Founder, Principal Adviser
Current
The Drill Crisis Simulator
Jan 2016 - Present
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Gerry Mccusker Email & Phone Number
Founder, Principal Adviser
at
Engage ORM (Online Reputation Management)
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✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Founder, Principal Adviser
Location
Greater Melbourne Area, Australia
Company size
Who is Gerry Mccusker? Overview
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Gerry Mccusker is listed as Founder, Principal Adviser at Engage ORM (Online Reputation Management), a with 2 employees, based in Greater Melbourne Area, Australia. AeroLeads shows a matched LinkedIn profile for Gerry Mccusker.
Gerry Mccusker previously worked as Founder, Principal Adviser at The Drill Crisis Simulator and Online Issues, Crisis and Reputation - Specialist Adviser/Trainer at Engage Orm. Gerry Mccusker holds Msc Pr, Public Relations from The University Of Stirling.
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Engage ORM (Online Reputation Management)
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Profile bio
About Gerry Mccusker
It's not the crisis itself that kills your business; it's the way that crises surprise and ambush the staff who weren't fully trained to follow any crisis 'Drill', which guarantees to cost you money and productivity fails it can even kill careers - like yours - stone dead. ✔️ Saving you the unnecessary costs, pain and consequences of crises, is our game. Handling frontline crises to minimise the money impact and interruption of crises and disasters on your business, I channel 30+ years expertise into crisis management planning and simulation training to protect your brand, your people and the value in your company. Our clients are typically Medium-2-Large companies and government agencies, with particular work experience across construction, design, education, government and the resource sectors. The crises we've handled span Administration Events, Class Actions, Product Litigations, Trial-By-Media, Staff Fatalities and even Brand Sabotage (note; 4 of these hit one of our clients concurrently - but we helped that brand to survive and thrive!)(Learn some more - https://www.thedrill.com.au/reviews). ✔️ Why work with us? ▪️ Qualified M.Sc. academic and TAE-certified trainer▪️ Published crisis and disaster author▪️ Crisis software developer▪️ Frontline corporate strategist and crisis 'soldier' I'm also a straight talker with a great - cut-through - Celtic accent :) Clients have endorsed what we do as the 'best training they've ever done' while others directly comment that: “We rehearsed our processes and discovered insights to improve our crisis comms capabilities.” I've consulted and spoken on crises from Sydney to San Francisco, Sharjah to Singapore and the USA to the UAE. ✔️ Specialties ▪️ Crisis audits and crisis strategy▪️ Crisis simulation events▪️ Crisis communication▪️ Crisis planning▪️ Crisis workshops▪️ Crisis simulations (online)▪️ Crisis simulation software▪️ Crisis 'team-building' days▪️ Issues-based interventions and stakeholder communications ✔️ Next Steps If minimising the harm that crises will do to your company is of interest, then let’s chat! Reach out and say hi over LinkedIn or send me an email to gerry@thedrill.com.au and let's organise a call where I can learn more about your organisation and expertly share some of my crisis expertise (I’m an enthusiastic over-sharer in terms of free insights, btw). ✔️ Want to learn more? Head to our website - www.thedrill.com.auDownload our free 'CEO's guide to Crisis Communications' here - https://www.thedrill.com.au/ebook
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Gerry Mccusker's current company
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Engage Orm (Online Reputation Management)
8 roles · 23 years
Gerry Mccusker work experience
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Online Issues, Crisis And Reputation - Specialist Adviser/Trainer
Engage Orm
Gerry McCusker literally re-wrote the book on issues and PR management when he published 'Public Relations Disasters' - a scathing anthology of 79 cases of public relations blunders - in 2005. In the decade since, Gerry has built an impressive insight into the field of online reputation and issues interception. Add his contemporary media knowledge to a 30+ year career in PR and reputation-driven communication and you have a very unique animal; a senior adviser (yes, over 50 years of age) that… Show more Gerry McCusker literally re-wrote the book on issues and PR management when he published 'Public Relations Disasters' - a scathing anthology of 79 cases of public relations blunders - in 2005. In the decade since, Gerry has built an impressive insight into the field of online reputation and issues interception. Add his contemporary media knowledge to a 30+ year career in PR and reputation-driven communication and you have a very unique animal; a senior adviser (yes, over 50 years of age) that actually gets how online and social media affects reputation and business value. Show less
Online Reputation Specialist
Engage Orm
2008 - 2018
~10 yrs
Owner/Principal Advisor
Editor
Pr Disasters
My PR Disasters blog has been favourably placed in the global AdAge Power 150 as well as the Australian Marketing Bloggers lists since the term 'social media' began to get currency. The blog spotlights PR and reputation gaffes and blunders and seems to have a predominantly Australian and US readership.
2007 - 2015
~8 yrs
2009 - 2010
~1 yr
Senior Creative (Perm Freelance)
Clemenger Proximity
Advertising and below-the-line communications agency, specialising in direct marketing campaigns and creative executions. While there I worked on a diversity of accounts ranging from banking and financial institutions to information services and telecoms. Was instrumentally involved in conceiving and executing brand launch of new, national financial services brand, including thru-the-line consumer communications, plus content development for new Brand ID manual.
Aug 2006 - Apr 2007
Senior Writer
See
Looking back; what a hoot! A sometimes madhouse as a small, indie agency attempted to manage one of Australia's largest banking advertising accounts, growing from 16 people to almost 70 in the time I was there. While the creative work was engaging and challenging - I produced a few personal folio highlights - the place probably suffered from too much growth too quickly.
2004 - 2006
~2 yrs
5 education records
Gerry Mccusker education
Msc Pr, Public Relations
Advanced Diploma, Screen & Media
Open Channel
Advanced Diploma, Tv Screen & Feature Film Development, Pass
Open Channel
Shnd, Communication Studies
Education record
FAQ
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What company does Gerry Mccusker work for?
Gerry Mccusker works for Engage ORM (Online Reputation Management).
What is Gerry Mccusker's role at Engage ORM (Online Reputation Management)?
Gerry Mccusker is listed as Founder, Principal Adviser at Engage ORM (Online Reputation Management).
Where is Gerry Mccusker based?
Gerry Mccusker is based in Greater Melbourne Area, Australia while working with Engage ORM (Online Reputation Management).
What companies has Gerry Mccusker worked for?
Gerry Mccusker has worked for The Drill Crisis Simulator, Engage Orm, Engage Orm (Online Reputation Management), Pr Disasters, and Rmit University.
How can I contact Gerry Mccusker?
You can use AeroLeads to view verified contact signals for Gerry Mccusker at Engage ORM (Online Reputation Management), including work email, phone, and LinkedIn data when available.
What schools did Gerry Mccusker attend?
Gerry Mccusker holds Msc Pr, Public Relations from The University Of Stirling.
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