Harnessing my passion for digital transformation and deep expertise in the MarTech landscape, I've dedicated years to empowering businesses to optimise their marketing and sales processes. As the founder of Inboda, a data-driven inbound marketing agency in Perth, I've guided diverse clients to leverage technology for growth and enhanced ROI on their digital marketing investments.I've launched a new venture in response to the need for a more personalised, in-house approach. This initiative enables me to partner closely with a select group of clients, offering exclusive services tailored to their unique needs. I aim to propel these businesses to new heights, driving significant growth and enhancing their sales performance. By boosting their competitiveness and efficiency in the sales process, I aim to help them convert more leads into customers and increase their revenue.My approach is empowering businesses to achieve digital marketing autonomy and sales excellence. I assist clients in developing their in-house lead-gen marketing and sales systems, enabling them to take control of their marketing performance and sales growth. Equipped with the right tools and strategies, they're prepared to face any competitor and win.With over 20 years of experience in digital marketing and a proven track record in attracting customers, closing business deals, and driving growth, I'm committed to helping my clients maintain a competitive advantage and achieve significant growth.

INBOUND MARKETING | AUTOMATION | GOALS & SALES PLANNING | STRATEGY & ROI♦ Smart Goals & Sales Planning, Marketing Strategy - Develop Personas that align with the client's buyers Journey that will guide the content marketing strategy.♦ Sales Enablement - Implement the process, content, and technology that will empower sales teams to sell efficiently at a higher velocity. ♦ Establish and maintain scalable processes that ensure best practices in campaign and lead management.♦ Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.♦ Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.♦ Establish a sustainable, strategic approach to PR based on adding value to media outlets and event managers, not just asking for it.♦ Connect with influential media outlets and journalists to place stories about company news and other initiatives.♦ Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.♦ Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.♦ Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).♦ Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).♦ Optimise marketing automation and lead nurturing processes through email, content, and social channels.♦ Build and manage social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.♦ Evaluate new technologies and add-on applications to improve and optimise marketing team performance.