Gerry Beia Email & Phone Number

Kinshasa

Still reflecting on this one ...

Congo (Rdc)

As a Deputy Marketing Director, my primary responsibility was to support the Head of Marketing. This involved a significant amount of strategy writing, decision-making regarding the effectiveness of our actions and communication channels, improving and tracking performance, and continuously learning and sharing knowledge to enhance our marketing efforts.At DKT, my role also encompassed a lot of programmatic work. This included tracking progress, ensuring we fulfilled our promises to donors and strategic partners, and helping to raise funds to finance our marketing activities.Reflecting on my experience as a Deputy, I realized that being distant from the executive team often means executing tasks without a deep understanding of their underlying purpose. However, upon reaching the executive level, you gain access to comprehensive organizational data, which deepens your sense of responsibility and provides a clearer understanding of the company's vision. This perspective shift teaches you to lead people based on values and responsibility rather than just day-to-day tasks. I will maybe update this description in the next months or so...

Congo (Rdc)

As a National Marketing Manager, my experience can be summarized by the key phrase "regional approaches." Understanding that every customer is unique yet patterns exist that help create a persona—the ideal client in the market. These personas, when detailed enough, can vary significantly depending on the country and even the town being targeted. The regional approach involves integrating different cultural and daily life elements of these personas to ensure that a campaign carries a consistent message across various regions and countries. I was fortunate to collaborate with creative on-field focal points who provided invaluable insights for tailoring our strategies effectively. This regional approach was equally applied to trade marketing and designing incentive plans for our retailers, ensuring alignment and effectiveness across all marketing efforts.

République Démocratique Du Congo

As a Brand Manager, I was responsible for the promotion and visibility of DKT's brands. Given the nature of DKT's work, this role demanded significant creativity and innovation to effectively promote our brands. I gained experience in market segmentation, route-to-market strategies, market research, the creation and launch of new brands, and the promotion of FMCG brands in general.For those unfamiliar with DKT, we are an international organization in the family planning and reproductive health sector. We focus on social marketing to drive behavior change. Our operations in the DRC serve as the central hub for the Central Africa region, including the Central African Republic, Congo, and Burundi.

Kinshasa

Airy Group is a company that creates, acquires, and manages online businesses. We also partner with startups to help them develop their ideas and grow their businesses. Over the past few years, we have primarily provided custom software solutions for clients. We specialize in simplifying complex processes and building lightweight, easy-to-use solutions for local markets. Here are a few examples of our work :

Kinshasa

Working at Vodacom was my attempt to branch out from digital marketing and delve into broader marketing, brand management, and 360 campaigns. Joining Vodacom allowed me to gain insights from the "client's perspective," as I had previously worked in agencies. This experience taught me essential business skills that I had not encountered before. Unlike agencies that often move from client to client, I learned the importance of strategic planning and long-term plans.I was fortunate to work on projects with managing executives, which taught me how to handle delicate situations and anticipate risks. I gained valuable technical managerial skills and best practices that enhanced my commercial and leadership abilities. During my time at Vodacom, I contributed to maintaining the company's e-reputation by monitoring our online presence and suggesting improvements to the team. I also played a role in the official launch of 4G (as part of a large team). While the work wasn't particularly flashy, it was fulfilling. As they say, THE FUTURE IS EXCITING, and it has indeed been an exciting journey so far...

Kinshasa

Working for Tek taught me how to manage multiple tasks and projects while staying organized. My role involved managing online communities for Bracongo, DKT International, and several other companies. Each of these companies had multiple pages, and we operated with a very small team under extremely tight deadlines. We managed over 10 social media pages, each with its own calendar and validation process. To streamline our work, we introduced: - Innovative tools like Planable for client validation, which were not widely used at the time. -Daily routines to generate ideas and simplify the creation process. -Themed months and keyword-oriented weeks to focus our creative efforts. In addition to managing social media, we were responsible for two events that relied heavily on digital communication: JazzKif and the Red One Festival.Fun fact: We had the most beautiful office of all the agencies in town!PS : Tek split into two companies: DEVA, a digital company, and LABONEO, focusing on events and art.

Kinshasa

As a Digital Manager at Oxygene, which unfortunately closed nearly a year after I joined due to longstanding financial issues, my responsibilities included: - Managing brand visibility for Huawei on social media, collaborating closely with Ogilvy Agency. - Overseeing the online presence and launch of EASYTV, an affordable decoder brand by Canal+. - Acquiring new customers by prospecting, creating, and selling digital strategies.Fun fact: I created more custom digital strategy presentations during this time than ever before, which was both challenging and demanding, ultimately honing my expertise in PowerPoint presentations.

Kinshasa

As a digital manager and programmer, my job was to manage social media communities and create web applications and mobile games to promote clients' services and products. I created several websites and mobile games for clients such as BIAC, ScS, BCDC, Western Union and Sofibanque.