Oversee all business aspects of the Seaguar Division (premium consumer lifestyle/sporting goods), with P&L responsibility. Direct all facets of marketing and advertising, including brand strategy, positioning, product development, pricing, promotions.• Achieved 4x revenue growth, and a roughly 500% increase in profitability.• Led brand development, marketing, and sales strategy that drove a 3X market share increase.• Delivered 50+ marketing campaigns; most met or exceeded KPIs.• Led team in developing and launching 17 successful products, including the company’s best-seller.­ Led all aspects of GTM, including concept, targeting, positioning, pricing, and execution.­ 100% of products are still in the market at top retailers including Amazon.com, Walmart, Dick’s Sporting Goods, Bass Pro Shops, and Cabela’s.­ Initiated partnership with Market Research Agency and managed relationship, leading to crucial insights.• Led reimagining, design, and re-launch of website; improved year-over-year engagement by 2X. Managed relationship with ad agency and web development team, from concept to site launch.• Initiated monthly content e-newsletters that led to a subscriber base of approximately 50K users.• Manage budget; successfully controlled costs and developed accurate forecasts.• Managed all trade, distributor and consumer shows, as well as media events, which included coordination and logistics of product display, marketing collateral, booth materials/furnishings, and staffing. • Lead National Sales Manager and 50+ independent sales reps to work with key distributors, mass retailers, and independent mom/pop stores to develop and execute sales promotions and pricing.

Developed and implemented marketing and advertising strategies. Communicated strategy to the internal marketing team, ad agency, and other key vendors. Managed product development process.• Delivered brand awareness strategy that supported a 62% increase in revenue for division over tenure.• Strategy included expansion into social, grassroots marketing, e.g., working with influencers, TV, Radio, Print.• Co-led launch of a dozen sales and marketing campaigns, partnering closely with Sales team. Consistently hit KPIs for revenue goals and brand awareness.• Led product expansion into new categories, including one sector that is generating substantial retail sales 10+ years later.

• Key role in Canon’s achieving #1 market share and the #1 and #2 top-selling models in the High Definition camcorder category.• Managed and optimized advertising campaigns, from concept to execution, and supported development of brand strategy, including product launches, advertising, PR, sales presentations, website development, etc.Developed product information, marketing collateral, and sales presentations leveraged by National Sales Team for dealers/retailers such as Best Buy, Target, and Walmart.

• Managed advertising and communications for Canon PowerShot digital cameras that supported attaining #1 market share and becoming a top seller in the point-and-shoot digital camera category.• Developed various social media campaigns, including the Canon MyStory Facebook Application, that achieved 331,000 active users within a 1-month period and ranked #16 in the “Just for Fun” category of Facebook applications.• Coordinated the development of product microsite that achieved 122,000+ monthly unique site visits.

Supported Advertising Manager for camcorder and printer brands. Managed advertising agencies in all aspects of process, including creative development, media planning, media buying, and production – digital, TV, radio, print.

Supported the Advertising Manager and Managed the budgets for several consumer electronics brands, consisting of forecasting, tracking, and reporting of advertising spend for each brand.