Director Of Real People Talent
CurrentConsult with top advertising agencies and production companies to help develop testimonial advertising campaigns for broadcast and other media. Design and manage extensive searches, often involving challenging and/or sensitive/confidential criteria as well as urgent deadlines to identify and cast real people (non-actors) who will be the compelling voices and faces of these campaigns. Responsible for budgeting, researching, recruiting and casting. Advertising campaigns include Ad Council, Aetna, Aleve, Alka Seltzer Plus, AT&T, BILO Markets, Bojangles, Charles Schwab, EPT, Folgers, Ford Trucks, Garden Ridge Stores, Home Depot, Homeportfolio.com, Kodak, Lincoln-Mercury, Maalox, Nuvaring, People's Bank, Poligrip, Pristique, Puffs, Ragu, Salvation Army, SlimFast, Smoking Prevention, Superpages.com, Trivial Pursuit, U.S. Marines, Viagra, Wheaties...Clients include Arnold Worldwide, Baxter Pharmaceuticals, BBDO Advertising, Cline Davis & Mann, DDB, Digitas, Erwin-Penland, Grey Advertising, Grey Worldwide, J. Walter Thompson, McCann Erickson Advertising, Ogilvy & Mather, Publicis, Scripps, T.B.W.A. Chiat Day, The Bravo Group, The Richards Group, Wells Rich Greene, Wyeth Pharmaceuticals, Young & Rubicam...
