Currently oversee, plan and direct all multi-channel Sales activity for Silver Hills in Canada in the Better- For-You Bread/Baking/Organic/Snacking categories

Maximized growth for select brands through a national network of distributors, covering all channels of trade with particular focus on multi-cultural brandsRepresented a diverse range of categories including Beverage, Culinary, Confectionery, Seasoning, Sauces, and BakingDirect relationships with all major Retailers, actively managed both consumer and trade promotional spend for a cohesive sales strategy

Have led portfolio inclusive of Giant Tiger, Loblaw, Longo's, Metro, Shopper's Drug Mart, Sobeys, Walmart and all West region, through both 3rd Party and internal Key Account Teams.Responsible for sales and distribution growth, effective annual business planning, developing new opportunities, mitigating risk with contingency mindset while leading and mentoring Key Account Teams for success. Managed categories inclusive of Frozen Meal Solutions, Condiments, Baking Mixes, Natural and Gluten-Free.

Responsible for leading 3rd Party coverage of Sobeys, Longo's and West region accounts as well as National Retail Field coverage strategy.

Led and mentored Team of Key Account Managers on Sobeys nationally, representing Household, Condiments and Depilatory categories for sales growth, distribution and share objectives.

Managed business portfolio inclusive of A&P/Metro and Mac's Convenience for Confectionary and Seasonal categories.

Managed business portfolio inclusive of Sobeys and Wholesale channel (ITWAL) for Confectionary and Seasonal categories.

Led Team of 10 Field Sales Representatives across both GTA and northern Ontario, responsible for in-store execution of all key account/brand strategies in Mass, Drug, Grocery and Convenience channels.