Marketing and Demand Generation team, helping drive strategies that elevate our brand on a global scale. I specialize in developing robust SEO plans, optimizing content and site architecture, and leading digital advertising campaigns across various platforms. My role involves close collaboration with content and product experts to enhance visibility, engagement, and lead generation. I’m passionate about data-driven decision-making, I analyse competitor positioning and campaign performance to continuously refine and improve our strategies to grow our global digital footprint.

As the Senior Search Engine Optimization Manager, I was responsible for all on-gong Organic campaigns as well as providing consultancy to internal teams across Wood Mackenzie. I liaises with other departments to create and drive forward campaigns as well as adding value to online elements in place already. Working collaboratively with all members of the Woodmac group, to primarily increase organic visibility through best practice organic advertising methodologies.This also us to create new techniques and possibilities that could help move campaigns forward to provide customers of Wood Mackenzie with a great user experience.

As a Search Engine Optimization specialist I was responsible for the on-gong Organic and PPC campaigns as well as providing consultancy to internal teams across Edinburgh Bicycle Cooperative. I liaised with other departments to create and drive forward campaigns as well as adding value to online elements in place already. I worked collaboratively with all members of the cooperative to carry out SEM to promote product pages by increasing their visibility in search engine results, primarily through best practice organic advertising methodologies.This also us to create new techniques and possibilities that could help move campaigns forward to provide customers of Edinburgh Bicycle Cooperative with a great user experience.

Responsible for providing Digital Marketing best practice guidelines, I worked within an energetic marketing team at Anderson Strathern, a leading independent law firm with offices in Edinburgh and Glasgow. Employing over 250 enthusiastic people and work with clients in business, the public sector, finance and with individuals and families.I work collaboratively with all members of the firm to carry out SEM to promote service pages by increasing their visibility in search engine results, primarily through best practice organic advertising methodologies.Leading, planning, and delivering internal and external Digital/SEO infrastructures ensuring that processes and procedures support the delivery of the Anderson Strathern's Marketing strategic objectives.

I worked as part of a vibrant and energetic marketing team at Morton Fraser, a leading independent law firm with offices in Edinburgh and Glasgow. We employ over 250 enthusiastic people and work with clients in business, the public sector, finance and with individuals and families. Carrying out SEM to promote product pages by increasing their visibility in search engine results pages, primarily through best practice organic advertising methodologies.Leading, planning, and delivering internal and external Digital/SEO infrastructures ensuring that processes and procedures support the delivery of the Morton Fraser's Marketing strategic objectives.

An experienced Search Manager with a demonstrated history of working in ecommerce & banking industry. Leading, planning, and delivering internal and external Digital/SEO infrastructures ensuring that processes and procedures support the delivery of the Tradeprint's strategic objectives.Working collaboratively with all members of the Tradeprint team to drive campaigns forward complying with data protection, GDPR, information and records management requirements. Carrying out SEM to promote product pages by increasing their visibility in search engine results pages, primarily through best practice organic advertising methodologies.

An experienced Search Manager with a demonstrated history of working in the banking industry. Engaging with other optimisation managers on a daily basis to preserve organic performance through Digital Strategy and Search Engine Optimization (SEO) recommendations. Being accountable for multiple media streams of activity from utilising an agile framework, it is essential to provide strong consultancy skills from a Technical standpoint that leads to Digital Transformation through best practice solutions.

Responsible for providing technical consultancy to internal teams within Tesco Bank on an ongoing basis. I liaise with other departments to create and drive forward campaigns as well as adding value to online elements in place already. Creating new techniques and possibilities that could help move campaigns forward is a key fundamental to providing customers at Tesco Bank.

I was responsible for providing technical consultancy to clients on an ongoing basis. I liaise with other departments within DigitasLBi to create and drive forward client campaigns. Being a TAM, we are also encouraged to look into new creative techniques and possibilities that could help our clients move forward. In January 2011 I was part of LBI’s team who won the Most Innovative Digital Marketing Team.

This was a volunteer job during a course of 3 months. It involved looking after their website and the mavisbank website. Duties included:SEO managementDesigning and Creating flyersAt the time, building the mavisbank website