Gerry Hartshorn Email & Phone Number

Senior-level marketing analytics and research analyst with 10+ years’ experience leading marketing analytics and customer insights programs designed to produce successful branding, customer acquisition, loyalty & retention and revenue growth. A strategic thinker with the experience and business savvy to integrate results from multiple sources into winning solutions. Currently the marketing insights team leader for an international internet services provider. Projects include global branding, pricing & packaging and customer acquisition, development & retention for diverse business lines from residential broadband to passenger & business aviation. • Diverse experience with B to C & C to B market research, including VOC/NPS satisfaction and , brand/product development• Extensive background with cable/satellite video, voice and Internet subscription services• Broad, hands-on experience with quantitative analytics (SAS, SPSS, SQL, Alteryx, Tableau), segmentation, data mining, modeling and campaign analysis and visualizationSpecialties: Competitive Intelligence & Market Analysis, Voice of the Customer/NPS, Qual/Quant Market Research for Consumer Insights, Brand Awareness, Market Insights, Product Satisfaction

Listed skills include Analytics, Segmentation, Market Research, Strategy, and 43 others.